Marketing Management Products

  • Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process.Most marketing textbooks tackle the subject as a business function –…

    Paperback – 2017-12-08 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-27 
    Routledge

  • The Strategy and Tactics of Pricing

    A Guide to Growing More Profitably, 6th Edition

    By Thomas T. Nagle, Georg Müller

    The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value,…

    Hardback – 2017-11-16 
    Routledge

  • International Marketing

    Strategy development and implementation

    By Carl Arthur Solberg

    Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all…

    Paperback – 2017-11-16 
    Routledge

  • Consumer Vulnerability

    Edited by Susan Dunnett, Kathy Hamilton, Maria Piacentini

    This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer…

    Hardback – 2017-11-14 
    Routledge
    Key Issues in Marketing Management

  • CIM Coursebook Marketing Fundamentals 07/08

    By Frank Withey

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt…

    Hardback – 2017-10-31 
    Routledge

  • Social Marketing

    Rebels with a Cause, 3rd Edition

    By Gerard Hastings, Christine Domegan

    Social marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. As a socially conscious marketing student this new edition will arm you with: case studies from across the globe accessible exercises engaging stories, and online…

    Paperback – 2017-10-30 
    Routledge

  • Entrepreneurial Marketing

    Unpacked

    By Nickanor Amwata

    Research in the field of Entrepreneurial Marketing (EM) has been growing steadily since the annual conference on ’Research at the Marketing/Entrepreneurship Interface’ was introduced in North America in 1987. There is evidence to testify to the fact that new business ventures face several specific…

    Hardback – 2017-10-30 
    Routledge

  • Financial Services Marketing

    An International Guide to Principles and Practice, 3rd Edition

    By Christine Ennew, Nigel Waite, Roisin Waite

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is…

    Paperback – 2017-10-13 
    Routledge

  • Creative Arts Marketing

    3rd Edition

    By Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead

    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With…

    Paperback – 2017-10-12 
    Routledge

  • Demographic Targeting

    The Essential Role of Population Groups in Retail Marketing

    By James A. Pooler

    This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to…

    Hardback – 2017-10-10 
    Routledge

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-09-30 
    Routledge

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