Marketing Products

  • Paradox and Public Relations

    Promoting Progress and Change

    By Kevin L. Stoker

    The term "Public Relations" was embraced by early practitioners primarily because it sounded more professional than the often pejorative alternatives. Paradoxically, the term is replete with contradictory elements and now carries its own negative connotations. Looking through this lens of paradox,…

    Hardback – 2018-02-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Visual Public Relations

    Strategic Communication Beyond Text

    Edited by Simon Collister, Sarah Roberts-Bowman

    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it…

    Hardback – 2018-02-01 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    By Sam Knowles

    As jobs in the knowledge economy become increasingly similar, there are two core skills that everyone needs if they are going to thrive and succeed and to make a difference. These are the ability to interrogate and make sense of data, and the ability to use the insights extracted from the data to…

    Paperback – 2018-02-01 
    Routledge

  • Interviewing in a Changing World

    Contexts and Situations, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-20 
    Routledge

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-19 
    Routledge

  • Co-Creation, Innovation and New Service Development

    The Case of Videogames Industry

    By Jedrzej Czarnota

    Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to…

    Hardback – 2018-01-08 
    Routledge
    Routledge Interpretive Marketing Research

  • Advanced Theory and Practice in Sport Marketing

    3rd Edition

    By Eric C. Schwarz, Jason D. Hunter

    Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced…

    Paperback – 2017-12-28 
    Routledge

  • Customer Engagement

    Contemporary issues and challenges

    Edited by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer…

    Paperback – 2017-12-27 
    Routledge

  • The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language…

    Paperback – 2017-12-20 
    Routledge

  • Communicating Corporate Social Responsibility in the Digital Era

    By Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins

    Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital…

    Hardback – 2017-12-15 
    Routledge

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2017-12-15 
    Routledge

  • The Journey to a Personal Brand

    By Douglas Commaille

    Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life –…

    Hardback – 2017-12-14 
    Routledge

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