Marketing Communications Products

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-11-05 
    Routledge

  • Public Relations Planning

    A strategic approach

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-11 
    Routledge

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge
    Routledge Studies in Marketing

  • The Handbook of Communication Training

    A Best Practices Framework for Assessing and Developing Competence

    Edited by Jd Wallace, Dennis Becker

    Communication remains a significant topic for job acquisition, development, and advancement. As such there are no shortage of classes, seminars and books written on the subject. However, there are few designed for the corporate consultant that are not aligned with some proprietary system,…

    Hardback – 2018-08-20 
    Routledge

  • The Psychology of Consumer Profiling in a Digital Age

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Paperback – 2018-08-08 
    Routledge
    Routledge Studies in Marketing

  • Strategic Marketing

    Concepts and Cases

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-17 
    Routledge

  • Communicating Causes

    Strategic public relations for the non-profit sector

    Edited by Nicky Garsten, Ian Bruce

    Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms…

    Paperback – 2018-06-11 
    Routledge

  • All In

    The Future of Business Leadership

    By David Grayson, Chris Coulter, Mark Lee

    Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research…

    Paperback – 2018-06-04 
    Routledge

  • Mapping Out Marketing

    Navigation Lessons from the Ivory Trenches

    Edited by Ronald Paul Hill, Catherine Mary Lamberton, Jennifer Swartz

    Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Social Media, Political Marketing and the 2016 U.S. Election

    Edited by Christine B. Williams, Bruce I. Newman

    Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case…

    Hardback – 2018-05-01
    Routledge

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with…

    Paperback – 2018-04-24
    Routledge

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