Marketing Communications Products

  • A Practical Guide to Dealing with Difficult Stakeholders

    1st Edition

    By Jake Holloway, David Bryde

    All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a…

    Paperback – 2015-07-28
    Routledge
    Advances in Project Management

  • The Tone From the Top

    How Behaviour Trumps Strategy, 1st Edition

    By Ian Muir

    Many companies have been criticised for weak business ethics, including in some cases breaking the law. Numerous scandals have rocked industries as diverse as banking, insurance, oil, supermarkets, consumer goods, pharmaceuticals and the media. But ethical lapses are not confined to business; few…

    Hardback – 2015-05-28
    Routledge

  • Marketing Above the Noise

    Achieve Strategic Advantage with Marketing That Matters, 1st Edition

    By Linda J. Popky

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. …

    Hardback – 2015-04-16
    Routledge

  • Managing Service Firms

    The Power of Managerial Marketing, 1st Edition

    By Per Skålén

    Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a…

    Paperback – 2015-02-27
    Routledge

  • Corporate Communication

    A Marketing Viewpoint, 1st Edition

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways…

    Paperback – 2014-11-03
    Routledge

  • Solvency II

    Stakeholder Communications and Change, 2nd Edition

    By Gabrielle O'Donovan

    With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus. Programme stakeholder communications needs to be robust to secure compliance…

    Paperback – 2014-07-31
    Routledge

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace, 1st Edition

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;…

    Paperback – 2014-07-04
    Routledge

  • Interactive Marketing

    Revolution or Rhetoric?, 1st Edition

    By Christopher Miles

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have…

    Paperback – 2014-07-03
    Routledge
    Routledge Interpretive Marketing Research

  • Demarketing

    1st Edition

    Edited by Nigel Bradley, Jim Blythe

    We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand…

    Paperback – 2013-10-21
    Routledge

  • Global Advertising, Attitudes, and Audiences

    1st Edition

    By Tony Wilson

    Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking…

    Paperback – 2013-09-03
    Routledge
    Routledge Advances in Management and Business Studies

  • Health Communication and Mass Media

    An Integrated Approach to Policy and Practice, 1st Edition

    Edited by Rukhsana Ahmed, Benjamin R. Bates

    Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of…

    Hardback – 2013-06-28
    Routledge

  • Project Stakeholder Management

    1st Edition

    By Pernille Eskerod, Anna Lund Jepsen

    Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And it is the…

    Paperback – 2013-01-16
    Routledge
    Fundamentals of Project Management

Product Search