Marketing Communications Products

  • Promoting Property

    Insight, Experience and Best Practice, 1st Edition

    Edited by Penny Norton, Liz Male

    This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the…

    Paperback – 2020-04-09 
    Routledge

  • The Hero Trap

    How to Win in a Post-Purpose Market by Putting People in Charge, 1st Edition

    By Thomas Kolster

    A single tweet from an irate customer can topple a CEO, much like a new business formed by a twenty-something can disrupt business empires. Market economists have told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a…

    Paperback – 2020-05-21 
    Routledge

  • How To Be Insightful

    Unlocking the Superpower that drives Innovation, 1st Edition

    By Sam Knowles

    How do we advance? As individuals, families, and businesses? As societies, nations, and as a species? In a world where it’s said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data…

    Paperback – 2020-05-26 
    Routledge

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