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  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    After 12 years working as an editor and journalist, Charlie Corbett made his first, tentative steps into the corporate world in 2012. And was appalled by what he found there. A confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising language…

    Hardback – 2018-12-20 
    Routledge

  • Social and Environmental Issues in Advertising

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-12-07 
    Routledge

  • The Routledge Handbook of Positive Communication

    Edited by José Antonio Muñiz Velázquez, Cristina Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-11-01 
    Routledge
    Routledge Handbooks in Communication Studies

  • Environmental Advertising in China and the USA

    The desire to go green

    By Xinghua Li

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods…

    Paperback – 2018-10-27 
    Routledge

  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    Paperback – 2018-06-08
    Routledge
    Routledge Interpretive Marketing Research

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Visual Public Relations

    Strategic Communication Beyond Text

    Edited by Simon Collister, Sarah Roberts-Bowman

    This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it…

    Hardback – 2018-04-05
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06
    Routledge
    Media Practice

  • Current Research on Gender Issues in Advertising

    Edited by Yorgos Zotos, Stacy Grau, Charles R. Taylor

    Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate…

    Hardback – 2018-02-06
    Routledge

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-12
    Routledge

  • Big Food

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise…

    Paperback – 2018-01-12
    Routledge

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