Marketing Management Products

  • Artificial Intelligence and Marketing

    By James Seligman

    The exponential growth of data has inspired companies to gather and process information using a systematic approach. Marketers now require a sound working knowledge of new technologies that can allow them to analyse large volumes of data and make decisions for competitive advantage. This book…

    Paperback – 2019-01-31 
    Routledge

  • Digital Transformation and Marketing Management

    By James Seligman

    Digital Transformation and Marketing Management provides a comprehensive overview of the current theory and practice of marketing from a technology perspective, and its use and application in the context of organizations today. The book explores and delivers new thinking on marketing management…

    Paperback – 2019-01-31 
    Routledge
    Business and Digital Transformation

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2019-01-31 
    Routledge

  • Pharmaceutical Launch Excellence

    Bringing a New Drug to Market Successfully

    By Colin Wight

    Planning and implementing a new drug launch strategy is a complex process that requires everyone involved to have a clear sense of what success looks like and to plan how to deliver that success. Colin Wight's Pharmaceutical Launch Excellence is a 'must have' guide to the process that explains…

    Hardback – 2018-10-31 
    Routledge

  • Contemporary Sport Marketing

    Global perspectives

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Paperback – 2018-09-12 
    Routledge
    World Association for Sport Management Series

  • Digital Marketing Fundamentals

    From Strategy to ROI

    By Marjolein Visser, Berend Sikkenga, Mike Berry

    Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many…

    Paperback – 2018-09-11 
    Routledge

  • The Routledge Companion to Coopetition Strategies

    Edited by Anne-Sophie Fernandez, Paul Chiambaretto, Frédéric Le Roy, Wojciech Czakon

    As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking. This…

    Hardback – 2018-09-05 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • The Routledge Companion to Nonprofit Marketing

    Edited by Adrian Sargeant, Walter Wymer Jr

    This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive…

    Paperback – 2018-08-14
    Routledge

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-07-27
    Routledge

  • Nonprofit Marketing and Fundraising

    A Research Overview

    By Roger Bennett

    Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not…

    Hardback – 2018-07-24
    Routledge
    State of the Art in Business Research

  • Strategic Marketing

    Concepts and Cases

    By Russell Abratt, Michael Bendixen

    This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand…

    Paperback – 2018-07-04
    Routledge

  • Managing Airports

    An International Perspective, 5th Edition

    By Anne Graham

    Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the…

    Paperback – 2018-06-05
    Routledge

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