Internet / Digital Marketing / e-Marketing Products

  • Consumer Behaviour and Analytics

    Data Driven Decision Making, 1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-09-02 
    Routledge

  • Youth Drinking Cultures in a Digital World

    Alcohol, Social Media and Cultures of Intoxication, 1st Edition

    Edited by Antonia Lyons, Tim McCreanor, Ian Goodwin, Helen Moewaka Barnes

    Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and…

    Paperback – 2019-05-20 
    Routledge

  • Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    Paperback – 2019-05-13 
    Routledge

  • Social Media and Public Relations

    Fake Friends and Powerful Publics, 1st Edition

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare…

    Paperback – 2019-03-28
    Routledge

  • M-Commerce

    Experiencing the Phygital Retail, 1st Edition

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2019-02-26
    Apple Academic Press

  • Get Fit for Digital Business

    A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World., 1st Edition

    By Rob Laurens

    Is your organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get Fit for Digital Business will…

    Hardback – 2019-02-21
    Routledge

  • Digital Entrepreneurship

    1st Edition

    By Jonathan P. Allen

    Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning…

    Paperback – 2019-02-14
    Routledge

  • Marketing and Mobile Financial Services

    A Global Perspective on Digital Banking Consumer Behaviour, 1st Edition

    Edited by Aijaz A. Shaikh, Heikki Karjaluoto

    Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and…

    Hardback – 2019-01-15
    Routledge
    Routledge Studies in Marketing

  • GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online…

    Hardback – 2019-01-11
    Routledge

  • Smart Computing Applications in Crowdfunding

    1st Edition

    By Bo Xing, Tshilidzi Marwala

    The book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape, e.g., reward-, donation-, equity-, P2P-based and the crowdfunding ecosystem, e.g., regulator, asker, backer, investor, and operator. The increased complexity of fund raising scenario, driven by the…

    Hardback – 2018-12-18
    CRC Press

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their…

    Paperback – 2018-12-10
    Routledge

  • E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-10-18
    Routledge

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