Marketing Communications Products

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management, 1st Edition

    By Cees B.M. Van Riel, Charles J. Fombrun

    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key…

    Hardback – 2007-02-27

  • How to Manage a Successful Press Conference

    1st Edition

    By Ralf Leinemann, Elena Baikaltseva

    Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding…

    Paperback – 2006-09-28

  • Innovative Marketing Communications

    1st Edition

    By Guy Masterman, Emma Wood

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation…

    Paperback – 2005-10-03
    Events Management

  • Destination Marketing Organisations

    1st Edition

    By Steven Pike

    Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting…

    Hardback – 2004-11-13
    Routledge Advances in Tourism

  • A Primer for Integrated Marketing Communications

    1st Edition

    By Philip Kitchen, Patrick de Pelsmacker

    This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors …

    Paperback – 2004-07-08

  • How to Measure and Manage Your Corporate Reputation

    1st Edition

    By Terry Hannington

    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'.…

    Hardback – 2004-02-28

  • Sports Marketing and the Psychology of Marketing Communication

    1st Edition

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication.…

    Paperback – 2004-02-10
    Psychology Press

  • Managing Communications in a Crisis

    1st Edition

    By Peter Ruff, Khalid Aziz

    The difference between a drama and a crisis is down to good management - or more specifically, good communication. How you communicate with everyone: shareholders, other business partners, employees, the press, and so on, in the hours and days following a potential business crisis is critical. Get…

    Hardback – 2004-02-02

  • The Large Group Facilitator's Manual

    A Collection of Tools for Understanding, Planning and Running Large Group Events, 1st Edition

    By Kerry Napuk, Eddie Palmer

    Most organizations are adept at using small groups - witness the widespread use of teams. Yet, how do you work with 20 to 500 people at a time? How would you involve all stakeholders in a critical issue or the organization's future? How can you generate contributions, consensus and commitment from…

    Paperback – 2003-03-06

  • Marketing Communication

    A Critical Introduction, 1st Edition

    By Richard Varey

    Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management studies to shift the focus from message-making to relationship-building. Providing a contemporary…

    Paperback – 2001-11-22

  • Internal Marketing: Directions for Management

    1st Edition

    Edited by Barbara Lewis, Richard Varey

    Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human…

    Paperback – 2000-08-24

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