Marketing Products

  • Public Relations and Social Theory

    Key Figures and Concepts, 2nd Edition

    Edited by Øyvind Ihlen, Betteke Van Ruler, Magnus Fredriksson

    Public Relations and Social Theory: Key figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-05-16 
    Routledge
    Routledge Communication Series

  • Public Relations as Emotional Labour

    TBC

    By Liz Yeomans

    Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired…

    Hardback – 2018-05-15 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what goes into the planning and implementation of an effective IMC program.  Throughout, attention is paid to balancing theory with practical…

    Paperback – 2018-05-07 
    Routledge

  • Public Relations and Individuality

    Fate, Influence and Autonomy

    By Simon Moore

    Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual…

    Hardback – 2018-05-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2018-05-01 
    Routledge

  • The British Conservative Government and the European Exchange Rate Mechanism

    1979-94

    By Helen Thompson

    This text systematically traces the development of the British Conservative government's policy to the European Exchange Rate Mechanism from 1979 to 1994. The book provides information and insight into the development of ERM policy, which led to the downfall and discredit of the Conservative…

    Paperback – 2018-04-30 
    Routledge

  • Ethical Issues in International Marketing

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2018-04-30 
    Routledge

  • Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory

    By Christopher Miles

    Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing. Through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse, it investigates the shifting manner in which marketing has dealt with issues of…

    Hardback – 2018-04-30 
    Routledge
    Routledge Studies in Marketing

  • Sports Marketing

    2nd Edition

    By Michael Fetchko, Donald P. Roy, Kenneth E. Clow

    Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide…

    Paperback – 2018-04-30 
    Routledge

  • Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Edited by S.M.Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos

    This book extends our understanding of how different cross-functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing, HRM, and so forth individually and collectively underpin innovation in business management, in order to proactively…

    Hardback – 2018-04-30 
    Routledge

  • Public Relations and Whistleblowing

    Golden Handcuffs in Corporate Wrongdoing

    By Cary A. Greenwood

    There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and…

    Hardback – 2018-04-20 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Marketing Management in Africa

    By George Tesar

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.…

    Paperback – 2018-04-18 
    Routledge

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