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  • Trust, Power and Public Relations in Financial Markets

    By Clea Bourne

    The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role…

    Hardback – 2016-11-09 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Explorations in Critical Studies of Advertising

    Edited by James F. Hamilton, Robert Bodle, Ezequiel Korin

    This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different…

    Hardback – 2016-11-07 
    Routledge
    Routledge Research in Cultural and Media Studies

  • Social and Environmental Issues in Advertising

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Hardback – 2016-11-07 
    Routledge

  • Strategic Social Media

    By Kelli Matthews

    Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical…

    Paperback – 2016-11-01 
    Routledge
    Routledge Communication Series

  • Tourism Marketing

    A Strategic Approach

    Edited by Nilanjan Ray, Raj Kumar, Dilip Kumar Das

    Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism…

    Hardback – 2016-10-30 
    Apple Academic Press

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical…

    Paperback – 2016-10-28 
    Routledge

  • Open for Business

    Harnessing the Power of Platform Ecosystems

    By Laure Claire, Benoit Reillier

    Open for Business translates the complex management and economic models behind commercial platforms such as Uber, Etsy, Airbnb into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new…

    Hardback – 2016-10-28 
    Routledge

  • An Introduction to Industrial Service Design

    Edited by Satu Miettinen

    Service design has established itself as a practice that enables industries to design and deliver their services with a human-centred approach. It creates a contextual and cultural understanding that offers opportunities for new service solutions, improving the user experience and customer…

    Hardback – 2016-10-24 
    Routledge

  • Market-Led Strategic Change

    Transforming the process of going to market, 5th Edition

    By Nigel F. Piercy

    Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding…

    Paperback – 2016-10-21 
    Routledge

  • The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviors are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-18 
    Psychology Press

  • The Moral Compass of Public Relations

    Edited by Brigitta R. Brunner

    The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to…

    Hardback – 2016-10-17 
    Routledge
    Routledge Research in Public Relations

  • Transparency, Public Relations and the Mass Media

    Combating the Hidden Influences in News Coverage Worldwide

    By Katerina Tsetsura, Dean Kruckeberg

    This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its…

    Hardback – 2016-10-13 
    Routledge
    Routledge Focus on Public Relations

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