Marketing Communications Products

  • Strategic Communication for Startups and Entrepreneurs in China

    1st Edition

    By Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen

    This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research…

    Hardback – 2020-01-10 
    Routledge
    Routledge Insights in Public Relations Research

  • Branding Diversity

    New Advertising and Cultural Strategies, 1st Edition

    By Susie Khamis

    Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative, reluctant to represent anything…

    Hardback – 2020-02-01 
    Routledge
    Routledge Critical Advertising Studies

  • Food Advertising and Childhood Obesity

    Examining Food Type, Brand Mascot Physique, Health Message and Media, 1st Edition

    By Fariba Esmaeilpour, Mitra Shabani Nashtaee

    This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity. Food Advertising and Childhood Obesity seeks to gain a better understanding of…

    Hardback – 2020-02-07 
    Routledge

  • Brand Positioning

    Connecting Marketing Strategy and Communications, 1st Edition

    By Erik Kostelijk, Karel Jan Alsem

    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective…

    Paperback – 2020-02-18 
    Routledge

  • Public Relations, Branding and Authenticity

    Brand Communications in the Digital Age, 1st Edition

    By Sian Rees

    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge…

    Hardback – 2020-03-03 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Brazilian Mobilities

    1st Edition

    Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    Hardback – 2020-03-05 
    Routledge
    Changing Mobilities

  • Sponsorship in Marketing

    Effective Partnerships in Sports, Arts and Events, 2nd Edition

    By T Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned,…

    Paperback – 2020-03-18 
    Routledge

  • Promoting Property

    Insight, Experience and Best Practice, 1st Edition

    Edited by Penny Norton, Liz Male

    This book explores the wide-ranging elements of property PR in the UK, with a strong emphasis on communications theory, strategy and technique. The editors begin with an introduction to the property cycle and the role of property PR within it; consideration of the changes and challenges facing the…

    Paperback – 2020-04-08 
    Routledge

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