Marketing Communications Products

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    1st Edition

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2019-01-17
    Routledge
    Routledge Interpretive Marketing Research

  • Social and Environmental Issues in Advertising

    1st Edition

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-10-18
    Routledge

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge

  • The Routledge Companion to Nonprofit Marketing

    1st Edition

    Edited by Adrian Sargeant, Walter Wymer Jr

    This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive…

    Paperback – 2018-08-14
    Routledge

  • The Psychology of Consumer Profiling in a Digital Age

    1st Edition

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Paperback – 2018-08-07
    Routledge
    Routledge Studies in Marketing

  • Public Relations in the Nonprofit Sector

    Theory and Practice, 1st Edition

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

  • Public Relations Ethics and Professionalism

    The Shadow of Excellence, 1st Edition

    By Johanna Fawkes

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the…

    Paperback – 2017-05-24
    Routledge
    Routledge New Directions in PR & Communication Research

  • e-Negotiations

    Networking and Cross-Cultural Business Transactions, 1st Edition

    By Nicholas Harkiolakis, Daphne Halkias

    Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though,…

    Paperback – 2017-05-22
    Routledge

  • Communicating Projects

    An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication, 1st Edition

    By Ann Pilkington

    This book provides an end-to-end guide from the establishment of the communication function through to the evaluation of communication activity. It acts as a guide for project managers in terms of knowing what to expect from the communication work that they commission.…

    Paperback – 2017-02-23
    Routledge

  • Ethnic Marketing

    1st Edition

    By Guilherme Pires

    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of…

    Paperback – 2016-12-12
    Routledge

  • Interactive Business Communities

    Accelerating Corporate Innovation through Boundary Networks, 1st Edition

    By Mitsuru Kodama

    Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can…

    Paperback – 2016-11-15
    Routledge

  • Blogging and Other Social Media

    Exploiting the Technology and Protecting the Enterprise, 1st Edition

    By Alex Newson, Justin Patten

    Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization…

    Paperback – 2016-11-11
    Routledge

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