Marketing Communications Products

  • Social and Environmental Issues in Advertising

    1st Edition

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-10-18
    Routledge

  • Public Relations Planning

    A Strategic Approach, 1st Edition

    By Edward T. Vieira, Jr.

    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits…

    Paperback – 2018-10-16
    Routledge

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge

  • The Routledge Companion to Nonprofit Marketing

    1st Edition

    Edited by Adrian Sargeant, Walter Wymer Jr

    This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive…

    Paperback – 2018-08-14
    Routledge

  • The Handbook of Communication Training

    A Best Practices Framework for Assessing and Developing Competence, 1st Edition

    Edited by J D Wallace, Dennis Becker

    Communication remains a significant topic for job acquisition, development, and advancement. As such, there are no shortage of classes, seminars and books written on the subject. However, there are few designed for the corporate consultant that are not aligned with some proprietary system,…

    Hardback – 2018-08-08
    Routledge

  • The Psychology of Consumer Profiling in a Digital Age

    1st Edition

    By Barrie Gunter

    Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands,…

    Paperback – 2018-08-07
    Routledge
    Routledge Studies in Marketing

  • Strategic Marketing

    Concepts and Cases, 1st Edition

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-04
    Routledge

  • Communicating Causes

    Strategic public relations for the non-profit sector, 1st Edition

    Edited by Nicky Garsten, Ian Bruce

    Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms…

    Paperback – 2018-06-11
    Routledge

  • All In

    The Future of Business Leadership, 1st Edition

    By David Grayson, Chris Coulter, Mark Lee

    Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research…

    Paperback – 2018-06-07
    Routledge

  • Mapping Out Marketing

    Navigation Lessons from the Ivory Trenches, 1st Edition

    Edited by Ronald Paul Hill, Catherine Mary Lamberton, Jennifer Swartz

    Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach, 1st Edition

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Social Media, Political Marketing and the 2016 U.S. Election

    1st Edition

    Edited by Christine B. Williams, Bruce I. Newman

    Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case…

    Hardback – 2018-05-01
    Routledge

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