Marketing Communications Products

  • AIDS and Business

    1st Edition

    By Saskia Faulk, Jean-Claude Usunier

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an impressive collection of complex background and…

    Paperback – 2015-04-10
    Routledge

  • Routledge Handbook of Sport Communication

    1st Edition

    Edited by Paul M. Pedersen

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and…

    Paperback – 2015-03-23
    Routledge
    Routledge International Handbooks

  • Managing Service Firms

    The Power of Managerial Marketing, 1st Edition

    By Per Skålén

    Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a…

    Paperback – 2015-02-27
    Routledge

  • Business Communication

    Rethinking your professional practice for the post-digital age, 2nd Edition

    By Peter Hartley, Peter Chatterton

    Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations…

    Paperback – 2015-02-05
    Routledge

  • Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C.T. Smith, Bob Stewart

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market…

    Paperback – 2015-01-06
    Routledge
    Sport Management Series

  • Public Relations and the History of Ideas

    1st Edition

    By Simon Moore

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,…

    Hardback – 2015-01-02
    Routledge
    Routledge New Directions in PR & Communication Research

  • Sports Marketing

    A Strategic Perspective, 5th edition, 5th Edition

    By Matthew D. Shank, Mark R. Lyberger

    Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every…

    Paperback – 2014-11-21
    Routledge

  • An Introduction to Social Media Marketing

    1st Edition

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step…

    Paperback – 2014-11-20
    Routledge

  • Corporate Communication

    A Marketing Viewpoint, 1st Edition

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways…

    Paperback – 2014-11-03
    Routledge

  • Marketing Communications

    1st Edition

    By Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the…

    Paperback – 2014-08-12
    Routledge

  • Solvency II

    Stakeholder Communications and Change, 2nd Edition

    By Gabrielle O'Donovan

    With the Solvency II deadline approaching, and full implementation expected from January 2016, affected entities are at varying states of readiness with embedding Solvency II into everyday practices becoming a major focus. Programme stakeholder communications needs to be robust to secure compliance…

    Paperback – 2014-07-31
    Routledge

  • Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events, 1st Edition

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on…

    Paperback – 2014-07-14
    Routledge

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