Marketing Products

  • Youth Drinking Cultures in a Digital World

    Alcohol, Social Media and Cultures of Intoxication

    Edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin, Helen Moewaka Barnes

    Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and…

    Hardback – 2017-02-08 
    Routledge Studies in Public Health

  • Routledge Handbook on Consumption

    Edited by Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger

    Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for…

    Hardback – 2017-02-07 
    Routledge International Handbooks

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases

    Edited by Marianna Sigala, Ulrike Gretzel

    Building on the foundations of Social Media in Travel, Tourism and Hospitality, this volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of…

    Hardback – 2017-02-05 
    New Directions in Tourism Analysis

  • Personality, Design and Marketing

    Matching design to customer personal preferences

    Edited by Gloria Moss

    It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to…

    Hardback – 2017-02-03 

  • Marketing and Supply Chain Management

    A Systemic Approach

    By Dimitris Folinas, Thomas Fotiadis

    Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two…

    Paperback – 2017-02-01 

  • Canonical Authors in Consumption Theory

    Edited by Soren Askegaard, Benoit Heilbrunn

    Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought…

    Hardback – 2017-02-01 

  • Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Most marketing textbooks tackle the subject as a business function—how to "do" marketing…

    Paperback – 2017-01-31 

  • Strategic Marketing Planning

    3rd Edition

    By Colin Gilligan, Richard M.S. Wilson, Tony Hines

    Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are…

    Paperback – 2017-01-31 

  • Assessment and Diagnosis for Organization Development

    Powerful Tools and Perspectives for the OD Practitioner

    Edited by William J Rothwell, Angela L.M. Stopper, Jennifer L. Myers

    Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology. This book will fill that gap, providing practical…

    Paperback – 2017-01-31 
    Productivity Press

  • Marketing Performativity

    Theories, practices and devices

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Hardback – 2017-01-23 
    Key Issues in Marketing Management

  • Stories of Strategies and Markets

    By Nigel F. Piercy

    'Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by…

    Paperback – 2017-01-01 

  • Qualitative Research in Digital Environments

    A Research Toolkit

    By Alessandro Caliandro, Alessandro Gandini

    This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are "retrofitted" to digital spaces. Instead, this book offers researchers a set of "digitally…

    Paperback – 2016-12-23 

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