Marketing Communications Products

  • Interactive Business Communities

    Accelerating Corporate Innovation through Boundary Networks, 1st Edition

    By Mitsuru Kodama

    Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can…

    Paperback – 2016-11-15
    Routledge

  • Blogging and Other Social Media

    Exploiting the Technology and Protecting the Enterprise, 1st Edition

    By Alex Newson, Justin Patten

    Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization…

    Paperback – 2016-11-11
    Routledge

  • Reinventing Communication

    How to Design, Lead and Manage High Performing Projects, 1st Edition

    By Mark Phillips

    In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principles at work and introduces a…

    Paperback – 2016-10-19
    Routledge

  • Game Theory in Management

    Modelling Business Decisions and their Consequences, 1st Edition

    By Michael Hatfield

    Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and economic interaction…

    Paperback – 2016-10-11
    Routledge

  • Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century, 1st Edition

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    Paperback – 2016-08-04
    Routledge
    Routledge Interpretive Marketing Research

  • Interpretation in Social Life, Social Science, and Marketing

    1st Edition

    By John O'Shaughnessy

    'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of…

    Paperback – 2016-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Music, Movies, Meanings, and Markets

    Cinemajazzamatazz, 1st Edition

    By Morris Holbrook

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between…

    Paperback – 2016-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Contemplating Corporate Marketing, Identity and Communication

    1st Edition

    Edited by Klement Podnar, John Balmer

    Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key…

    Paperback – 2016-02-28
    Routledge

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-21
    Routledge

  • The New Consumer Psychology

    Scanning buying behavior with MRI of the mind, 1st Edition

    By Sang Min (Leo) Whang

    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined…

    Paperback – 2015-11-03
    Routledge

  • Using Social Marketing for Public Emergency Preparedness

    Social Change for Community Resilience, 1st Edition

    By Nancy Meyer-Emerick

    Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to…

    Paperback – 2015-09-09
    Routledge

  • The Dark Side of CRM

    Customers, Relationships and Management, 1st Edition

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and…

    Paperback – 2015-09-04
    Routledge

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