Consumer Behaviour Products

  • Death in a Consumer Culture

    1st Edition

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    Paperback – 2019-06-06 
    Routledge

  • Islam, Marketing and Consumption

    Critical Perspectives on the Intersections, 1st Edition

    Edited by Aliakbar Jafari, Özlem Sandikci

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted…

    Paperback – 2019-06-06 
    Routledge

  • Food and Experiential Marketing

    Pleasure, Wellbeing and Consumption, 1st Edition

    Edited by Wided Batat

    Pleasure plays a significant but often neglected role in the creation of consumer well-being and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic,…

    Hardback – 2019-05-31 
    Routledge
    Routledge Interpretive Marketing Research

  • Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-05-22 
    Routledge India

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors and judgments and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-05-21 
    Routledge
    Marketing and Consumer Psychology Series

  • City Branding and Promotion

    The Strategic Approach, 1st Edition

    By Waldemar Cudny

    This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city…

    Hardback – 2019-05-15 
    Routledge
    Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

  • Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    Paperback – 2019-05-01 
    Routledge

  • Responsible Citizens and Sustainable Consumer Behavior

    New Interpretive Frameworks, 1st Edition

    By Pietro Lanzini

    There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible…

    Paperback – 2019-04-25 
    Routledge

  • Handbook of Research Methods in Consumer Psychology

    1st Edition

    Edited by Frank R. Kardes, Paul P. Herr, Norbert Schwarz

    What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer…

    Paperback – 2019-04-16 
    Routledge

  • Contemporary Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Paperback – 2019-04-15 
    Routledge

  • Consumers, Meat and Animal Products

    Policies, Regulations and Marketing, 1st Edition

    By Terence J. Centner

    This book addresses the production practices employed in the production of food animals and animal products that enable marketers to sell a variety of products to meet consumer demand. Food animal production practices have come under increased scrutiny by consumers who object to inputs and…

    Hardback – 2019-03-21
    Routledge
    Earthscan Food and Agriculture

  • Country of Origin Effect

    Looking Back and Moving Forward, 1st Edition

    Edited by Isaac Cheah, Ian Phau, Gaetano Aiello

    This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for…

    Hardback – 2019-02-26
    Routledge

3Series in Consumer Behaviour

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