Consumer Behaviour Products

  • Contemporary Issues in Social Media Marketing

    An International Perspective

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-11 
    Routledge

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Niklas Hansson, Magdelena Petersson McIntyre

    Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are…

    Hardback – 2017-06-19 
    Routledge
    Routledge Interpretive Marketing Research

  • Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-15 
    Routledge
    Routledge Studies in Marketing

  • Commemorative Events

    Memory, Identities, Conflict

    By Warwick Frost, Jennifer Laing

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however…

    Paperback – 2017-06-10 
    Routledge
    Routledge Advances in Event Research Series

  • Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial…

    Paperback – 2017-06-10 
    Routledge
    Advances in Tourism

  • Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,…

    Paperback – 2017-05-23 
    Psychology Press

  • Consumers in Context

    The BPM Research Program

    By Gordon Foxall

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.…

    Paperback – 2017-04-30 
    Routledge
    Routledge Revivals

  • Platform Strategy

    How to Unlock the Power of Communities and Networks to Grow Your Business

    By Laure Claire Reillier, Benoit Reillier

    Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a…

    Hardback – 2017-04-17 
    Routledge

  • The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

    Edited by Saurabh Kumar Dixit

    Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an…

    Hardback – 2017-04-10 
    Routledge

  • Neurobusiness

    Management in the Neural Age

    By Stephen Rhys Thomas

    The book is an exploration of recent advances in neuroscience and their implications for the conduct and management of business. This means everything from ideation to selling, and understanding its context will necessitate a tour of many ‘neuro’ disciplines relevant to business. The book's …

    Hardback – 2017-04-01 
    Routledge
    Routledge Focus on Business and Management

  • Making a Difference in Marketing

    The Foundation of Competitive Advantage

    By Jonathan Cahill

    Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this…

    Hardback – 2017-03-15
    Routledge

  • Foundations of Corporate Heritage

    Edited by John M. T. Balmer

    Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of…

    Hardback – 2017-03-14
    Routledge

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