Business, Management and Accounting Products

  • Lean for Sales

    Bringing the Science of Lean to the Art of Selling

    By Sean Gillespie, Michael V. Testani, Sr., Sreekanth Ramakrishnan

    This book provides readers with a structured and fact-based approach to improving sales close rates and delivering confirmed business value to customers. Using the principles of Lean, it outlines proven techniques to: qualify and document a client’s unique business problem and goal, develop sales…

    Hardback – 2016-03-10 
    Productivity Press

  • The Social Cognitive Neuroscience of Leading Organizational Change

    TiER1 Performance Solutions' Guide for Managers and Consultants

    By Robert A. Snyder

    In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and…

    Paperback – 2016-03-10 

  • Rethinking Strategy for Creative Industries

    Innovation and Interaction

    By Milan Todorovic, with Ali Bakir

    Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new,…

    Hardback – 2016-03-09 
    Routledge Research in Creative and Cultural Industries Management

  • Optimizing AdWords

    A Guide to Using, Mastering, and Maximizing Google AdWords

    By Paige Miller

    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their…

    Paperback – 2016-03-09 

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Hardback – 2016-03-07 
    Routledge New Directions in Public Relations & Communication Research

  • Business Partnering

    A Practical Handbook

    By Steven Swientozielskyj

    A Business Partner is a professional who supports and advises strategic and operational decision-making through insights that drive better business performance. Often as a result of external changes, business partners must respond quickly to map out the future strategic development, keep the firm…

    Paperback – 2016-03-07 

  • The Routledge Companion to Philanthropy

    Edited by Tobias Jung, Susan Phillips, Jenny Harrow

    Philanthropy – the use of private resources for public purposes – is undergoing a transformation, both in practice and as an emerging field of study. Expectations of what philanthropy can achieve have risen significantly in recent years, reflecting a substantial, but uneven, increase in global…

    Hardback – 2016-03-04 
    Routledge Companions in Business, Management and Accounting

  • The Practical Guide to Corporate Social Responsibility

    Do the Right Thing

    By Stephen Asbury, Richard Ball

    Corporate social responsibility has gained substantial traction in recent decades but many still struggle with conveying the importance of integrating ethics and environmental and social values within the demands of a business world understandably concerned with making profit. First published in…

    Paperback – 2016-03-04 

  • Leadership Paradoxes

    Rethinking Leadership for an Uncertain World

    Edited by Richard Bolden, Morgen Witzel, Nigel Linacre

    Leadership remains one of the most sought-after qualities in contemporary society, yet after centuries of research, education and debate it remains just as elusive as ever. Leadership Paradoxes: Rethinking Leadership for an Uncertain World argues that the key to understanding and enhancing…

    Paperback – 2016-03-02 

  • Embedded Entrepreneurship

    The Institutional Dynamics of Innovation

    By Alexander Ebner

    In this book, Alexander Ebner reconstructs the theory of entrepreneurship from an institutionalist perspective. It provides a fresh account of current theorising on entrepreneurship, specifically addressing Schumpeterian thought as well as Neo-Austrian, Neo-Schumpeterian and evolutionary approaches…

    Hardback – 2016-03-01 
    Routledge Studies in Global Competition

  • Interaction and Influence in Small Group Decision Making

    By Joseph Bonito

    Interaction and Influence in Small Group Decision Making examines the current literature on the role of participation in small group outcomes. The book addresses seminal small group research and traces its legacy to current work, providing a context for the assumptions and directions of today’s…

    Paperback – 2016-03-01 
    Routledge Communication Series

  • The Corporate Sector in International Development

    By Peter Davis

    Over the past two decades many efforts have been made to engage the corporate sector in the processes of international development. Such efforts have taken many forms. Some large companies have developed internal systems and processes to manage impacts on wider societal issues; a number of donor…

    Hardback – 2016-03-01 
    Routledge Studies in Development Economics

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