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  • The Routledge Handbook of Service Research Insights and Ideas

    1st Edition

    Edited by Eileen Bridges, Kendra Fowler

    The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting…

    Hardback – 2020-03-19 
    Routledge

  • Adolescents, Family and Consumer Behaviour

    A Behavioral Study of Adolescents in Indian Urban Families, 1st Edition

    By Harleen Kaur, Chandan Deep Singh

    This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. The composition, behaviour, and values of Indian families are unique, and, thus, so are the influences on adolescents. Young…

    Hardback – 2020-03-15 
    Routledge
    Routledge Focus on Business and Management

  • Public Relations, Branding and Authenticity

    Brand Communications in the Digital Age, 1st Edition

    By Sian Rees

    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge…

    Hardback – 2020-03-10 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Deep Data Analytics for New Product Development

    1st Edition

    By Walter R. Paczkowski

    This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide…

    Paperback – 2020-03-10 
    Routledge

  • Post-Truth Public Relations

    Communication in an Era of Digital Disinformation, 1st Edition

    By Gareth Thompson

    This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes…

    Hardback – 2020-03-03 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Brazilian Mobilities

    1st Edition

    Edited by MARIA ALICE DE FARIA NOGUEIRA, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    Hardback – 2020-02-25 
    Routledge
    Changing Mobilities

  • Brand Positioning

    Connecting Marketing Strategy and Communications, 1st Edition

    By Erik Kostelijk, Karel Jan Alsem

    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective…

    Paperback – 2020-02-18 
    Routledge

  • Strategic Marketing of Higher Education in Africa

    1st Edition

    Edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

    Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing and student choice-making. The Higher Education landscape around the…

    Hardback – 2020-02-18 
    Routledge
    Routledge Studies in Marketing

  • Inclusive Development of Society

    Proceedings of the 6th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), October 6-7 and December 15-16, 2018, Bali, Indonesia, and December 15-16, 2018, Rostov-on-Don, Russia, 1st Edition

    Edited by Ford Lumban Gaol, Natalia Filimonova, Irina Frolova, Ignatova Tatiana Vladimirovna

    Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at…

    Hardback – 2020-02-15 
    CRC Press

  • Routledge Handbook of Food Waste

    1st Edition

    Edited by Christian Reynolds, Tammara Soma, Charlotte Spring, Jordon Lazell

    This comprehensive Handbook represents a definitive state of the current art and science of food waste from multiple perspectives. The issue of food waste has emerged in recent years as a major global problem. Recent research has enabled greater understanding and measurement of loss and waste…

    Hardback – 2020-01-31 
    Routledge

  • The Art of Successful Brand Collaborations

    Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More, 1st Edition

    By Géraldine Michel, Reine Willing

    Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand…

    Paperback – 2020-01-29 
    Routledge

  • Strategic Communication for Startups and Entrepreneurs in China

    1st Edition

    By Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen

    This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research…

    Hardback – 2020-01-10 
    Routledge
    Routledge Insights in Public Relations Research

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