Marketing Communications Products

  • The Internet of Things and Business

    1st Edition

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-13
    Routledge
    Routledge Focus on Business and Management

  • Ethnic Marketing

    1st Edition

    By Guilherme Pires

    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of…

    Paperback – 2016-12-12
    Routledge

  • Interactive Business Communities

    Accelerating Corporate Innovation through Boundary Networks, 1st Edition

    By Mitsuru Kodama

    Innovation in technology and services was once the result of specialist knowledge developed within a single corporation; now, a single focus on the development of new products and services is no longer enough. In Interactive Business Communities, Mitsuru Kodama shows how a new business approach can…

    Paperback – 2016-11-15
    Routledge

  • Blogging and Other Social Media

    Exploiting the Technology and Protecting the Enterprise, 1st Edition

    By Alex Newson, Justin Patten

    Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization…

    Paperback – 2016-11-11
    Routledge

  • Reinventing Communication

    How to Design, Lead and Manage High Performing Projects, 1st Edition

    By Mark Phillips

    In his ground-breaking book, Reinventing Communication, Mark Phillips shows how even the most mature organization can fail to deliver successful projects - and worse, how this can lead to an organization's demise. With clear examples, Mark reveals the underlying principles at work and introduces a…

    Paperback – 2016-10-19
    Routledge

  • Game Theory in Management

    Modelling Business Decisions and their Consequences, 1st Edition

    By Michael Hatfield

    Architects and engineers can build models to test their ideas - why not managers? In Game Theory in Management: Modelling Business Decisions and Their Consequences, author Michael Hatfield presents a series of mathematically structured analogies to real-life business and economic interaction…

    Paperback – 2016-10-11
    Routledge

  • The Routledge Handbook of Critical Public Relations

    1st Edition

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Paperback – 2016-09-22
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century, 1st Edition

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    Paperback – 2016-08-04
    Routledge
    Routledge Interpretive Marketing Research

  • The Promise of Social Marketing

    A Powerful Tool for Changing the World for Good, 1st Edition

    By Chahid Fourali

    Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the…

    Hardback – 2016-07-26
    Routledge

  • Interpretation in Social Life, Social Science, and Marketing

    1st Edition

    By John O'Shaughnessy

    'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of…

    Paperback – 2016-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Music, Movies, Meanings, and Markets

    Cinemajazzamatazz, 1st Edition

    By Morris Holbrook

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.  The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between…

    Paperback – 2016-07-15
    Routledge
    Routledge Interpretive Marketing Research

  • Contemplating Corporate Marketing, Identity and Communication

    1st Edition

    Edited by Klement Podnar, John Balmer

    Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key…

    Paperback – 2016-02-28
    Routledge

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