Consumer Behaviour Products

  • The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language…

    Paperback – 2017-12-20 
    Routledge

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2017-12-15 
    Routledge

  • Sustainable Event Management

    A Practical Guide, 3rd Edition

    By Meegan Jones

    Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues these public…

    Paperback – 2017-12-12 
    Routledge

  • Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-12-08 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-27 
    Routledge

  • Leadership and Cultural Change

    Managing Future Well-Being

    Edited by Ramona Houmanfar, Mark Mattaini

    Contemporary confluences of leadership decision-making and citizenship behavior often unintentionally contribute to the depletion of the world’s resources – escalating health, education, and social crises, as well as community, societal, and cultural struggles – to adapt to emerging global shifts.…

    Hardback – 2017-11-27 
    Routledge

  • Rising Consumer Materialism

    A Threat to Sustainable Happiness

    By Afia Khalid, Faisal Qadeer

    Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the…

    Hardback – 2017-11-20 
    Routledge
    Routledge Focus on Business and Management

  • Canonical Authors in Consumption Theory

    Edited by Søren Askegaard, Benoît Heilbrunn

    Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and…

    Hardback – 2017-11-17 
    Routledge

  • Big Food

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise…

    Paperback – 2017-11-15 
    Routledge

  • Consumer Vulnerability

    Edited by Susan Dunnett, Kathy Hamilton, Maria Piacentini

    This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer…

    Hardback – 2017-11-14 
    Routledge
    Key Issues in Marketing Management

  • Responsible Citizens and Sustainable Consumer Behavior

    By Pietro Lanzini

    There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible…

    Hardback – 2017-10-24 
    Routledge
    Routledge-SCORAI Studies in Sustainable Consumption

  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    By Gordon Foxall

    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer…

    Paperback – 2017-10-09 
    Routledge

3Series in Consumer Behaviour

Product Search