Marketing Communications Products

  • Strategic Integrated Marketing Communications

    3rd Edition

    By Larry Percy

    The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective IMC programme. Throughout, attention is paid to balancing theory with…

    Paperback – 2018-04-24
    Routledge

  • Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory, 1st Edition

    By Christopher Miles

    Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern…

    Hardback – 2018-04-20
    Routledge
    Routledge Studies in Marketing

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data, 1st Edition

    By Sam Knowles

    Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted…

    Paperback – 2018-03-26
    Routledge

  • Brand Love is not Enough

    A Theory of Consumer Brand Relationships in Practice, 1st Edition

    By Max Blackston

    How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-22
    Routledge

  • Strategic Stakeholder Engagement

    1st Edition

    By Chris Anastasi

    Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your…

    Hardback – 2018-03-06
    Routledge

  • Brand Transformation

    Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy, 1st Edition

    By Keith Glanfield

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This…

    Paperback – 2018-02-23
    Routledge

  • Digital Marketing

    A Practical Approach, 3rd Edition

    By Alan Charlesworth

    As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online…

    Paperback – 2018-02-06
    Routledge

  • Current Research on Gender Issues in Advertising

    1st Edition

    Edited by Yorgos Zotos, Stacy Grau, Charles R. Taylor

    Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate…

    Hardback – 2018-02-06
    Routledge

  • Strategic Communication

    An Introduction, 1st Edition

    By Jesper Falkheimer, Mats Heide

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational…

    Paperback – 2018-01-25
    Routledge

  • The Language of Branding

    Theory, Strategies, and Tactics, 1st Edition

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how…

    Paperback – 2017-12-13
    Routledge

  • Communicating Corporate Social Responsibility in the Digital Era

    1st Edition

    Edited by Adam Lindgreen, Joelle Vanhamme, Rebecca Watkins, Francois Maon

    Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital…

    Hardback – 2017-12-13
    Routledge

  • Routledge Handbook of Sports Marketing

    1st Edition

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Paperback – 2017-12-12
    Routledge
    Routledge International Handbooks

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