Marketing Communications Products

  • The Internet of Things and Business

    By Martin De Saulles

    The rapidly developing Internet of Things (IoT) has the potential to radically change the way we live and work. The smart phones, watches and fitness trackers we carry with us, and the connected devices in our homes, are producing unprecedented volumes of data. This data is invaluable for the…

    Hardback – 2016-12-01 
    Routledge
    Routledge Focus on Business and Management

  • Social and Environmental Issues in Advertising

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Hardback – 2016-11-07 
    Routledge

  • Frameworks for Market Strategy

    By Noel Capon, Frank Go

    Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a…

    Paperback – 2016-10-11 
    Routledge

  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Paperback – 2016-09-21 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Reinventing Communication

    How to Design, Lead and Manage High Performing Projects

    By Mark Phillips

    In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principles at work and introduces a…

    Paperback – 2016-08-31 
    Routledge

  • Game Theory in Management

    Modelling Business Decisions and their Consequences

    By Michael Hatfield

    Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and economic interaction…

    Paperback – 2016-08-31 
    Routledge

  • Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century

    Edited by John M.T. Balmer, Laura Illia, Almudena Gonzalez del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    Paperback – 2016-08-04
    Routledge
    Routledge Interpretive Marketing Research

  • The Promise of Social Marketing

    A Powerful Tool for Changing the World for Good

    By Chahid Fourali

    Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the…

    Hardback – 2016-07-26
    Routledge

  • Interpretation in Social Life, Social Science, and Marketing

    By John O'Shaughnessy

    'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of…

    Paperback – 2016-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Music, Movies, Meanings, and Markets

    Cinemajazzamatazz

    By Morris Holbrook

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between…

    Paperback – 2016-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Hardback – 2016-07-14
    Routledge Academic

  • The Psychology of Consumer Profiling in a Digital Age

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Hardback – 2016-05-16
    Routledge
    Routledge Studies in Marketing

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