Consumer Behaviour Products

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2018-11-30 
    Routledge
    Routledge Interpretive Marketing Research

  • A Trip Around the Sun

    By Christine Removille, Elizabeth Marks

    Hardback – 2018-11-30 
    Routledge

  • Generation Z

    A Century in the Making

    By Corey Seemiller, Meghan Grace

    No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in…

    Hardback – 2018-10-26 
    Routledge

  • Experiential Marketing

    Consumer Behaviour, Customer Experience and the 7Es

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future…

    Paperback – 2018-10-18 
    Routledge

  • Qualitative Marketing Research

    Understanding Consumer Behaviour

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-08 
    Routledge

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2018-09-20 
    Routledge

  • Gifts, Romance, and Consumer Culture

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-10 
    Routledge
    Routledge Interpretive Marketing Research

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-08-13 
    Routledge

  • The Organization of Craft Work

    Identities, Meanings, and Materiality

    Edited by Emma Bell, Gianluigi Mangia, Scott Taylor, Maria Laura Toraldo

    This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of…

    Hardback – 2018-08-10 
    Routledge
    Routledge Studies in Management, Organizations and Society

  • The Psychology of Consumer Profiling in a Digital Age

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Paperback – 2018-08-08 
    Routledge
    Routledge Studies in Marketing

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2018-08-07 
    Routledge
    Routledge Interpretive Marketing Research

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective

    By Tony Wilson

    Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on…

    Hardback – 2018-07-24 
    Routledge
    Routledge Interpretive Marketing Research

3Series in Consumer Behaviour

Product Search