Marketing Communications Products

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors and judgments and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-03-15 
    Routledge
    Marketing and Consumer Psychology Series

  • Applied Strategic Marketing

    A Step-by-Step Approach, 1st Edition

    By Karel Jan Alsem

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step-by-step through the strategic marketing process. Beginning with identifying the value…

    Paperback – 2019-03-13 
    Routledge

  • The Streaming Media Guide

    How to successfully integrate streaming media into your communications strategy, 1st Edition

    By Michael D'Oliveiro

    Hardback – 2019-03-01 
    Routledge

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es, 1st Edition

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our…

    Paperback – 2019-01-22 
    Routledge

  • Ethnic Marketing

    Theory, Practice and Entrepreneurship, 1st Edition

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2019-01-10 
    Routledge
    Routledge Studies in Marketing

  • GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    From May 2018, the new General Data Protection Regulations came into full force. Understanding and meeting the requirements has been a stuggle for many organisations; others risk a data breach after the deadline has passed. Written by two industry experts, this book will allow you to navigate the…

    Hardback – 2019-01-09 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising…

    Hardback – 2018-12-20 
    Routledge

  • Transformative Propaganda

    Opening the Archives of the British Safety Council, 1st Edition

    By Mike Esbester

    What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its charismatic founder and leader for nearly 40 years, created the British Safety Council to bring about…

    Paperback – 2018-12-03 
    Routledge

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    1st Edition

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2018-11-30 
    Routledge
    Routledge Interpretive Marketing Research

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-29 
    Routledge

  • Social and Environmental Issues in Advertising

    1st Edition

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-10-18
    Routledge

  • Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

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