International Marketing Products

  • Political Marketing

    Principles and Applications, 3rd Edition

    By Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte

    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages…

    Paperback – 2019-05-27 
    Routledge

  • Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-04-30 
    Routledge India

  • International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richelieu

    How is sport marketing being transformed by new media and technology, by globalisation and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of…

    Hardback – 2019-04-24 
    Routledge
    Routledge Research in Sport Business and Management

  • International Luxury Brand Strategy

    1st Edition

    Edited by Pierre Xiao Lu

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and…

    Paperback – 2019-04-22 
    Routledge

  • Applied Strategic Marketing

    A Step-by-Step Approach, 1st Edition

    By Karel Jan Alsem

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step-by-step through the strategic marketing process. Beginning with identifying the value…

    Paperback – 2019-03-13 
    Routledge

  • Ethical Issues in International Marketing

    1st Edition

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2019-01-10
    Routledge

  • Relationship Marketing in the Digital Age

    1st Edition

    By Robert W. Palmatier, Lena Steinhoff

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business…

    Hardback – 2019-01-02
    Routledge
    Routledge Studies in Marketing

  • Ethnic Marketing

    Theory, Practice and Entrepreneurship, 1st Edition

    By Guilherme D. Pires, John Stanton

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-12-13
    Routledge
    Routledge Studies in Marketing

  • The Political Economy of City Branding

    1st Edition

    By Ari-Veikko Anttiroiko

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric…

    Paperback – 2018-10-26
    Routledge

  • Marketing Performativity

    Theories, practices and devices, 1st Edition

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Paperback – 2018-10-18
    Routledge
    Key Issues in Marketing Management

  • Contemporary Sport Marketing

    Global perspectives, 1st Edition

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Paperback – 2018-09-27
    Routledge
    World Association for Sport Management Series

  • The Routledge Companion to Arts Marketing

    1st Edition

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-08-23
    Routledge

2Series in International Marketing

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