Business History Products

  • Adolescents, Family and Consumer Behaviour

    A Behavioural Study of Adolescents in Indian Urban Families, 1st Edition

    By Harleen Kaur, Chandan Deep Singh

    Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes in the…

    Hardback – 2020-01-13 
    Routledge
    Routledge Focus on Business and Management

  • The HR (R)Evolution

    Change the Workplace, Change the World, 1st Edition

    By Alan Watkins, Nick Dalton

    Many observers have suggested that capitalism is fast destroying our planet, concentrating power in a few big companies. Excessive short-termism, leveraged debt, digitisation, and disruption are the new normal. We stand at a critical juncture where the two paths ahead could lead to very different…

    Hardback – 2020-01-03 
    Routledge

  • Modern Advertising and the Market for Audience Attention

    The US Advertising Industry's Turn-of-the-Twentieth-Century Transition, 1st Edition

    By Zoe Sherman

    Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of…

    Hardback – 2019-12-20 
    Routledge
    Routledge Explorations in Economic History

  • The Origins of Worker Mobilisation

    Australia 1788-1850, 1st Edition

    By Michael Quinlan

    This is a book on how and why workers come together. Almost coincident with its inception, worker organisation is a central and enduring element of capitalism. In the 19th and 20th centuries’ mobilisation by workers played a substantial role in reshaping critical elements of these societies in…

    Paperback – 2019-12-20 
    Routledge

  • Money, Politics and Power

    Banking and Public Finance in Wartime England, 1694�96, 1st Edition

    By Richard A. Kleer

    The Nine Years’ War with France was a period of great institutional innovation in public finance and of severe monetary turmoil for England. It saw the creation of the Bank of England; a sudden sharp fall in the external value of the pound; a massive undertaking to melt down and recoin most of the…

    Paperback – 2019-12-20 
    Routledge

  • On The Origins of Self-Service

    1st Edition

    By Franck Cochoy

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the…

    Paperback – 2019-12-20 
    Routledge

  • The Making of Shareholder Welfare Society

    A Study in Corporate Governance, 1st Edition

    By Alexander Styhre

    The Making of Shareholder Welfare Society traces and accounts for the debates and discussions between law and economics scholars and mainstream legal scholars, management theorists, and economic sociologists. This is done in detail to demonstrate that the shareholder welfare society was built from…

    Paperback – 2019-12-20 
    Routledge

  • The Foundations of Marketing Practice

    A history of book marketing in Germany, 1st Edition

    By Ronald Fullerton

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This…

    Paperback – 2019-12-20 
    Routledge

  • Propaganda and Nation Building

    Selling the Irish Free State, 1st Edition

    By Kevin Hora

    This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of…

    Paperback – 2019-12-20 
    Routledge

  • Regulating Competition

    Cartel registers in the twentieth-century world, 1st Edition

    Edited by Susanna Fellman, Martin Shanahan

    Cartels, trusts and agreements to reduce competition between firms have existed for centuries, but became particularly prevalent toward the end of the 19th century. In the mid-20th century governments began to use so called ‘cartel registers’ to monitor and regulate their behaviour. This book…

    Paperback – 2019-12-20 
    Routledge

  • Industries and Global Competition

    A History of Business Beyond Borders, 1st Edition

    Edited by Bram Bouwens, Pierre-Yves Donzé, Takafumi Kurosawa

    Changes in the dynamics of economic activities since the last decades of the 20th century have yielded major changes in the composition of industries and the division of labor and production across different regions of the world. Despite these shifts in the global economy, some industries have…

    Paperback – 2019-12-20 
    Routledge

  • European Banks and the Rise of International Finance

    The post-Bretton Woods era, 1st Edition

    By Carlo Edoardo Altamura

    The banking and financial sector has expanded dramatically in the last forty years, and the consequences of this accelerated growth have been felt by people around the world.European Banks and the Rise of International Finance examines the historical origins of the financialised world we live in by…

    Paperback – 2019-12-20 
    Routledge

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