Public Relations Products

  • Public Relations, Branding and Authenticity

    Brand Communications in the Digital Age, 1st Edition

    By Sian Rees

    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge…

    Hardback – 2020-03-10 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Post-Truth Public Relations

    Communication in an Era of Digital Disinformation, 1st Edition

    By Gareth Thompson

    This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and fake news. It considers how public relations processes have contributed to the current social condition of post-truth and what constitutes…

    Hardback – 2020-03-03 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Strategic Communication for Startups and Entrepreneurs in China

    1st Edition

    By Linjuan Rita Men, Yi Grace Ji, Zifei Fay Chen

    This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research…

    Hardback – 2020-01-10 
    Routledge
    Routledge Insights in Public Relations Research

  • Public Relations and Whistleblowing

    Golden Handcuffs in Corporate Wrongdoing, 1st Edition

    By Cary A. Greenwood

    There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and…

    Hardback – 2020-01-01 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Place Branding

    Connecting Tourist Experiences to Places, 1st Edition

    Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place…

    Hardback – 2019-12-19 
    Routledge

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines, and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-12-12 
    Routledge

  • The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s…

    Paperback – 2019-12-09 
    Routledge

  • Teaching Public Relations

    Principles and Practices for Effective Learning, 1st Edition

    By Peter M. Smudde

    Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about…

    Paperback – 2019-12-09 
    Routledge

  • Popular culture and social change

    The hidden work of public relations, 1st Edition

    By Judy Motion, Kate Fitch

    Hardback – 2019-12-01 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Project Cost Recording and Reporting

    1st Edition

    By Alexia Nalewaik

    Communication is a vital part of project management, and reports are one of the preferred vehicles for transmitting information to an intended internal or external audience. Reports are also part of the system of control and governance on projects, used to bring attention to issues and prompt…

    Hardback – 2019-11-13 
    Routledge

  • The Global Public Relations Handbook

    Theory, Research, and Practice, 3rd Edition

    Edited by Krishnamurthy Sriramesh, Dejan Verčič

    In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This…

    Paperback – 2019-11-08 
    Routledge

  • The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-28 
    Routledge

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