Consumer Behaviour Products

  • Consumer Culture, Identity and Well-Being

    The Search for the 'Good Life' and the 'Body Perfect', 2nd Edition

    By Helga Dittmar

    Hardback – 2019-05-19 
    Routledge
    European Monographs in Social Psychology

  • Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide for readers without a technical background, explaining with unrivalled clarity what CRM is, its uses, benefits and implementations. It outlines how CRM can enhance customisation and understanding to create and…

    Paperback – 2019-05-01 
    Routledge

  • Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-04-30 
    Routledge India

  • International Luxury Brand Strategy

    1st Edition

    Edited by Pierre Xiao Lu

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and…

    Paperback – 2019-04-22 
    Routledge

  • Handbook of Research Methods in Consumer Psychology

    1st Edition

    Edited by Frank R. Kardes, Paul P. Herr, Norbert Schwarz

    What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilise these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer…

    Paperback – 2019-04-10 
    Routledge

  • Consumers, Meat and Animal Products

    Policies, Regulations and Marketing, 1st Edition

    By Terence J. Centner

    This book addresses the production practices being employed in the production of food animals and animal products, that enable marketers to sell a variety of products to meet consumer demand. Food animal production practices have come under increased scrutiny by consumers who object to inputs and…

    Hardback – 2019-04-08 
    Routledge
    Earthscan Food and Agriculture

  • Country of Origin Effect

    Looking Back and Moving Forward, 1st Edition

    Edited by Isaac Cheah, Ian Phau, Gaetano Aiello

    This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for…

    Hardback – 2019-03-29 
    Routledge

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors and judgments and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-03-15 
    Routledge
    Marketing and Consumer Psychology Series

  • City Branding and Promotion

    The Strategic Approach, 1st Edition

    By Waldemar Cudny

    This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city…

    Hardback – 2019-02-15 
    Routledge
    Routledge Studies in Urbanism and the City

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es, 1st Edition

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our…

    Paperback – 2019-01-22 
    Routledge

  • Marketing and Mobile Financial Services

    A Global Perspective on Digital Banking Consumer Behaviour, 1st Edition

    Edited by Aijaz A. Shaikh, Heikki Karjaluoto

    Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and…

    Hardback – 2019-01-17 
    Routledge
    Routledge Studies in Marketing

3Series in Consumer Behaviour

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