Marketing Communications Products

  • Persuasion Ethics Today

    1st Edition

    Edited by Margaret Duffy, Esther Thorson

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and…

    Paperback – 2015-12-21
    Routledge

  • Brand Management

    Research, Theory and Practice, 2nd Edition

    By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

    For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of…

    Paperback – 2015-11-24
    Routledge

  • The New Consumer Psychology

    Scanning buying behavior with MRI of the mind, 1st Edition

    By Sang Min (Leo) Whang

    The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined…

    Paperback – 2015-11-03
    Routledge

  • Using Social Marketing for Public Emergency Preparedness

    Social Change for Community Resilience, 1st Edition

    By Nancy Meyer-Emerick

    Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to…

    Paperback – 2015-09-09
    Routledge

  • The Dark Side of CRM

    Customers, Relationships and Management, 1st Edition

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and…

    Paperback – 2015-09-04
    Routledge

  • A Practical Guide to Dealing with Difficult Stakeholders

    1st Edition

    By Jake Holloway, David Bryde

    All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a…

    Paperback – 2015-07-28
    Routledge
    Advances in Project Management

  • The Tone From the Top

    How Behaviour Trumps Strategy, 1st Edition

    By Ian Muir

    Many companies have been criticised for weak business ethics, including in some cases breaking the law. Numerous scandals have rocked industries as diverse as banking, insurance, oil, supermarkets, consumer goods, pharmaceuticals and the media. But ethical lapses are not confined to business; few…

    Hardback – 2015-05-28
    Routledge

  • Challenging Corporate Social Responsibility

    Lessons for public relations from the casino industry, 1st Edition

    By Jessalynn R. Strauss

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting…

    Hardback – 2015-05-08
    Routledge
    Routledge New Directions in PR & Communication Research

  • Marketing Above the Noise

    Achieve Strategic Advantage with Marketing That Matters, 1st Edition

    By Linda J. Popky

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. …

    Hardback – 2015-04-16
    Routledge

  • Advertising Media Workbook and Sourcebook

    4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual…

    Paperback – 2015-04-14
    Routledge

  • Advertising Media Planning

    A Brand Management Approach, 4th Edition

    By Larry Kelley, Kim Sheehan, Donald W. Jugenheimer

    The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must…

    Paperback – 2015-04-10
    Routledge

  • AIDS and Business

    1st Edition

    By Saskia Faulk, Jean-Claude Usunier

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and…

    Paperback – 2015-04-10
    Routledge

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