International Marketing Products

  • Global Marketing

    Contemporary Theory, Practice and Cases, 2nd Edition

    By Ilan Alon, Eugene D. Jaffe, Christiane Prange, Donata Vianelli

    Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond…

    Paperback – 2016-04-15 
    Routledge

  • Cool Nations

    Media and the Social Imaginary of the Branded Country

    By Katja Valaskivi

    Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some…

    Hardback – 2016-04-08 
    Routledge
    Routledge Advances in Sociology

  • Consumer Culture, Branding and Identity in the New Russia

    From Five-year Plan to 4x4

    By Graham H.J. Roberts

    As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social…

    Hardback – 2016-03-30 
    Routledge
    Routledge Interpretive Marketing Research

  • Islam, Marketing and Consumption

    Critical Perspectives on the Intersections

    Edited by Aliakbar Jafari, Özlem Sandikci

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted…

    Hardback – 2016-01-21
    Routledge
    Routledge Studies in Critical Marketing

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-21
    Routledge

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Hardback – 2015-11-17
    Routledge
    Routledge Research in Cultural and Media Studies

  • Marketing Management in Asia

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’…

    Paperback – 2015-09-03
    Routledge
    Routledge Studies in International Business and the World Economy

  • Global Marketing

    4th Edition

    By Kate Gillespie, H. David Hennessey

    This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global…

    Hardback – 2015-07-28
    Routledge

  • Twenty20 and the Future of Cricket

    Edited by Chris Rumford

    Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a…

    Paperback – 2015-07-23
    Routledge
    Sport in the Global Society – Contemporary Perspectives

  • The Routledge Companion to Ethnic Marketing

    Edited by Ahmad Jamal, Lisa Peñaloza, Michel Laroche

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful…

    Hardback – 2015-06-24
    Routledge
    Routledge Companions in Business, Management and Accounting

  • The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both…

    Paperback – 2015-04-07
    Routledge

  • Routledge Handbook of Political Marketing

    Edited by Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the…

    Paperback – 2015-03-13
    Routledge

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