International Marketing Products

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge
    Routledge Studies in Marketing

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-08-13 
    Routledge

  • History of Marketing in India

    By Rohit Varman, Hari Sreekumar

    The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and…

    Hardback – 2018-08-01 
    Routledge
    Routledge Studies in the History of Marketing

  • Marketing and Globalization

    By Aurélia Durand

    This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book…

    Paperback – 2018-06-25 
    Routledge

  • Ethical Issues in International Marketing

    By Erdener Kaynak, Nedjet Delener

    Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases…

    Paperback – 2018-04-30 
    Routledge

  • Marketing Management in Africa

    Edited by George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.…

    Paperback – 2018-04-20
    Routledge

  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06
    Routledge
    Media Practice

  • Strategic Stakeholder Engagement

    By Chris Anastasi

    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

    Hardback – 2018-03-06
    Routledge

  • Psychological Foundations of Marketing

    The Keys to Consumer Behavior, 2nd Edition

    By Allan J Kimmel

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and…

    Paperback – 2018-01-12
    Routledge

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2018-01-03
    Routledge

  • International Marketing

    Strategy development and implementation

    By Carl Arthur Solberg

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all…

    Paperback – 2017-12-04
    Routledge

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-12-01
    Routledge

2Series in International Marketing

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