Marketing Communications Products

  • Consumer Social Values

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from…

    Paperback – 2017-05-15 
    Routledge
    Marketing and Consumer Psychology Series

  • Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    Paperback – 2017-04-06 
    Routledge

  • Foundations of Corporate Heritage

    Edited by John M. T. Balmer

    Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of…

    Hardback – 2017-03-21 
    Routledge

  • Marketing in the Boardroom

    Winning the Hearts and Minds of the Board

    By Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.  Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the…

    Paperback – 2017-03-21 
    Routledge

  • Making a Difference in Marketing

    The Foundation of Competitive Advantage

    By Jonathan Cahill

    Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from £0.15 a kilo to £1.00. As with many other disciplines which have great value, this…

    Hardback – 2017-03-14 
    Routledge

  • Communicating Projects

    An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication

    By Ann Pilkington

    Paperback – 2017-02-24 
    Routledge

  • The Internet of Things and Business

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-16
    Routledge
    Routledge Focus on Business and Management

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Frameworks for Market Strategy

    European Edition

    By Noel Capon, Frank Go

    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To…

    Paperback – 2016-12-13
    Routledge

  • Ethnic Marketing

    By Guilherme Pires

    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of…

    Paperback – 2016-12-12
    Routledge

  • Interactive Business Communities

    Accelerating Corporate Innovation through Boundary Networks

    By Mitsuru Kodama

    Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can…

    Paperback – 2016-11-15
    Routledge

  • Blogging and Other Social Media

    Exploiting the Technology and Protecting the Enterprise

    By Alex Newson, Justin Patten

    Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization…

    Paperback – 2016-11-11
    Routledge

Product Search