Relationship Marketing Products

  • Retail Supply Chain Management, Second Edition

    By James B. Ayers, Mary Ann Odegaard

    Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the…

    Hardback – 2017-10-03 
    CRC Press

  • Contemporary Issues in Social Media Marketing

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-08-01 
    Routledge

  • How to Win at CRM

    Strategy, Implementation, Management

    By Seth Kinnett

    This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the…

    Hardback – 2017-07-24
    Auerbach Publications

  • Public Relations and the Corporate Persona

    The Rise of the Affinitive Organization

    By Burton Saint John III

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations…

    Hardback – 2017-07-17
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Managing Service, Education and Knowledge Management in the Knowledge Economic Era

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016), 8-9 October 2016 & 20-21 October 2016, Jakarta, Indonesia & Vladimir State University, Vladimir, Russia

    Edited by Ford Lumban Gaol, Natalia Filimonova, Fonny Hutagalung

    Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October…

    Hardback – 2017-06-20
    CRC Press

  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Edited by Vinnie Jauhari

    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create…

    Hardback – 2017-06-19
    Apple Academic Press
    Advances in Hospitality and Tourism

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-10
    Routledge
    Routledge Interpretive Marketing Research

  • The Internet of Things and Business

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-16
    Routledge
    Routledge Focus on Business and Management

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Frameworks for Market Strategy

    European Edition

    By Noel Capon, Frank Go

    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To…

    Paperback – 2016-12-13
    Routledge

  • Consumer Satisfaction in Medical Practice

    By William Winston, Paul A Sommers

    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent…

    Paperback – 2016-10-11
    Routledge

  • Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    Paperback – 2016-08-04
    Routledge
    Routledge Interpretive Marketing Research

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