Marketing Communications Products

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for high technology companies to tackle contemporary demanding market challenges, they frequently deploy time reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of…

    Hardback – 2018-05-09 
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory

    By Christopher Miles

    Marketing, Rhetoric and Control examines the tensions between the science and the magical in marketing. Through analysis of the rhetorical and narrative strategies embedded in practitioner and academic discourse, it investigates the shifting manner in which marketing has dealt with issues of…

    Hardback – 2018-04-30 
    Routledge
    Routledge Studies in Marketing

  • Communicating Causes

    Strategic public relations for the non-profit sector

    Edited by Nicky Garsten, Ian Bruce

    Non-profit organizations (NPOs) across the world are facing approbation as well as criticisms. Trust in NPOs needs to grow for NPOs to operate effectively to support causes; but how? The editors of this book have persuaded PR experts from the UK and around the world, and from a variety of PR…

    Paperback – 2018-04-30 
    Routledge

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what goes into the planning and implementation of an effective IMC program.  Throughout, attention is paid to balancing theory with practical…

    Paperback – 2018-04-27 
    Routledge

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    By Sam Knowles

    As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are…

    Paperback – 2018-04-13 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-03-31 
    Routledge

  • Brand Love is not Enough

    By Max Blackston

    How would you feel about a bank that handles all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-28 
    Routledge

  • Strategic Communication

    An Introduction

    By Jesper Falkheimer, Mats Heide

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational…

    Paperback – 2018-03-19 
    Routledge

  • Social Media, Political Marketing and the 2016 U.S. Election

    Edited by Christine B. Williams, Bruce I. Newman

    Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case…

    Hardback – 2018-03-15 
    Routledge

  • Strategic Stakeholder Engagement

    By Chris Anastasi

    New Government policy and regulation affect the environments in which organisations operate, bringing both risks that need to be mitigated and potential opportunities to exploit. A key question is whether organisations are engaging with decision-makers and other key actors as effectively as they…

    Hardback – 2018-02-28 
    Routledge

  • Digital Marketing

    A Practical Approach, 3rd Edition

    By Alan Charlesworth

    As the subject of digital marketing has evolved in recent years, so too has the structure of the third edition of this book. Gone is content that informed previous students of the background of the Internet and its development – information that contemporary readers are already aware of. Although…

    Hardback – 2018-02-16 
    Routledge

  • Brand Transformation

    Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

    By Keith Glanfield

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to change as you go, making simple branding changes that deliver a commercial difference. This radical new…

    Paperback – 2018-02-16 
    Routledge

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