Public Relations Products

  • Ethical Branding and Marketing

    Cases and Lessons, 1st Edition

    Edited by Hagai Gringarten, Raúl Fernández-Calienes

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and…

    Hardback – 2019-05-14 
    Routledge
    Routledge Advances in Management and Business Studies

  • Public Relations in the Gulf Cooperation Countries

    An Arab Perspective, 1st Edition

    Edited by Talal M Almutairi, Dean Kruckeberg

    The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations…

    Hardback – 2019-04-26 
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The British Conservative Government and the European Exchange Rate Mechanism

    1979-94, 1st Edition

    By Helen Thompson

    This text systematically traces the development of the British Conservative government's policy to the European Exchange Rate Mechanism from 1979 to 1994. The book provides information and insight into the development of ERM policy, which led to the downfall and discredit of the Conservative…

    Paperback – 2019-03-20 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising…

    Hardback – 2018-12-20
    Routledge

  • The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their…

    Paperback – 2018-12-10
    Routledge

  • Transformative Propaganda

    Opening the Archives of the British Safety Council, 1st Edition

    By Mike Esbester

    What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957. James Tye, its charismatic founder and leader for nearly 40 years, created the British Safety Council to bring about…

    Paperback – 2018-11-27
    Routledge

  • Protest Public Relations

    Communicating dissent and activism, 1st Edition

    Edited by Ana Adi

    Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature –…

    Hardback – 2018-11-09
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination, 1st Edition

    Edited by Romy Fröhlich

    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

    Hardback – 2018-11-05
    Routledge
    Routledge Research in Communication Studies

  • Social Media, Organizational Identity and Public Relations

    The Challenge of Authenticity, 1st Edition

    By Amy Thurlow

    Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in…

    Hardback – 2018-11-05
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Political Economy of City Branding

    1st Edition

    By Ari-Veikko Anttiroiko

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric…

    Paperback – 2018-10-26
    Routledge

  • Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

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