Marketing Communications Products

  • Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-11-14
    Routledge

  • Sustainable Marketing Planning

    1st Edition

    By Neil Richardson

    There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly…

    Paperback – 2019-11-11
    Routledge

  • The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-22
    Routledge

  • Crisis Communication

    Managing Stakeholder Relationships, 1st Edition

    By Audra Diers-Lawson

    Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities…

    Paperback – 2019-10-16
    Routledge

  • Content Strategy in Technical Communication

    1st Edition

    Edited by Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz

    Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.  Emerging technologies such as content management systems, social media…

    Paperback – 2019-09-30
    Routledge
    ATTW Series in Technical and Professional Communication

  • Macro-Social Marketing Insights

    Systems Thinking for Wicked Problems, 1st Edition

    Edited by Ann-Marie Kennedy

    Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to…

    Hardback – 2019-07-18
    Routledge
    Routledge Interpretive Marketing Research

  • The Streaming Media Guide

    How to Successfully Integrate Streaming Media Into Your Communications Strategy, 1st Edition

    By Michael D'Oliveiro

    Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our…

    Hardback – 2019-06-12
    Routledge

  • Consumer Social Values

    1st Edition

    Edited by Eda Gurel-Atay, Lynn R. Kahle

    Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of…

    Paperback – 2019-05-09
    Routledge
    Marketing and Consumer Psychology Series

  • Applied Strategic Marketing

    A Step by Step Approach, 1st Edition

    By Karel Jan Alsem

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value…

    Paperback – 2019-03-05
    Routledge

  • Experiential Marketing

    Consumer Behavior, Customer Experience and The 7Es, 1st Edition

    By Wided Batat

    Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our…

    Paperback – 2019-01-18
    Routledge

  • The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    1st Edition

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy…

    Paperback – 2019-01-17
    Routledge
    Routledge Interpretive Marketing Research

  • GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online…

    Hardback – 2019-01-11
    Routledge

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