Advertising Products

Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

Hardback – 2020-03-30 
Routledge
Changing Mobilities

Edited by Pantea Foroudi, Maria Palazzo

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present…

Paperback – 2019-12-18 
Routledge

By Olga Mitterfellner

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

Paperback – 2019-11-25 
Routledge

Edited by Derina Holtzhausen, Ansgar Zerfass

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

Paperback – 2019-10-28 
Routledge

By Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

Paperback – 2019-08-28
Routledge

By Graham H.J. Roberts

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social…

Paperback – 2019-07-17
Routledge

Edited by Eda Gurel-Atay, Lynn R. Kahle

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

Paperback – 2019-05-09
Routledge
Marketing and Consumer Psychology Series

Edited by Shelly Rodgers, Esther Thorson

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

Paperback – 2019-05-01
Routledge
Routledge Communication Series

By Ilhem Allagui

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

Hardback – 2019-04-02
Routledge

Edited by Bang Nguyen, T.C Melewar, Jane Hemsley-Brown

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher…

Hardback – 2019-02-21
Routledge
Routledge Studies in Marketing

By Xinghua Li

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods…

Paperback – 2019-01-08
Routledge

By Charlie Corbett

This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with…

Hardback – 2018-12-20
Routledge