Marketing Management Products

  • Accountable Marketing

    Linking marketing actions to financial performance

    Edited by David W Stewart, Craig Gugel

    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of…

    Paperback – 2016-02-24 

  • Marketing Strategy for Creative and Cultural Industries

    By Bonita M. Kolb

    Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant…

    Paperback – 2016-02-10 
    Mastering Management in the Creative and Cultural Industries

  • The Marketing / Accounting Interface

    Edited by Robin Roslender, Richard M.S. Wilson

    When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in…

    Paperback – 2016-01-28 
    Key Issues in Marketing Management

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-16 

  • The Foundations of Marketing Practice

    A history of book marketing in Germany

    By Ronald A. Fullerton

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This…

    Hardback – 2015-12-16 
    Routledge Studies in the History of Marketing

  • Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the…

    Paperback – 2015-12-09 

  • Principles of Political Marketing

    By Philip Harris, Bruce Newman, Stephan Henneberg, Robert Ormrod

    First published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2015-11-01

  • Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the…

    Paperback – 2015-09-23

  • The Dark Side of CRM

    Customers, Relationships and Management

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and…

    Paperback – 2015-09-04

  • Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’…

    Paperback – 2015-09-03
    Routledge Studies in International Business and the World Economy

  • Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption…

    Paperback – 2015-08-26
    Key Issues in Marketing Management

  • Competitive Intelligence, Analysis and Strategy

    Creating Organisational Agility

    Edited by Sheila Wright

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly…

    Paperback – 2015-08-14

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