Marketing Management Products

  • Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market…

    Paperback – 2017-03-21 
    Routledge

  • Routledge Handbook of Football Marketing

    Edited by Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport…

    Hardback – 2017-03-18 
    Routledge
    Routledge International Handbooks

  • Marketing in the Boardroom

    Winning the Hearts and Minds of the Board

    By Ruth Saunders

    It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible in the Boardroom by helping them better…

    Paperback – 2017-03-11 
    Routledge

  • Contemporary Sport Marketing

    Global perspectives

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Hardback – 2017-02-14 
    Routledge
    World Association for Sport Management Series

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases

    Edited by Marianna Sigala, Ulrike Gretzel

    Building on the foundations of Social Media in Travel, Tourism and Hospitality, this volume presents new developments in research theories, methodologies and applications related to the exploitation and impacts of social media in tourism, travel and hospitality, together with a critical review of…

    Hardback – 2017-02-05 
    Routledge
    New Directions in Tourism Analysis

  • Marketing and Supply Chain Management

    A Systemic Approach

    By Dimitris Folinas, Thomas Fotiadis

    Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two…

    Paperback – 2017-02-01 
    Routledge

  • Marketing Graffiti

    2nd Edition

    By Mike Saren

    Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. Most marketing textbooks tackle the subject as a business function—how to "do" marketing…

    Paperback – 2017-01-31 
    Routledge

  • Strategic Marketing Planning

    3rd Edition

    By Colin Gilligan, Richard M.S. Wilson, Tony Hines

    Strategic Marketing Planning is an evolution from Wilson and Gilligan’s classic textbook Strategic Marketing Management for students or courses that are covering marketing strategy, but without the implementation or control aspects. Like its predecessor, its focus is on simple questions: Where are…

    Paperback – 2017-01-31 
    Routledge

  • Stories of Strategies and Markets

    By Nigel F. Piercy

    'Stories of Strategies and Markets: Tales from the Marketplace' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by…

    Paperback – 2017-01-01 
    Routledge

  • Frameworks for Market Strategy

    By Noel Capon, Frank Go

    Frameworks for Market Strategy: European Edition helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors, and lies at the core of leading and managing a…

    Paperback – 2016-12-15 
    Routledge

  • Ethics in Marketing

    International cases and perspectives, 2nd Edition

    By Patrick E. Murphy, Gene R. Laczniak, Fiona Harris

    Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues…

    Paperback – 2016-12-13 
    Routledge

  • Airport Marketing

    Strategies to Cope with the New Millennium Environment

    By David Jarach

    Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport…

    Paperback – 2016-11-30
    Routledge

1Series in Marketing Management

Product Search