Internet / Digital Marketing / e-Marketing Products

  • The Business of Data

    Opportunities and Challenges in a Data-Fuelled World, 1st Edition

    By Martin De Saulles

    Paperback – 2019-03-31 
    Routledge

  • Digital Entrepreneurship

    1st Edition

    By Jonathan P. Allen

    Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning…

    Paperback – 2019-03-11 
    Routledge

  • Get Fit for Digital Business

    A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World., 1st Edition

    By Rob Laurens

    Is your SME or mid-sized organisation in good shape for today’s digital world? Has it effectively changed the way it works to keep up with the new connected consumer? Or is it still stuck on the digital business basics, losing relevance and falling behind in the race for customers? Get fit for…

    Hardback – 2019-02-27 
    Routledge

  • M-Commerce

    Experiencing the Phygital Retail, 1st Edition

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2019-01-30 
    Apple Academic Press

  • Marketing and Mobile Financial Services

    A Global Perspective on Digital Banking Consumer Behaviour, 1st Edition

    Edited by Aijaz A. Shaikh, Heikki Karjaluoto

    Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and…

    Hardback – 2019-01-17 
    Routledge
    Routledge Studies in Marketing

  • GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    From May 2018, the new General Data Protection Regulations came into full force. Understanding and meeting the requirements has been a stuggle for many organisations; others risk a data breach after the deadline has passed. Written by two industry experts, this book will allow you to navigate the…

    Hardback – 2019-01-09 
    Routledge

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-29 
    Routledge

  • E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-10-18
    Routledge

  • Smart Computing Applications in Crowdfunding

    1st Edition

    By Bo Xing, Tshilidzi Marwala

    This book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape (e.g., reward-, donation-, equity-, P2P-based) and the crowdfunding ecosystem (e.g., regulator, asker, backer, investor, and operator). The increased complexity of fundraising scenario, driven by the…

    Hardback – 2018-09-30
    CRC Press

  • Digital Marketing Fundamentals

    From Strategy to ROI, 1st Edition

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    Paperback – 2018-09-19
    Routledge

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge

  • The Routledge Companion to Arts Marketing

    1st Edition

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-08-23
    Routledge

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