Advertising Products

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-08 
    Psychology Press

  • The Economics of Quality, Grades and Brands (Routledge Revivals)

    By Peter Bowbrick

    Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from…

    Paperback – 2015-12-02 
    Routledge
    Routledge Revivals

  • Environmental Advertising in China and the USA

    Structures of desire

    By Xinghua Li

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods…

    Hardback – 2015-11-27 
    Routledge
    Routledge Studies in Environmental Communication and Media

  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Hardback – 2015-08-20
    Routledge
    Routledge Companions in Business, Management and Accounting

  • The Psychology of Design

    Creating Consumer Appeal

    Edited by Rajeev Batra, Colleen Seifert, Diann Brei

    Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements…

    Paperback – 2015-08-10
    Routledge

  • Brand Mascots

    And Other Marketing Animals

    Edited by Stephen Brown

    Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity…

    Paperback – 2015-07-29
    Routledge

  • Improving the Performance of Sponsorship

    By Ardi Kolah

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is…

    Paperback – 2015-06-29
    Routledge

  • Promoting Sustainable Living

    Sustainability as an Object of Desire

    By Justyna Karakiewicz, Audrey Yue, Angela Paladino

    Current images of sustainability are often designed to instil fear and force change, not because we believe in it, but because we fear the consequences of inaction. Moving away from negative portrayals of sustainability, this book identifies the factors that motivate people to aspire towards…

    Hardback – 2015-05-28
    Routledge
    Routledge Studies in Sustainability

  • Corporate Branding

    Areas, arenas and approaches

    Edited by T C Melewar, S F Syed Alwi

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can&…

    Paperback – 2015-04-27
    Routledge

  • Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and…

    Paperback – 2015-04-23
    Psychology Press

  • Advertising Media Workbook and Sourcebook

    4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to…

    Paperback – 2015-04-14
    Routledge

  • Advertising Media Planning

    A Brand Management Approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must…

    Paperback – 2015-04-10
    Routledge

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