Marketing Products

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising, and More, 4th Edition

    By Charles Marsh, David W Guth, Bonnie Poovey Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,…

    Paperback – 2017-12-01 
    Routledge

  • Neuromarketing in India

    Understanding the Indian Consumer

    By Tanusree Dutta, Manas K Mandal

    Hardback – 2017-12-01 
    Routledge
    Routledge Focus on Management and Society

  • Poor Marketing

    Insights from Marketing to the Poor

    By Ramendra Singh

    Hardback – 2017-12-01 
    Routledge
    Routledge Focus on Management and Society

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-27 
    Routledge

  • Leadership and Cultural Change

    Managing Future Well-Being

    Edited by Ramona Houmanfar, Mark Mattaini

    Contemporary confluences of leadership decision-making and citizenship behavior often unintentionally contribute to the depletion of the world’s resources – escalating health, education, and social crises, as well as community, societal, and cultural struggles – to adapt to emerging global shifts.…

    Hardback – 2017-11-27 
    Routledge

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods - catchy slogans, colourful logos, "star-chitects", bidding for City of Culture status etc - that are applied as…

    Hardback – 2017-11-24 
    Routledge
    Routledge Studies in Critical Marketing

  • Canonical Authors in Consumption Theory

    Edited by Soren Askegaard, Benoit Heilbrunn

    Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders.…

    Hardback – 2017-11-17 
    Routledge

  • The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-16 
    Routledge

  • Big Food

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise…

    Paperback – 2017-11-15 
    Routledge

  • Islamic Marketing and Branding

    Theory and Practice

    Edited by T C Melewar, Sharifah Alwi

    Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and corporate…

    Hardback – 2017-11-09 
    Routledge

  • Communication Strategies for Corporate Leaders

    Implications for the Global Market

    By Pragyan Rath, Apoorva Bharadwaj

    Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new…

    Hardback – 2017-11-02 
    Routledge India
    Contemporary Themes in Business and Management

  • Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online…

    Paperback – 2017-10-30 
    Routledge

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