Advertising Products

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-11-05 
    Routledge

  • The Routledge Handbook of Positive Communication

    Edited by José Antonio Muñiz Velázquez, Cristina Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-11-01 
    Routledge

  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    Paperback – 2018-06-08
    Routledge
    Routledge Interpretive Marketing Research

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Visual Public Relations

    Strategic Communication Beyond Text

    Edited by Simon Collister, Sarah Roberts-Bowman

    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it…

    Hardback – 2018-04-05
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06
    Routledge
    Media Practice

  • Current Research on Gender Issues in Advertising

    Edited by Yorgos Zotos, Stacy Grau, Charles R. Taylor

    Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate…

    Hardback – 2018-02-06
    Routledge

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-12
    Routledge

  • Big Food

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise…

    Paperback – 2018-01-12
    Routledge

  • The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language…

    Paperback – 2017-12-13
    Routledge

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-12-01
    Routledge
    Routledge-Giappichelli Studies in Business and Management

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