Marketing Communications Products

  • Brazilian Mobilities

    1st Edition

    Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    Hardback – 2020-03-30 
    Routledge
    Changing Mobilities

  • Public Relations, Branding and Authenticity

    Brand Communications in the Digital Age, 1st Edition

    By Sian Rees

    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge…

    Hardback – 2020-03-10 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Brand Positioning

    Connecting Marketing Strategy and Communications, 1st Edition

    By Erik Kostelijk, Karel Jan Alsem

    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective…

    Paperback – 2020-02-18 
    Routledge

  • Strategic Communication for Startups and Entrepreneurs in China

    1st Edition

    By Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen

    This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research…

    Hardback – 2020-01-10 
    Routledge
    Routledge Insights in Public Relations Research

  • Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-11-25 
    Routledge

  • Sustainable Marketing Planning

    1st Edition

    By Neil Richardson

    There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly…

    Paperback – 2019-11-08 
    Routledge

  • The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-28 
    Routledge

  • Crisis Communication

    Managing Stakeholder Relationships, 1st Edition

    By Audra Diers-Lawson

    Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities…

    Paperback – 2019-10-16
    Routledge

  • Content Strategy in Technical Communication

    1st Edition

    Edited by Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz

    Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.  Emerging technologies such as content management systems, social media…

    Paperback – 2019-09-30
    Routledge
    ATTW Series in Technical and Professional Communication

  • Macro-Social Marketing Insights

    Systems Thinking for Wicked Problems, 1st Edition

    Edited by Ann-Marie Kennedy

    Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to…

    Hardback – 2019-07-18
    Routledge
    Routledge Interpretive Marketing Research

  • The Streaming Media Guide

    How to Successfully Integrate Streaming Media Into Your Communications Strategy, 1st Edition

    By Michael D'Oliveiro

    Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our…

    Hardback – 2019-06-12
    Routledge

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-05-09
    Routledge
    Marketing and Consumer Psychology Series

Product Search