Marketing Communications Products

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2018-11-30 
    Routledge
    Routledge Interpretive Marketing Research

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-19 
    Routledge Academic

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-11-05 
    Routledge

  • Experiential Marketing

    Consumer Behavior, Customer Experience and the 7Es

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future…

    Paperback – 2018-10-18 
    Routledge

  • Public Relations Planning

    A strategic approach

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-11 
    Routledge

  • The Routledge Companion to Nonprofit Marketing

    Edited by Adrian Sargeant, Walter Wymer Jr

    This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive…

    Paperback – 2018-09-22 
    Routledge

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge
    Routledge Studies in Marketing

  • The Handbook of Communication Training

    A Best Practices Framework for Assessing and Developing Competence

    Edited by Jd Wallace, Dennis Becker

    Communication remains a significant topic for job acquisition, development, and advancement. As such, there are no shortage of classes, seminars and books written on the subject. However, there are few designed for the corporate consultant that are not aligned with some proprietary system,…

    Hardback – 2018-08-16 
    Routledge

  • The Psychology of Consumer Profiling in a Digital Age

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Paperback – 2018-08-08 
    Routledge
    Routledge Studies in Marketing

  • Strategic Marketing

    Concepts and Cases

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-04
    Routledge

  • Communicating Causes

    Strategic public relations for the non-profit sector

    Edited by Nicky Garsten, Ian Bruce

    Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms…

    Paperback – 2018-06-11
    Routledge

  • All In

    The Future of Business Leadership

    By David Grayson, Chris Coulter, Mark Lee

    Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research…

    Paperback – 2018-06-07
    Routledge

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