Business, Management and Accounting Products

  • Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-11-10 

  • Big Data Analytics

    Tools and Technology for Effective Planning

    Edited by Arun K. Somani, Ganesh Chandra Deka

    This book discusses various aspects of Big Data Analytics. It deliberates upon the tools, technology, applications, use cases and research directions in the field. Chapters are contributed by researchers, scientist and practitioners from various reputed universities and organizations for the…

    Hardback – 2017-11-10 
    Chapman and Hall/CRC
    Chapman & Hall/CRC Big Data Series

  • The Routledge Companion to Behavioral Accounting Research

    Edited by Theresa Libby, Linda Thorne

    Behavioral research is well-established in the social sciences, and has flourished in the field of accounting in recent decades. This far-reaching and reliable collection provides a definitive resource on current knowledge in this new approach, as well as providing a guide to the development and…

    Hardback – 2017-11-09 
    Routledge Companions in Business, Management and Accounting

  • Islamic Marketing and Branding

    Theory and Practice

    Edited by T C Melewar, Sharifah Alwi

    Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and corporate…

    Hardback – 2017-11-09 

  • Corporate Entrepreneurship

    By Véronique Bouchard, Alain Fayolle

    Entrepreneurship is vital for companies’ success, to allow them to adapt and grow in today’s interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the…

    Paperback – 2017-11-08 

  • Do More with Less

    A Guide for Uncertain Times

    By Uly Ma

    In current uncertain times, it is important for businesses, whether private, public or third sector, to prepare for unexpected impacts. This book offers a way forward that brings the individuals and their employers together to deliver a future that is ready to take advantage of opportunities, be…

    Paperback – 2017-11-08 

  • SMACing the Bank

    How to Use Social Media, Mobility, Analytics and Cloud Technologies to Transform the Business Processes of Banks and the Banking Experience

    By Balaji Raghunathan, Rajashekara Maiya

    This book provides a comprehensive practitioner's view of how SMAC (social, mobile, analytics, and cloud)technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners. The book also covers SMAC + aspects like AI, Machine…

    Hardback – 2017-11-07 
    Auerbach Publications

  • Canonical Authors in Consumption Theory

    Edited by Soren Askegaard, Benoit Heilbrunn

    Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders.…

    Hardback – 2017-11-07 

  • Why I Don't Work Here Anymore

    A Leader’s Guide to Offset the Financial and Emotional Costs of Toxic Employees

    By Mitchell Kusy

    Ninety-four percent of the 400+ leaders in the author's national research study have experienced working with a toxic person, causing significant damage to their teams and organizations. The prevalence of toxic personalities and behaviors are problems that often go unaddressed. How pervasive is…

    Paperback – 2017-11-07 
    Productivity Press

  • Culture, Innovation and the Economy

    Edited by Biljana Mickov, James E Doyle

    This is a handbook for the cultural entrepreneur, offering some of the best examples on practice, franchises, research, innovation and business opportunities in the cultural sector. The key theme is the contribution and possibilities of the cultural economy as a business, with a strong supporting…

    Paperback – 2017-11-06 

  • Corporate Social Responsibility Reporting in China

    Evolution, Drivers and Prospects

    By Jieqi Guan, Carlos Noronha

    In recent years, Corporate Social Responsibility (CSR) reporting in China has been experiencing a rapid development and the number of social reports issued by Chinese enterprises shows a sharp increasing trend. This book investigates the evolution of such reporting practice in the country and the…

    Hardback – 2017-11-02 
    Routledge Contemporary China Series

  • Communication Strategies for Corporate Leaders

    Implications for the Global Market

    By Pragyan Rath, Apoorva Bharadwaj

    Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new…

    Hardback – 2017-11-02 
    Routledge India
    Contemporary Themes in Business and Management

60Series in Business, Management and Accounting

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