Internet / Digital Marketing / e-Marketing Products

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2019-01-31 
    Routledge

  • GDPR

    How To Achieve and Maintain Compliance

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    From May 2018, the new General Data Protection Regulations came into full force. Understanding and meeting the requirements has been a stuggle for many organisations; others risk a data breach after the deadline has passed. Written by two industry experts, this book will allow you to navigate the…

    Hardback – 2019-01-04 
    Routledge

  • M-Commerce

    Experiencing the Phygital Retail

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2018-11-15 
    Apple Academic Press

  • E-marketing

    8th Edition

    By Raymond D. Frost, Alexa Fox, Judy Strauss

    E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer". The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and…

    Paperback – 2018-10-08 
    Routledge

  • Smart Computing Applications in Crowdfunding

    By Bo Xing, Tshilidzi Marwala

    This book focuses on smart computing for crowdfunding usage, looking at the crowdfunding landscape (e.g., reward-, donation-, equity-, P2P-based) and the crowdfunding ecosystem (e.g., regulator, asker, backer, investor, and operator). The increased complexity of fundraising scenario, driven by the…

    Hardback – 2018-09-30 
    CRC Press

  • Digital Marketing Fundamentals

    From Strategy to ROI

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    Paperback – 2018-09-19
    Routledge

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge Academic

  • The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-08-23
    Routledge

  • The Routledge Companion to Digital Consumption

    Edited by Russell W. Belk, Rosa Llamas

    The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,…

    Paperback – 2018-08-14
    Routledge

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

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