Internet / Digital Marketing / e-Marketing Products

  • Marketing Interaction & Technology

    By Dirk vom Lehn

    Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the…

    Hardback – 2019-01-01 
    Routledge
    Routledge Studies in Marketing

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-19 
    Routledge Academic

  • M-Commerce

    Experiencing the Phygital Retail

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2018-11-15 
    Apple Academic Press

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2018-11-08 
    Routledge

  • Artificial Intelligence and Marketing

    By James Seligman

    The exponential growth of data has inspired companies to gather and process information using a systematic approach. Marketers now require a sound working knowledge of new technologies that can allow them to analyse large volumes of data and make decisions for competitive advantage. This book…

    Paperback – 2018-10-12 
    Routledge

  • Smart Computing Applications in Crowdfunding

    By Bo Xing, Tshilidzi Marwala

    This book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape (e.g., reward-, donation-, equity-, P2P-based) and the crowdfunding ecosystem (e.g., regulator, asker, backer, investor, and operator). The increased complexity of fundraising scenario, driven by the…

    Hardback – 2018-09-30 
    CRC Press

  • E-marketing

    8th Edition

    By Judy Strauss, Raymond D. Frost, Alexa Fox

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". This updated edition connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-09-26 
    Routledge

  • Digital Transformation and Marketing Management

    By James Seligman

    Digital Transformation and Marketing Management provides a comprehensive overview of the current theory and practice of marketing from a technology perspective, and its use and application in the context of organizations today. The book explores and delivers new thinking on marketing management…

    Paperback – 2018-09-25 
    Routledge
    Business and Digital Transformation

  • The Routledge Companion to Digital Consumption

    Edited by Russell W. Belk, Rosa Llamas

    The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,…

    Paperback – 2018-09-22 
    Routledge

  • The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-09-22 
    Routledge

  • Digital Marketing Fundamentals

    From Strategy to ROI

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the internet for market research, product development, branding, customer acquisition, customer loyalty and order processing. With contributions from a team of online marketing…

    Paperback – 2018-09-11 
    Routledge

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    Paperback – 2018-05-17
    Routledge

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