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  • Context and Cognition in Consumer Psychology

    How perception and emotion guide action

    By Gordon Foxall

    In Context and Cognition in Consumer Research, the leading scholar in the field of consumer behavior analysis, Gordon Foxall, summarizes a 30-year research journey to present the most thorough examination to date of the different paradigms within consumer psychology.  The main thrust of this…

    Hardback – 2017-01-10 
    Routledge

  • Stories of Strategies and Markets

    By Nigel F. Piercy

    'Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by…

    Paperback – 2017-01-01 
    Routledge

  • Qualitative Research in Digital Environments

    A Research Toolkit

    By Alessandro Caliandro, Alessandro Gandini

    This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are "retrofitted" to digital spaces. Instead, this book offers researchers a set of "digitally…

    Paperback – 2016-12-26 
    Routledge

  • Customer Relationship Management

    The foundation of contemporary marketing strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-20 
    Routledge

  • International Strategy of Emerging Market Firms

    Absorbing Global Knowledge and Building Competitive Advantage

    By Andrei Panibratov

    Emerging economies are expected to be in the driving seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to…

    Paperback – 2016-12-16 
    Routledge

  • The Internet of Things and Business

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-16 
    Routledge
    Routledge Focus on Business and Management

  • Gendering Theory in Marketing and Consumer Research

    Edited by Zeynep Arsel, Kirsi Eraranta, Johanna Moisander

    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and…

    Hardback – 2016-12-15 
    Routledge
    Key Issues in Marketing Management

  • Internet Retailing and Future Perspectives

    2nd Edition

    By Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach

    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to…

    Paperback – 2016-12-13 
    Routledge

  • Ethics in Marketing

    International Cases and Perspectives, 2nd Edition

    By Patrick E. Murphy, Gene R. Laczniak, Fiona Harris

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues…

    Paperback – 2016-12-13 
    Routledge

  • Trust, Power and Public Relations in Financial Markets

    By Clea Bourne

    The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role…

    Hardback – 2016-12-09 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Pioneering African-American Women in the Advertising Business

    Biographies of MAD Black WOMEN

    By Judy Foster Davis

    Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing…

    Hardback – 2016-12-07 
    Routledge
    Routledge Studies in the History of Marketing

  • Meta-Regression Analysis in Economics and Business

    By T.D. Stanley, Hristos Doucouliagos

    The purpose of this book is to introduce novice researchers to the tools of meta-analysis and meta-regression analysis and to summarize the state of the art for existing practitioners. Meta-regression analysis addresses the rising "Tower of Babel" that current economics and business research has…

    Paperback – 2016-12-05 
    Routledge
    Routledge Advances in Research Methods

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