Consumer Behaviour Products

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical…

    Paperback – 2016-10-28 
    Routledge

  • Open for Business

    Harnessing the Power of Platform Ecosystems

    By Laure Claire, Benoit Reillier

    Open for Business translates the complex management and economic models behind commercial platforms such as Uber, Etsy, Airbnb into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new…

    Hardback – 2016-10-28 
    Routledge

  • The Psychology of Influence

    Theory, research and practice

    By Joop van der Pligt, Michael Vliek

    Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviors are influenced and affected by the messages we receive in daily life. From…

    Paperback – 2016-10-18 
    Psychology Press

  • The Psychology of Philanthropy

    The science behind giving

    By Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world… so why isn’t it more common? This text examines a…

    Paperback – 2016-09-30 
    Routledge

  • Food Consumption in the City

    Practices and patterns in urban Asia and the Pacific

    Edited by Marlyne Sahakian, Czarina Saloma, Suren Erkman

    Food consumption patterns and practices are rapidly changing in Asia and the Pacific, and nowhere are these changes more striking than in urban areas. This book brings together scholars from anthropology, development studies, environmental science, sociology, marketing, management and industrial…

    Hardback – 2016-09-27 
    Routledge
    Routledge Studies in Food, Society and the Environment

  • Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together…

    Paperback – 2016-09-19 
    Routledge
    Routledge Interpretive Marketing Research

  • Alternative Market Research Methods

    Market Sensing

    Edited by David Longbottom, Alison Lawson

    Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market Sensing is a new approach that enables…

    Paperback – 2016-09-14 
    Routledge

  • Events Marketing Management

    A consumer perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the…

    Paperback – 2016-09-12 
    Routledge

  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Paperback – 2016-09-01 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph L. Scarpaci

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services…

    Paperback – 2016-08-15 
    Routledge
    Routledge Advances in Management and Business Studies

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Hardback – 2016-08-09 
    Routledge

  • Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how…

    Paperback – 2016-07-31 
    Routledge
    Routledge Interpretive Marketing Research

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