Consumer Behaviour Products

  • Challenging Consumption

    Pathways to a more Sustainable Future

    Edited by Anna R. Davies, Frances Fahy, Henrike Rau

    Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and…

    Paperback – 2016-01-06 
    Routledge Studies in Sustainability

  • Devising Consumption

    Cultural Economies of Insurance, Credit and Spending

    By Liz Mcfall

    The book explores the vital role played by the financial service industries in enabling the poor to consume over the last hundred and fifty years. Spending requires means, but these industries offered something else as well – they offered practical marketing devices that captured, captivated and…

    Paperback – 2016-01-02 

  • Customer Engagement

    Contemporary issues and challenges

    Edited by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer…

    Hardback – 2015-12-18 

  • Death in a Consumer Culture

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    Hardback – 2015-12-16 
    Routledge Interpretive Marketing Research

  • The Foundations of Marketing Practice

    A history of book marketing in Germany

    By Ronald A. Fullerton

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This…

    Hardback – 2015-12-16 
    Routledge Studies in the History of Marketing

  • Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Hardback – 2015-12-11 
    Routledge International Handbooks

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-09 

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-08 
    Psychology Press

  • Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of…

    Paperback – 2015-12-04 

  • Environmental Advertising in China and the USA

    Structures of desire

    By Xinghua Li

    Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods…

    Hardback – 2015-11-30 
    Routledge Studies in Environmental Communication and Media

  • Essentials of Consumer Behavior

    By Debra L. Stephens

    The Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, this book also includes unique material on vulnerable consumers and ethics not found in other books. Balancing a strong academic foundation…

    Paperback – 2015-11-30 

  • Retail and the Artifice of Social Change

    By Steven Miles

    In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience.…

    Hardback – 2015-11-18 
    Routledge Advances in Sociology

2Series in Consumer Behaviour

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