Marketing Management Products

  • The Art of Successful Brand Collaborations

    Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More, 1st Edition

    By Géraldine Michel, Reine Willing

    Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand…

    Paperback – 2020-01-29 
    Routledge

  • Market Assessment with OR Applications

    1st Edition

    By Adarsh Anand, Deepti Aggrawal, Mohini Agarwal

    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of…

    Hardback – 2019-12-23 
    CRC Press
    Mathematical Engineering, Manufacturing, and Management Sciences

  • Place Branding

    Connecting Tourist Experiences to Places, 1st Edition

    Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place…

    Hardback – 2019-12-19 
    Routledge

  • Value in Marketing

    Retrospective and Perspective Stance, 1st Edition

    Edited by Marin A. Marinov

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value…

    Hardback – 2019-12-11 
    Routledge
    Routledge Frontiers in the Development of International Business, Management and Marketing

  • Sustainable Marketing Planning

    1st Edition

    By Neil Richardson

    There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly…

    Paperback – 2019-11-08 
    Routledge

  • International Luxury Brand Strategy

    1st Edition

    Edited by Pierre Xiao Lu

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and…

    Paperback – 2019-10-31 
    Routledge

  • Demographic Targeting

    The Essential Role of Population Groups in Retail Marketing, 1st Edition

    By James A. Pooler

    This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to…

    Paperback – 2019-10-17
    Routledge
    Routledge Revivals

  • Marketing IT Products and Services

    1st Edition

    By Jessica Keyes

    Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services…

    Paperback – 2019-09-19
    CRC Press

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases, 1st Edition

    Edited by Marianna Sigala, Ulrike Gretzel

    This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of…

    Paperback – 2019-07-17
    Routledge

  • Internal Marketing

    Another Approach to Marketing for Growth, 1st Edition

    By Tatsuya Kimura

    Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that…

    Paperback – 2019-06-05
    Routledge

  • Ethical Branding and Marketing

    Cases and Lessons, 1st Edition

    Edited by Hagai Gringarten, Raúl Fernández-Calienes

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and…

    Hardback – 2019-04-29
    Routledge
    Routledge Advances in Management and Business Studies

  • Applied Strategic Marketing

    A Step by Step Approach, 1st Edition

    By Karel Jan Alsem

    This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value…

    Paperback – 2019-03-05
    Routledge

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