Consumer Behaviour Products

  • Contemporary Issues in Marketing and Consumer Behaviour

    2nd Edition

    By Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis

    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. New to this edition include: * the…

    Paperback – 2017-07-25 
    Routledge

  • Contemporary Issues in Social Media Marketing

    An International Perspective

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-10 
    Routledge

  • Gender, Culture, and Consumer Behavior

    Edited by Cele C. Otnes, Linda Tuncay Zayer

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications…

    Paperback – 2017-06-30 
    Routledge

  • Organizations and the Bioeconomy

    The Management and Commodification of the Life Sciences

    By Alexander Styhre

    The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years. In a society with such longevity and affluence,…

    Paperback – 2017-06-30 
    Routledge
    Routledge Studies in Management, Organizations and Society

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-06-30 
    Routledge
    Marketing and Consumer Psychology Series

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Niklas Sörum, Magdelena Petersson McIntyre

    Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are…

    Hardback – 2017-06-15 
    Routledge
    Routledge Interpretive Marketing Research

  • Commemorative Events

    Memory, Identities, Conflict

    By Warwick Frost, Jennifer Laing

    Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however…

    Paperback – 2017-06-10 
    Routledge
    Routledge Advances in Event Research Series

  • Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial…

    Paperback – 2017-06-10 
    Routledge
    Advances in Tourism

  • Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-07 
    Routledge
    Routledge Studies in Marketing

  • Qualitative Research Methods in Consumer Psychology

    Ethnography and Culture

    Edited by Paul Hackett

    While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings,…

    Paperback – 2017-05-18
    Psychology Press

  • Consumers in Context

    The BPM Research Program

    By Gordon Foxall

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice.…

    Paperback – 2017-04-30
    Routledge
    Routledge Revivals

  • Platform Strategy

    How to Unlock the Power of Communities and Networks to Grow Your Business

    By Laure Claire Reillier, Benoit Reillier

    During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform…

    Hardback – 2017-04-10
    Routledge

3Series in Consumer Behaviour

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