Consumer Behaviour Products

  • Routledge Handbook of Food Waste

    1st Edition

    Edited by Christian Reynolds, Tammara Soma, Charlotte Spring, Jordon Lazell

    This comprehensive Handbook represents a definitive state of the current art and science of food waste from multiple perspectives. The issue of food waste has emerged in recent years as a major global problem. Recent research has enabled greater understanding and measurement of loss and waste…

    Hardback – 2020-01-31 
    Routledge

  • Consumer Culture, Identity and Well-Being

    The Search for the 'Good Life' and the 'Body Perfect', 2nd Edition

    By Helga Dittmar

    Hardback – 2019-12-30 
    Routledge
    European Monographs in Social Psychology

  • Qualitative Research in Marketing and Management

    Doing Interpretive Research Projects, 2nd Edition

    By Chris Hackley

    This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis,…

    Paperback – 2019-12-20 
    Routledge

  • Museum Marketization

    Cultural Institutions in the Neoliberal Era, 1st Edition

    Edited by Karin M Ekström

    This wide-ranging book explores the impact of marketisation on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…

    Paperback – 2019-12-20 
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Contemporary Issues in Branding

    1st Edition

    Edited by Pantea Foroudi, Maria Palazzo

    This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present…

    Paperback – 2019-12-18 
    Routledge

  • Becoming a Consumer Psychologist

    1st Edition

    By Ashwani Monga, Rajesh Bagchi

    Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the…

    Paperback – 2019-12-06 
    Routledge

  • Sustainable Marketing Planning

    1st Edition

    By Neil Richardson

    There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly…

    Paperback – 2019-11-08 
    Routledge

  • International Luxury Brand Strategy

    1st Edition

    Edited by Pierre Xiao Lu

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and…

    Paperback – 2019-10-31 
    Routledge

  • Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    Paperback – 2019-10-07
    Routledge

  • The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    Paperback – 2019-09-25
    Routledge

  • Bridging Boundaries in Consumption, Markets and Culture

    1st Edition

    Edited by Karen V. Fernandez, Bernardo Figueiredo

    This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging…

    Hardback – 2019-09-10
    Routledge

  • Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-08-28
    Routledge

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