Marketing Communications Products

  • Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

  • Communication Strategies for Corporate Leaders

    Implications for the Global Market, 1st Edition

    By Pragyan Rath, Apoorva Bharadwaj

    Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new…

    Hardback – 2017-11-07
    Routledge India
    Contemporary Themes in Business and Management

  • Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan, Gerard Hastings, Christine Domegan

    Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online…

    Paperback – 2017-11-02
    Routledge

  • Integrated Marketing Communication

    Advertising and Promotion in a Digital World, 1st Edition

    By Jerome M. Juska

    This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students…

    Paperback – 2017-10-06
    Routledge

  • Motivating SMEs to Cooperate and Internationalize

    A Dynamic Perspective, 1st Edition

    By George Tesar, Zsuzsanna Vincze

    Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and…

    Hardback – 2017-09-22
    Routledge
    Routledge Studies in Small Business

  • Transforming Organizations for the Subscription Economy

    Starting from Scratch, 1st Edition

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    Paperback – 2017-08-29
    Routledge

  • Policymaking for Citizen Behavior Change

    A Social Marketing Approach, 1st Edition

    By Nancy R. Lee

    Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve…

    Paperback – 2017-08-22
    Routledge

  • Marketing Management and Communications in the Public Sector

    2nd Edition

    By Martial Pasquier, Jean-Patrick Villeneuve

    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of…

    Paperback – 2017-08-21
    Routledge
    Routledge Masters in Public Management

  • Contemporary Issues in Social Media Marketing

    1st Edition

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-27
    Routledge

  • Renovating Your Writing

    Shaping Ideas and Arguments into Clear, Concise, and Compelling Messages, 2nd Edition

    By Richard Kallan

    Renovating Your Writing outlines the principles of effective composition by focusing on the essential skill set and mindset every successful writer must possess. Now in its second edition, this novel text provides readers with unique strategies for crafting and revising their writing, whether for…

    Paperback – 2017-07-11
    Routledge

  • Hispanic Marketing

    The Power of the New Latino Consumer, 3rd Edition

    By Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny

    Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing…

    Paperback – 2017-06-20
    Routledge

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