Marketing Products

  • Design Psychology and Nationality

    By Gloria Moss

    Sustaining a competitive advantage in a global market now involves micro-marketing through a variety of media to a variety of different customers or potential customers. Gloria Moss' Design Psychology and Nationality explores the potential for using design to target and communicate with your…

    Hardback – 2017-09-01 
    Gower

  • Essentials of Marketing Management

    2nd Edition

    By Geoffrey Lancaster, Lester Massingham

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused…

    Paperback – 2017-08-29 
    Routledge

  • Toyota’s Global Marketing Strategy

    Innovation through Breakthrough Thinking and Kaizen

    By Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

    Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities -- Kaizen activity is necessary for innovation. There are many…

    Hardback – 2017-08-29 
    Productivity Press

  • Policymaking for Citizen Behavior Change

    A Social Marketing Approach

    By Nancy R. Lee

    Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve…

    Paperback – 2017-08-25 
    Routledge

  • Marketing Management and Communications in the Public Sector

    2nd Edition

    By Martial Pasquier, Jean-Patrick Villeneuve

    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of…

    Paperback – 2017-08-22 
    Routledge
    Routledge Masters in Public Management

  • Marketing and Supply Chain Management

    A Systemic Approach

    By Dimitris Folinas, Thomas Fotiadis

    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize…

    Paperback – 2017-08-21 
    Routledge

  • Local Clusters in Global Value Chains

    Linking Actors and Territories Through Manufacturing and Innovation

    Edited by Valentina De Marchi, Eleonora Di Maria, Gary Gereffi

    The international fragmentation of economic activities – from research and design to production and marketing – described through the lens of the global value chain (GVC) approach impacts the structure and performance of small and medium-sized enterprises (SMEs) agglomerated in economic clusters.…

    Hardback – 2017-08-07 
    Routledge
    Routledge Studies in Global Competition

  • Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    Paperback – 2017-08-07 
    Routledge
    Routledge Research in Public Relations

  • Policy and Marketing Strategies for Digital Media

    Edited by Yu-li Liu, Robert G. Picard

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address…

    Paperback – 2017-08-07 
    Routledge
    Routledge Studies in New Media and Cyberculture

  • Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2017-08-05 
    Routledge
    Routledge Research in Public Relations

  • Innovation in Pricing

    Contemporary Theories and Best Practices, 2nd Edition

    Edited by Andreas Hinterhuber, Stephan Liozu

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies yet innovation in pricing received scant attention until the…

    Paperback – 2017-08-04 
    Routledge

  • Celebrity, Convergence and Transformation

    Edited by Douglas Brownlie, Paul Hewer, Finola Kerrigan

    Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and…

    Hardback – 2017-08-03 
    Routledge
    Key Issues in Marketing Management

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