International Marketing Products

  • International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richlieu

    The sport industry today is experiencing profound transformation, driven by developments in media and technology, globalisation and the opening of new markets and sources of revenue. This book examines key trends in contemporary sport marketing that are emerging in response to these transformations…

    Hardback – 2019-03-15 
    Routledge

  • Applied Strategic Marketing

    A Step-by-Step Approach, 1st Edition

    By Karel Jan Alsem

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step-by-step through the strategic marketing process. Beginning with identifying the value…

    Paperback – 2019-03-13 
    Routledge

  • Ethnic Marketing

    Theory, Practice and Entrepreneurship, 1st Edition

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2019-01-10 
    Routledge
    Routledge Studies in Marketing

  • Relationship Marketing in the Digital Age

    1st Edition

    By Robert Palmatier, Lena Steinhoff

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business…

    Hardback – 2019-01-07 
    Routledge
    Routledge Studies in Marketing

  • Marketing Performativity

    Theories, practices and devices, 1st Edition

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Paperback – 2019-01-04 
    Routledge
    Key Issues in Marketing Management

  • Ethical Issues in International Marketing

    1st Edition

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2018-11-30 
    Routledge

  • The Political Economy of City Branding

    1st Edition

    By Ari-Veikko Anttiroiko

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric…

    Paperback – 2018-11-22 
    Routledge

  • Contemporary Sport Marketing

    Global perspectives, 1st Edition

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Paperback – 2018-10-10
    Routledge
    World Association for Sport Management Series

  • The Routledge Companion to Arts Marketing

    1st Edition

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-08-23
    Routledge

  • Winning With Data

    CRM and Analytics for the Business of Sports, 1st Edition

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-07-27
    Routledge

  • Marketing and Globalization

    1st Edition

    By Aurélia Durand

    This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book…

    Paperback – 2018-07-19
    Routledge

  • Marketing Management in Africa

    1st Edition

    Edited by George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.…

    Paperback – 2018-04-20
    Routledge

2Series in International Marketing

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