Marketing Management Products

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases

    Edited by Marianna Sigala, Ulrike Gretzel

    Building on the foundations of Social Media in Travel, Tourism and Hospitality, this volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of…

    Hardback – 2017-02-05 
    New Directions in Tourism Analysis

  • Marketing and Supply Chain Management

    A Systemic Approach

    By Dimitris Folinas, Thomas Fotiadis

    Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two…

    Paperback – 2017-02-01 

  • Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Most marketing textbooks tackle the subject as a business function—how to "do" marketing…

    Paperback – 2017-01-31 

  • Strategic Marketing Planning

    3rd Edition

    By Colin Gilligan, Richard M.S. Wilson, Tony Hines

    Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are…

    Paperback – 2017-01-31 

  • Stories of Strategies and Markets

    By Nigel F. Piercy

    'Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by…

    Paperback – 2017-01-01 

  • Ethics in Marketing

    International Cases and Perspectives, 2nd Edition

    By Patrick E. Murphy, Gene R. Laczniak, Fiona Harris

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues…

    Paperback – 2016-12-13 

  • Frameworks for Market Strategy

    By Noel Capon, Frank Go

    Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a…

    Paperback – 2016-11-24 

  • Digital and Social Media Marketing

    A Results-Driven Approach

    Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid, Ana Cruz

    Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been…

    Paperback – 2016-11-24 

  • Market-Led Strategic Change

    Transforming the process of going to market, 5th Edition

    By Nigel F. Piercy

    Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding…

    Paperback – 2016-11-21 

  • Obstructive Marketing

    Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

    By Maitland Hyslop

    In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider…

    Paperback – 2016-10-31 

  • Airport Marketing

    Strategies to Cope with the New Millennium Environment

    By David Jarach

    Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport…

    Paperback – 2016-10-31 

  • Equality, Diversity and Opportunity Management

    Costs, Strategies and Leadership

    By Tony Morden

    Equality, Diversity and Opportunity Management presents a comprehensive analysis of the processes of governance, leadership, policy and strategy formulation, decision-making, practical and financial management, and real-world implementation of the Equality, Diversity, Opportunity, and…

    Paperback – 2016-10-31 

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