Marketing Communications Products

  • Destination Marketing Organisations

    1st Edition

    By Steven Pike

    Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting…

    Hardback – 2004-11-13
    Routledge Advances in Tourism

  • How to Measure and Manage Your Corporate Reputation

    1st Edition

    By Terry Hannington

    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'.…

    Hardback – 2004-02-28

  • Sports Marketing and the Psychology of Marketing Communication

    1st Edition

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication.…

    Paperback – 2004-02-10
    Psychology Press

  • Managing Communications in a Crisis

    1st Edition

    By Peter Ruff, Khalid Aziz

    The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get…

    Hardback – 2004-02-02

  • The Large Group Facilitator's Manual

    A Collection of Tools for Understanding, Planning and Running Large Group Events, 1st Edition

    By Kerry Napuk, Eddie Palmer

    Most organizations are adept at using small groups - witness the widespread use of teams. Yet, how do you work with 20 to 500 people at a time? How would you involve all stakeholders in a critical issue or the organization's future? How can you generate contributions, consensus and commitment from…

    Paperback – 2003-03-06

  • Internal Marketing: Directions for Management

    1st Edition

    Edited by Barbara Lewis, Richard Varey

    Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human…

    Paperback – 2000-08-24

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