Marketing Communications Products

  • Handbook of Communication Training

    A Framework for Assessing and Developing Competence

    Edited by Jd Wallace, Dennis Becker

    Communication remains a significant topic for job acquisition, development, and advancement. As such there are no shortage of classes, seminars and books written on the subject. However, there are few designed for the corporate consultant that are not aligned with some proprietary system,…

    Hardback – 2018-07-30 
    Routledge

  • Strategic Marketing

    Concepts and Cases

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-30 
    Routledge

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-07-15 
    Routledge
    Routledge Studies in Marketing

  • Scrutinising the Organisation

    A corporate marketing reader

    Edited by John Balmer

    Scrutinising the Organisation is sure to become one of the definitive books on corporate marketing and the follow up to Balmer and Greyser’s bestselling Revealing the Corporation. Expanding on this earlier book, it brings in other global voices, as well as organisational perspectives on corporate…

    Paperback – 2018-06-30 
    Routledge

  • Communicating Causes

    Strategic public relations for the non-profit sector

    Edited by Nicky Garsten, Ian Bruce

    Non-profit organizations (NPOs) across the world are facing approbation as well as criticisms. Trust in NPOs needs to grow for NPOs to operate effectively to support causes; but how? The editors of this book have persuaded PR experts from the UK and around the world, and from a variety of PR…

    Paperback – 2018-06-08 
    Routledge

  • Mapping Out Marketing

    Navigation Lessons from the Ivory Trenches

    Edited by Ronald Paul Hill, Catherine Mary Lamberton, Jennifer Swartz

    Are you looking to navigate the field of marketing? Well, look no further. Sea-changes in society, technology, consumer expectations and our understanding of behavioural economics have caused us to rethink our understanding of the scope of knowledge and ideas that is required to be a successful…

    Paperback – 2018-06-01 
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for high technology companies to tackle contemporary demanding market challenges, they frequently deploy time reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of…

    Hardback – 2018-05-09 
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Social Media, Political Marketing and the 2016 U.S. Election

    Edited by Christine B. Williams, Bruce I. Newman

    Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case…

    Hardback – 2018-05-09 
    Routledge

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what goes into the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with…

    Paperback – 2018-05-04 
    Routledge

  • Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory

    By Christopher Miles

    Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern…

    Hardback – 2018-04-30 
    Routledge
    Routledge Studies in Marketing

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    By Sam Knowles

    As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are…

    Paperback – 2018-04-19 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-03-31 
    Routledge

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