Consumer Behaviour Products

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-27 
    Routledge

  • Leadership and Cultural Change

    Managing Future Well-Being

    Edited by Ramona Houmanfar, Mark Mattaini

    Contemporary confluences of leadership decision-making and citizenship behavior often unintentionally contribute to the depletion of the world’s resources – escalating health, education, and social crises, as well as community, societal, and cultural struggles – to adapt to emerging global shifts.…

    Hardback – 2017-11-27 
    Routledge

  • Big Food

    Critical perspectives on the global growth of the food and beverage industry

    Edited by Simon N. Williams, Marion Nestle

    Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise…

    Paperback – 2017-11-15 
    Routledge

  • Canonical Authors in Consumption Theory

    Edited by Soren Askegaard, Benoit Heilbrunn

    Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by the world's most prominent thought leaders.…

    Hardback – 2017-11-07 
    Routledge

  • Responsible Citizens and Sustainable Consumer Behavior

    By Pietro Lanzini

    There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible…

    Hardback – 2017-10-30 
    Routledge
    Routledge-SCORAI Studies in Sustainable Consumption

  • A History of American Consumption

    Threads of Meaning, Gender, and Resistance

    By Terrence H. Witkowski

    The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in…

    Hardback – 2017-10-19 
    Routledge
    Routledge Studies in the History of Marketing

  • Consumer Vulnerability

    Edited by Susan Dunnett, Kathy Hamilton, Maria Piacentini

    This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer…

    Hardback – 2017-10-10 
    Routledge
    Key Issues in Marketing Management

  • Context and Cognition in Consumer Psychology

    How Perception and Emotion Guide Action

    By Gordon Foxall

    Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers’ actions and their interaction with the desires and beliefs in terms of which consumer…

    Paperback – 2017-10-09 
    Routledge

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-09-30 
    Routledge

  • The Routledge Companion to Consumer Behavior

    Edited by Michael R. Solomon, Tina M. Lowrey

    The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom…

    Hardback – 2017-09-25 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • The Dark Side of Social Media

    A Consumer Psychology Perspective

    Edited by Angeline Close Scheinbaum

    The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars…

    Paperback – 2017-09-18 
    Routledge

  • Marketing the Third Reich

    Persuasion, Packaging and Propaganda

    By Nicholas O'Shaughnessy

    In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how…

    Paperback – 2017-09-18 
    Routledge
    Routledge Studies in Fascism and the Far Right

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