Marketing Communications Products

  • Pioneers in Marketing

    A Collection of Biographical Essays, 1st Edition

    By D.G. Brian Jones

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in…

    Hardback – 2011-12-21
    Routledge
    Routledge Advances in Management and Business Studies

  • The Customer Century

    Lessons from World Class Companies in Integrated Communications, 1st Edition

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    Paperback – 2011-12-09
    Routledge
    Routledge Corporate Communication Series

  • Positioning the Brand

    An Inside-Out Approach, 1st Edition

    By Rik Riezebos, Jaap van der Grinten

    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from…

    Paperback – 2011-11-23
    Routledge

  • Explorations in Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen Fischer

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The…

    Paperback – 2011-01-27
    Routledge
    Routledge Interpretive Marketing Research

  • Qualitative Research Methods in Public Relations and Marketing Communications

    2nd Edition

    By Christine Daymon, Immy Holloway

    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book…

    Paperback – 2010-08-24
    Routledge

  • Marketing Communications in Tourism and Hospitality

    1st Edition

    By Scott McCabe, Scott McCabe

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing…

    Paperback – 2008-10-30
    Routledge

  • Enterprise 2.0

    How Social Software Will Change the Future of Work, 1st Edition

    By Niall Cook

    Social software has taken the Internet by storm, fuelling huge growth in collaborative authoring platforms (such as blogs, wikis and podcasts) and massive expansion in social networking communities. These technologies have generated an unprecedented level of consumer participation and it is now…

    Hardback – 2008-06-28
    Routledge

  • Facets of Corporate Identity, Communication and Reputation

    1st Edition

    Edited by Tc Melewar

    Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including…

    Paperback – 2008-04-09
    Routledge

  • Organizational Identity in Practice

    1st Edition

    Edited by Lin Lerpold, Davide Ravasi, Johan van Rekom, Guillaume Soenen

    Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity…

    Paperback – 2007-08-02
    Routledge

  • Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption, 1st Edition

    By Chris Hackley

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new…

    Paperback – 2007-03-26
    Routledge

  • Marketing, Morality and the Natural Environment

    1st Edition

    By Andrew Crane

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and…

    Paperback – 2007-03-26
    Routledge

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management, 1st Edition

    By Cees B.M. Van Riel, Charles J. Fombrun

    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key…

    Hardback – 2007-02-27
    Routledge

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