International Marketing Products

  • Ethical Issues in International Marketing

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2018-04-30 
    Routledge

  • Marketing Management in Africa

    By George Tesar

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.…

    Paperback – 2018-04-18 
    Routledge

  • Strategic Stakeholder Engagement

    By Chris Anastasi

    New Government policy and regulation affect the environments in which organisations operate, bringing both risks that need to be mitigated and potential opportunities to exploit. A key question is whether organisations are engaging with decision-makers and other key actors as effectively as they…

    Hardback – 2018-02-28 
    Routledge

  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-02-27 
    Routledge
    Media Practice

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-18 
    Routledge

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2017-12-15 
    Routledge

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-12-05 
    Routledge

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as…

    Hardback – 2017-11-30 
    Routledge
    Routledge Studies in Critical Marketing

  • International Marketing

    Strategy development and implementation

    By Carl Arthur Solberg

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all…

    Paperback – 2017-11-30 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-24
    Routledge

  • Management Research

    European Perspectives

    Edited by Sabina Siebert

    Management Research: European Perspectives brings together experts in the field to take stock of European management research and reflect on its distinctiveness. Building on a successful series of papers published in the European Management Journal, this book contains international contributions…

    Hardback – 2017-10-06
    Routledge
    Routledge Studies in International Business and the World Economy

  • Business to Business Marketing Management

    A Global Perspective, 3rd Edition

    By Alan Zimmerman, Jim Blythe

    Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products…

    Paperback – 2017-09-25
    Routledge

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