Consumer Behaviour Products

  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    By Gordon Foxall

    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer…

    Paperback – 2017-10-09 
    Routledge

  • The Dark Side of Social Media

    A Consumer Psychology Perspective

    Edited by Angeline Close Scheinbaum

    The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars…

    Paperback – 2017-09-27 
    Routledge

  • The Routledge Companion to Consumer Behavior

    Edited by Michael R. Solomon, Tina M. Lowrey

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom…

    Hardback – 2017-09-25 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Marketing the Third Reich

    Persuasion, Packaging and Propaganda

    By Nicholas O'Shaughnessy

    In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing…

    Paperback – 2017-09-25 
    Routledge
    Routledge Studies in Fascism and the Far Right

  • Transforming Organizations for the Subscription Economy

    Starting from Scratch

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    Paperback – 2017-09-19 
    Routledge

  • Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    By Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis

    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: *…

    Paperback – 2017-07-25 
    Routledge

  • Contemporary Issues in Social Media Marketing

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-24 
    Routledge

  • Organizations and the Bioeconomy

    The Management and Commodification of the Life Sciences

    By Alexander Styhre

    The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years. In a society with such longevity and affluence,…

    Paperback – 2017-06-30 
    Routledge
    Routledge Studies in Management, Organizations and Society

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-06-30 
    Routledge
    Marketing and Consumer Psychology Series

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum

    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices…

    Hardback – 2017-06-15
    Routledge
    Routledge Interpretive Marketing Research

  • Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-05
    Routledge
    Routledge Studies in Marketing

  • Commemorative Events

    Memory, Identities, Conflict

    By Warwick Frost, Jennifer Laing

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however…

    Paperback – 2017-05-25
    Routledge
    Routledge Advances in Event Research Series

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