Marketing Products

  • Lean for Sales

    Bringing the Science of Lean to the Art of Selling

    By Sean Gillespie, Michael V. Testani, Sr., Sreekanth Ramakrishnan

    This book provides readers with a structured and fact-based approach to improving sales close rates and delivering confirmed business value to customers. Using the principles of Lean, it outlines proven techniques to: qualify and document a client’s unique business problem and goal, develop sales…

    Hardback – 2016-03-10 
    Productivity Press

  • Optimizing AdWords

    A Guide to Using, Mastering, and Maximizing Google AdWords

    By Paige Miller

    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their…

    Paperback – 2016-03-09 

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Hardback – 2016-03-07 
    Routledge New Directions in Public Relations & Communication Research

  • Knowledge, Service, Tourism & Hospitality

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2015 (SERVE 2015), Bandung, Indonesia, 1-2 August 2015

    Edited by Ford Lumban Gaol

    This proceedings volume contains papers presented at the 2015 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2015), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and…

    Hardback – 2016-03-02 
    CRC Press

  • Big Food

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise…

    Hardback – 2016-02-29 

  • Accountable Marketing

    Linking marketing actions to financial performance

    Edited by David W Stewart, Craig Gugel

    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of…

    Paperback – 2016-02-24 

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    Hardback – 2016-02-19 
    Routledge Studies in Marketing

  • Contemporary Selling

    Building Relationships, Creating Value, 5th Edition

    By Mark W. Johnston, Greg W. Marshall

    Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to…

    Paperback – 2016-02-17 

  • The Routledge Companion to Marketing History

    Edited by D.G. Brian Jones, Mark Tadajewski

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this…

    Hardback – 2016-02-10 
    Routledge Companions in Business, Management and Accounting

  • Marketing Strategy for Creative and Cultural Industries

    By Bonita M. Kolb

    Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant…

    Paperback – 2016-02-10 
    Mastering Management in the Creative and Cultural Industries

  • Branding Masculinity

    Tracing the Cultural Foundations of Brand Meaning

    By Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories…

    Hardback – 2016-01-29 
    Routledge Interpretive Marketing Research

  • The Marketing / Accounting Interface

    Edited by Robin Roslender, Richard M.S. Wilson

    When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in…

    Paperback – 2016-01-28 
    Key Issues in Marketing Management

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