Consumer Behaviour Products

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-08-13 
    Routledge

  • The Organization of Craft Work

    Identities, Meanings and Materiality

    Edited by Emma Bell, Gianluigi Mangia, Scott Taylor, Maria Laura Toraldo

    This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of…

    Hardback – 2018-08-10 
    Routledge
    Routledge Studies in Management, Organizations and Society

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective

    By Tony Wilson

    Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on…

    Hardback – 2018-07-01 
    Routledge
    Routledge Interpretive Marketing Research

  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    Paperback – 2018-06-07 
    Routledge
    Routledge Interpretive Marketing Research

  • Ethics and Morality in Consumption

    Interdisciplinary Perspectives

    Edited by Deirdre Shaw, Michal Carrington, Andreas Chatzidakis

    Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices.…

    Paperback – 2018-06-07 
    Routledge
    Routledge Studies in Business Ethics

  • Mapping Out Marketing

    Navigation Lessons from the Ivory Trenches

    Edited by Ronald Paul Hill, Catherine Mary Lamberton, Jennifer Swartz

    Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill…

    Paperback – 2018-05-25 
    Routledge

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    Paperback – 2018-05-15 
    Routledge

  • Taste, Consumption and Markets

    An Interdisciplinary Volume

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-05-11 
    Routledge
    Routledge Interpretive Marketing Research

  • Brand Love is not Enough

    A Theory of Consumer Brand Relationships in Practice

    By Max Blackston

    How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-29
    Routledge

  • The Psychology of Fashion

    By Carolyn Mair

    What do our clothes say about us? How do the clothes we wear affect our moods and emotions? How does the fashion industry encourage us to aspire to look in a certain way? The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to…

    Paperback – 2018-03-15
    Routledge
    The Psychology of Everything

  • Celebrity Fans and Their Consumer Behaviour

    Autoethnographic Insights into the Life of a Fan

    By Markus Wohlfeil

    Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday…

    Hardback – 2018-02-08
    Routledge
    Routledge Interpretive Marketing Research

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Paperback – 2018-01-22
    Routledge

3Series in Consumer Behaviour

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