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  • Public Relations History

    Reworking pasts and reclaiming futures, 1st Edition

    By David McKie, Jordi Xifra

    Although PR scholarship has significantly extended its methodological, reflective and theoretical range, the accompanying resurgence in PR history scholarship still lags behind. This book aims to take apart existing PR history and reconstruct ways of doing it better - to widen the scope of PR by…

    Hardback – 2019-06-15 
    Routledge

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors and judgments and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-05-21 
    Routledge
    Marketing and Consumer Psychology Series

  • Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

     Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers…

    Paperback – 2019-05-03 
    Routledge
    Routledge Communication Series

  • Advertising in MENA Goes Digital

    1st Edition

    By Ilhem Allagui

    An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

    Hardback – 2019-03-30 
    Routledge

  • Strategic Brand Management in Higher Education

    1st Edition

    Edited by Bang Nguyen, T.C Melewar, Jane Hemsley-Brown

    University branding has increased substantially, due to demands on universities to enroll greater numbers of students, rising tuition fees, the proliferation of courses, the growing "internationalization" of universities, financial pressures and reliance on income from foreign students. As higher…

    Hardback – 2019-03-11 
    Routledge
    Routledge Studies in Marketing

  • Environmental Advertising in China and the USA

    The desire to go green, 1st Edition

    By Xinghua Li

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods…

    Paperback – 2019-01-08
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising…

    Hardback – 2018-12-20
    Routledge

  • The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

  • The Political Economy of City Branding

    1st Edition

    By Ari-Veikko Anttiroiko

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric…

    Paperback – 2018-10-26
    Routledge

  • Social and Environmental Issues in Advertising

    1st Edition

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-10-18
    Routledge

  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice, 1st Edition

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    Paperback – 2018-06-08
    Routledge
    Routledge Interpretive Marketing Research

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    Paperback – 2018-05-17
    Routledge

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