Marketing Communications Products

  • Challenging Corporate Social Responsibility

    Lessons for public relations from the casino industry, 1st Edition

    By Jessalynn R. Strauss

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting…

    Paperback – 2019-12-12
    Routledge

  • Public Relations and the History of Ideas

    1st Edition

    By Simon Moore

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,…

    Paperback – 2019-12-12
    Routledge

  • Content Strategy in Technical Communication

    1st Edition

    Edited by Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz

    Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.  Emerging technologies such as content management systems, social media…

    Paperback – 2019-09-30
    Routledge
    ATTW Series in Technical and Professional Communication

  • The Streaming Media Guide

    How to Successfully Integrate Streaming Media Into Your Communications Strategy, 1st Edition

    By Michael D'Oliveiro

    Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our…

    Hardback – 2019-06-12
    Routledge

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-05-09
    Routledge
    Marketing and Consumer Psychology Series

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es, 1st Edition

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our…

    Paperback – 2019-01-18
    Routledge

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    1st Edition

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2019-01-17
    Routledge
    Routledge Interpretive Marketing Research

  • GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online…

    Hardback – 2019-01-11
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    This is a guide for anyone who wants to connect better with people in the workplace by speaking clearly and with purpose. It is a result of five years at Charlie Corbett’s consultancy, Bullfinch Media, where he helped convince executives that speaking plainly, thoughtfully, and behaving with…

    Hardback – 2018-12-20
    Routledge

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their…

    Paperback – 2018-12-10
    Routledge

  • Transformative Propaganda

    Opening the Archives of the British Safety Council, 1st Edition

    By Mike Esbester

    What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its charismatic founder and leader for nearly 40 years, created the British Safety Council to bring about…

    Paperback – 2018-11-27
    Routledge

  • Social and Environmental Issues in Advertising

    1st Edition

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-10-18
    Routledge

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