Consumer Behaviour Products

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Hardback – 2015-11-08 
    Routledge
    Routledge Research in Cultural and Media Studies

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Hardback – 2015-11-03 
    Routledge
    Routledge Interpretive Marketing Research

  • Consumers in Context

    The BPM Research Program

    By Gordon Foxall

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.…

    Hardback – 2015-10-29 
    Routledge
    Routledge Revivals

  • Consumer Psychology in a Social Media World

    Edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, Richard F. Yalch

    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of…

    Paperback – 2015-10-05 
    Routledge

  • Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the…

    Paperback – 2015-09-29 
    Routledge

  • The New Consumer Psychology

    Scanning buying behavior with MRI of the mind

    By Sang Min (Leo) Whang

    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined…

    Paperback – 2015-09-27 
    Routledge

  • The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon R. Foxall

    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the…

    Hardback – 2015-09-10 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,…

    Hardback – 2015-09-06 
    Psychology Press

  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Hardback – 2015-08-26 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Consumer Vulnerability

    Conditions, contexts and characteristics

    Edited by Kathy Hamilton, Susan Dunnett, Maria Piacentini

    Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice…

    Hardback – 2015-08-20 
    Routledge
    Routledge Studies in Critical Marketing

  • Conversations on Consumption

    Edited by Jonathan E. Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on…

    Paperback – 2015-08-13 
    Routledge

  • Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption…

    Paperback – 2015-08-13 
    Routledge
    Key Issues in Marketing Management

2Series in Consumer Behaviour

Product Search