Public Relations Products

  • Public Relations and Social Theory

    Key Figures and Concepts, 2nd Edition

    Edited by Øyvind Ihlen, Betteke Van Ruler, Magnus Fredriksson

    Public Relations and Social Theory: Key figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-05-16 
    Routledge Communication Series

  • Public Relations as Emotional Labour


    By Liz Yeomans

    Inextricably linked to neoliberal market economies, Public Relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired…

    Hardback – 2018-05-15 
    Routledge New Directions in Public Relations & Communication Research

  • Public Relations and Individuality

    Fate, Influence and Autonomy

    By Simon Moore

    Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual…

    Hardback – 2018-05-01 
    Routledge New Directions in Public Relations & Communication Research

  • Cases in Public Relations Management

    The Rise of Social Media and Activism, 3rd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real…

    Paperback – 2018-05-01 

  • The British Conservative Government and the European Exchange Rate Mechanism


    By Helen Thompson

    This text systematically traces the development of the British Conservative government's policy to the European Exchange Rate Mechanism from 1979 to 1994. The book provides information and insight into the development of ERM policy, which led to the downfall and discredit of the Conservative…

    Paperback – 2018-04-30 

  • Public Relations and Whistleblowing

    Golden Handcuffs in Corporate Wrongdoing

    By Cary A. Greenwood

    There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and…

    Hardback – 2018-04-20 
    Routledge New Directions in Public Relations & Communication Research

  • Narrative by Numbers

    How to Tell Powerful and Purposeful Stories with Data

    By Sam Knowles

    As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are…

    Paperback – 2018-04-11 

  • Promotional Marketing

    Second Edition

    By Roddy Mullin

    This is a new edition of an established book now covering mobile, on-line and bricks-and-mortar sales and marketing, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made. This book clarifies why a focus on the customer is key…

    Paperback – 2018-04-01 

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-03-31 

  • Strategic Communication

    An Introduction

    By Jesper Falkheimer, Mats Heide

    Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational…

    Paperback – 2018-03-19 

  • Corporate Social Responsibility, Public Relations & Community Development

    Emerging Perspectives from Southeast Asia

    By Marianne Sison, Zeny Sarabia-Panol

    Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalised environments, knowledge of power, culture and colonial…

    Hardback – 2018-03-15 
    Routledge New Directions in Public Relations & Communication Research

  • Public Relations in Hyper-globalization

    Essential Relationship Management - A Japan Perspective

    By Takashi Inoue

    Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics based "self-correction model" assures governance to…

    Paperback – 2018-03-13 

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