Consumer Behaviour Products

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective

    By Tony Wilson

    List of Tables and Figures Foreword Preface Introduction: Understanding-in-Practices - Projection and Production of Participatory Meaning. 1. The Practices Perspective as Hermeneutic: Heidegger, Gadamer, Ricoeur. 2. Hermeneutics Revisited in Practices Theory: Reckwitz, Schatzki and Taylor. 3.…

    Hardback – 2018-07-01 
    Routledge
    Routledge Interpretive Marketing Research

  • Consumer Social Values

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from…

    Paperback – 2018-07-01 
    Routledge
    Marketing and Consumer Psychology Series

  • Rewriting the Marketing and Communications Rulebook

    Accumulated Wisdom from the World's Top Professors

    Edited by Ronald Paul Hill, Catherine Mary Lamberton

    Sea-changes in society, technology, consumer expectations and our understanding of behavioural economics have caused us to rethink our understanding of the scope of knowledge and ideas that is required to be a successful marketer. As a starting point for rewriting the marketing and communications…

    Paperback – 2018-06-30 
    Routledge

  • How to Win When You Are Not Winning

    The Role of CRM and Business Intelligence in the Sports Industry

    By Fiona Green

    The use of CRM (Customer Relationship Management) and BI (Business Intelligence) have become significantly integral to the way of doing business in the professional sports industry. With the natural loyalty, passion and excitement the industry creates, we can emulate the approach used by brands…

    Hardback – 2018-06-30 
    Routledge

  • Promotional Marketing

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, on-line and…

    Paperback – 2018-05-30 
    Routledge

  • Brand Love is not Enough

    A theory of Consumer Brand Relationships in practice

    By Max Blackston

    How would you feel about a bank that handles all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-04-03 
    Routledge

  • The Psychology of Philanthropy

    The science behind giving

    By Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world… so why isn’t it more common? This text examines a…

    Paperback – 2018-03-15 
    Routledge

  • The Psychology of Fashion

    By Carolyn Mair

    The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing.…

    Paperback – 2018-03-15 
    Routledge
    The Psychology of Everything

  • Taste, Consumption and Markets

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-03-01 
    Routledge
    Routledge Interpretive Marketing Research

  • Media Consumption in Malaysia

    A Hermeneutics of Human Behaviour

    By Tony Wilson

    How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian…

    Paperback – 2018-02-21 
    Routledge
    Routledge Contemporary Southeast Asia Series

  • The Influence of Values on Consumer Behaviour

    The value compass

    By Erik Kostelijk

    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in…

    Paperback – 2018-02-16 
    Routledge

  • Celebrity Fans and Their Consumer Behaviour

    Autoethnographic Insights into the Life of a Fan

    By Markus Wohlfeil

    Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday…

    Hardback – 2018-02-07 
    Routledge
    Routledge Interpretive Marketing Research

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