Marketing Communications Products

  • Strategic Stakeholder Engagement

    1st Edition

    By Chris Anastasi

    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

    Hardback – 2018-03-06
    Routledge

  • Communicating Corporate Social Responsibility in the Digital Era

    1st Edition

    Edited by Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins, Francois Maon

    Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital…

    Hardback – 2017-12-13
    Routledge

  • Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Transforming Organizations for the Subscription Economy

    Starting from Scratch, 1st Edition

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    Paperback – 2017-08-29
    Routledge

  • Policymaking for Citizen Behavior Change

    A Social Marketing Approach, 1st Edition

    By Nancy R. Lee

    Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve…

    Paperback – 2017-08-22
    Routledge

  • Contemporary Issues in Social Media Marketing

    1st Edition

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-27
    Routledge

  • Public Relations in the Nonprofit Sector

    Theory and Practice, 1st Edition

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

  • Public Relations Ethics and Professionalism

    The Shadow of Excellence, 1st Edition

    By Johanna Fawkes

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the…

    Paperback – 2017-05-24
    Routledge
    Routledge New Directions in PR & Communication Research

  • e-Negotiations

    Networking and Cross-Cultural Business Transactions, 1st Edition

    By Nicholas Harkiolakis, Daphne Halkias

    Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though,…

    Paperback – 2017-05-22
    Routledge

  • Marketing in the Boardroom

    Winning the Hearts and Minds of the Board, 1st Edition

    By Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.  Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the…

    Paperback – 2017-04-21
    Routledge

  • Communicating Projects

    An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication, 1st Edition

    By Ann Pilkington

    This book provides an end-to-end guide from the establishment of the communication function through to the evaluation of communication activity. It acts as a guide for project managers in terms of knowing what to expect from the communication work that they commission.…

    Paperback – 2017-02-23
    Routledge

  • Ethnic Marketing

    1st Edition

    By Guilherme Pires

    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of…

    Paperback – 2016-12-12
    Routledge

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