Consumer Behaviour Products

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2019-01-31 
    Routledge

  • Marketing Interaction & Technology

    By Dirk vom Lehn

    Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the…

    Hardback – 2019-01-01 
    Routledge
    Routledge Studies in Marketing

  • Gendering Theory in Marketing and Consumer Research

    Edited by Zeynep Arsel, Kirsi Eräranta, Johanna Moisander

    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and…

    Paperback – 2018-12-14 
    Routledge
    Key Issues in Marketing Management

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2018-11-30 
    Routledge
    Routledge Interpretive Marketing Research

  • A Trip Around the Sun

    By Christine Removille, Elizabeth Marks

    Hardback – 2018-11-30 
    Routledge

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-19 
    Routledge Academic

  • Food Consumption in the City

    Practices and patterns in urban Asia and the Pacific

    Edited by Marlyne Sahakian, Czarina Saloma, Suren Erkman

    Food consumption patterns and practices are rapidly changing in Asia and the Pacific, and nowhere are these changes more striking than in urban areas. This book brings together scholars from  anthropology, sociology, environmental studies, tourism, architecture and development studies to…

    Paperback – 2018-11-02 
    Routledge
    Routledge Studies in Food, Society and the Environment

  • Environmental Advertising in China and the USA

    The desire to go green

    By Xinghua Li

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods…

    Paperback – 2018-10-27 
    Routledge

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our…

    Paperback – 2018-10-25 
    Routledge

  • Generation Z

    A Century in the Making

    By Corey Seemiller, Meghan Grace

    No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in…

    Hardback – 2018-10-19 
    Routledge

  • Qualitative Marketing Research

    Understanding Consumer Behaviour

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-08 
    Routledge

  • The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-09-13 
    Routledge

3Series in Consumer Behaviour

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