Marketing Products

  • The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns

    By Margo Berman

    Paperback – 2016-05-18 
    Routledge

  • The Public Relations Handbook

    5th Edition

    By Alison Theaker

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key…

    Paperback – 2016-05-18 
    Routledge
    Media Practice

  • Historical Research in Marketing Management

    Edited by Mark Tadajewski, D.G. Brian Jones

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are…

    Hardback – 2016-05-17 
    Routledge
    Key Issues in Marketing Management

  • Entrepreneurial Marketing

    Unpacked

    By Nickanor Amwata

    Research in the field of Entrepreneurial Marketing (EM) has been growing steadily since the annual conference on ‘Research at the Marketing/Entrepreneurship Interface’ was introduced in North America in 1987. There is evidence to testify to the fact that new business ventures face several…

    Hardback – 2016-04-28 
    Routledge

  • Aviation Marketing

    By Ryan Leick, Keith J. Mason

    Aviation Marketing provides a foundation of marketing theory in the context of recent aviation marketing literature, specifically designed to serve as a textbook in an academic environment. It is founded in established and new marketing theory supported by practical applications of the theory to…

    Paperback – 2016-04-28 
    Routledge

  • Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a…

    Paperback – 2016-04-27 
    Routledge

  • Ethics and Morality in Consumption

    Interdisciplinary Perspectives

    Edited by Deirdre Shaw, Michal Carrington, Andreas Chatzidakis

    Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices.…

    Hardback – 2016-04-22 
    Routledge
    Routledge Studies in Business Ethics

  • Global Marketing

    Contemporary Theory, Practice and Cases, 2nd Edition

    By Ilan Alon, Eugene D. Jaffe, Christiane Prange, Donata Vianelli

    Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond…

    Paperback – 2016-04-15 
    Routledge

  • Cool Nations

    Media and the Social Imaginary of the Branded Country

    By Katja Valaskivi

    Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some…

    Hardback – 2016-04-08 
    Routledge
    Routledge Advances in Sociology

  • The Practice of the Meal

    Food, Families and the Market Place

    Edited by Benedetta Cappellini, David Marshall, Elizabeth Parsons

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation,…

    Hardback – 2016-04-08 
    Routledge
    Routledge Interpretive Marketing Research

  • Truth in Marketing

    A theory of claim-evidence relations

    By Thomas Boysen Anker

    Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not… Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have devoted little time to this key issue. This may…

    Hardback – 2016-04-01 
    Routledge
    Routledge Studies in Business Ethics

  • Consumer Culture, Branding and Identity in the New Russia

    From Five-year Plan to 4x4

    By Graham H.J. Roberts

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social…

    Hardback – 2016-03-30 
    Routledge
    Routledge Interpretive Marketing Research

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