Marketing Products

  • Rethinking Public Relations

    Persuasion, Democracy and Society, 3rd Edition

    By Kevin Moloney, Conor McGrath

    This new, third edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of…

    Paperback – 2019-08-31 
    Routledge

  • Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials. Key…

    Paperback – 2019-08-22 
    Routledge

  • The Art of Co-Branding

    From Artists to Celebrities, to NGO's, Museums, Territories and More, 1st Edition

    By Geraldine Michel, Reine Willing

    Co-branding is widely considered the art of the perfect match. This book is a guide to understanding the complex process of co-branding as well as it explaining the key factors of success to build this specific form of a partnership. This book gives tangible examples of partnerships between various…

    Paperback – 2019-07-30 
    Routledge

  • Marketing Channel Strategy

    An Omni-Channel Approach, 9th Edition

    By Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary

    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage…

    Paperback – 2019-07-22 
    Routledge

  • Influencing Health

    A Comprehensive Guide to Working with Online Influencers, 1st Edition

    By Amelia Burke-Garcia

    The U.S., and countries across the globe, are facing an ever-evolving series of health issues. Locally, we face issues of obesity, food deserts, child hunger, poor maternal health outcomes, and the resurgence of communicable diseases because of the anti-vaccination movement. We talk about health…

    Paperback – 2019-07-18 
    Productivity Press

  • Climate Change Denial and Public Relations

    Strategic communication and interest groups in climate inaction, 1st Edition

    Edited by Nuria Almiron, Jordi Xifra

    This is the first book on climate denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a…

    Hardback – 2019-07-12 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Practical Customer Success Management

    A Best Practice Framework for Rapid Generation of Customer Success, 1st Edition

    By Rick Adams

    Without a doubt customer success management is a hot topic right now. Businesses of all kinds realize that if they wish to keep a hold of their customers and win further business from them they must be able to help those customers to realize measurable value from using their products and services.…

    Hardback – 2019-07-01 
    Productivity Press

  • Public Relations as Emotional Labour

    1st Edition

    By Liz Yeomans

    Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired…

    Hardback – 2019-06-21 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Intellectual Property Branding in the Developing World

    A New Approach to Non-Technological Innovations, 1st Edition

    By Tshimanga Kongolo

    Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and Branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation…

    Hardback – 2019-06-18 
    Routledge
    Routledge Research in Intellectual Property

  • Hospitality Sales and Marketing

    An Evolutionary Journey with Howard Feiertag, 1st Edition

    By Howard Feiertag

    Hospitality Sales and Marketing: Through a Period of Evolutions showcases a collection of the best “Sales Clinic” columns written by the author over the course of 35 years. The volume provides an eye-opening account from one of the industry’s true leaders, defining how hospitality sales have…

    Hardback – 2019-06-15 
    Apple Academic Press

  • Death in a Consumer Culture

    1st Edition

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    Paperback – 2019-06-06 
    Routledge

  • Social Media and Public Relations

    Fake Friends and Powerful Publics, 1st Edition

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare…

    Paperback – 2019-06-06 
    Routledge

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