Internet / Digital Marketing / e-Marketing Products

  • M-Commerce

    Experiencing the Phygital Retail

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2018-10-01 
    Apple Academic Press

  • Smart Computing Applications in Crowdfunding

    By Bo Xing, Tshilidzi Marwala

    This book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape (e.g., reward-, donation-, equity-, P2P-based) and the crowdfunding ecosystem (e.g., regulator, asker, backer, investor, and operator). The increased complexity of fundraising scenario, driven by the…

    Hardback – 2018-09-30 
    CRC Press

  • E-marketing

    8th Edition

    By Judy Strauss, Raymond D. Frost, Alexa Fox

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies…

    Paperback – 2018-09-24 
    Routledge

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Hardback – 2018-09-19 
    Routledge

  • Artificial Intelligence and Marketing

    By James Seligman

    The exponential growth of data has inspired companies to gather and process information using a systematic approach. Marketers now require a sound working knowledge of new technologies that can allow them to analyse large volumes of data and make decisions for competitive advantage. This book…

    Hardback – 2018-08-02 
    Routledge

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Social Media, Political Marketing and the 2016 U.S. Election

    Edited by Christine B. Williams, Bruce I. Newman

    Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case…

    Hardback – 2018-05-01
    Routledge

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    By Sam Knowles

    As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are…

    Paperback – 2018-03-26
    Routledge

  • Digital Marketing

    A Practical Approach, 3rd Edition

    By Alan Charlesworth

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online…

    Paperback – 2018-02-06
    Routledge

  • The Journey to a Personal Brand

    By Douglas Commaille

    Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader’s life –…

    Hardback – 2017-12-18
    Routledge

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