Marketing Communications Products

  • HyperThinking

    Creating a New Mindset for the Age of Networks, 1st Edition

    By Philip Weiss

    Hyperthinking is predicated on the assumption that the single most important skill required to help you and your organization thrive in the age of perpetual change, digital communications and networks is the mind-set of individuals. This includes your values, your ability to learn and ability to…

    Paperback – 2012-11-16

  • Customer-Centric Project Management

    1st Edition

    By Elizabeth Harrin, Phil Peplow

    There has been a sea-change in the focus of organizations - whether private or public - away from a traditional product- or service-centricity towards customer-centricity and projects are just as much a part of that change. Projects must deliver value; projects must involve stakeholders, and…

    Paperback – 2012-10-03
    Advances in Project Management

  • Marketing Discourse

    A Critical Perspective, 1st Edition

    By Per Skålén, Martin Fougère, Markus Fellesson

    The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a…

    Paperback – 2012-05-15
    Routledge Interpretive Marketing Research

  • Communicating Clearly about Science and Medicine

    Making Data Presentations as Simple as Possible ... But No Simpler, 1st Edition

    By John Clare

    Scientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing…

    Paperback – 2012-04-28

  • The Customer Century

    Lessons from World Class Companies in Integrated Communications, 1st Edition

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    Paperback – 2011-12-09
    Routledge Corporate Communication Series

  • Positioning the Brand

    An Inside-Out Approach, 1st Edition

    By Rik Riezebos, Jaap van der Grinten

    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from…

    Paperback – 2011-11-23

  • Explorations in Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen Fischer

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The…

    Paperback – 2011-01-27
    Routledge Interpretive Marketing Research

  • Enterprise 2.0

    How Social Software Will Change the Future of Work, 1st Edition

    By Niall Cook

    Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now…

    Hardback – 2008-06-28

  • Facets of Corporate Identity, Communication and Reputation

    1st Edition

    Edited by Tc Melewar

    Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including…

    Paperback – 2008-04-09

  • Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption, 1st Edition

    By Chris Hackley

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new…

    Paperback – 2007-03-26

  • Marketing, Morality and the Natural Environment

    1st Edition

    By Andrew Crane

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and…

    Paperback – 2007-03-26

  • How to Manage a Successful Press Conference

    1st Edition

    By Ralf Leinemann, Elena Baikaltseva

    Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding…

    Paperback – 2006-09-28

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