Relationship Marketing Products

  • Marketing Planning in a Total Quality Environment

    By William Winston, John L Stanton, Robert E Linneman

    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and…

    Paperback – 2018-11-30 
    Routledge

  • A Trip Around the Sun

    By Christine Removille, Elizabeth Marks

    Hardback – 2018-11-30 
    Routledge

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2018-09-20 
    Routledge

  • Gifts, Romance, and Consumer Culture

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-10 
    Routledge
    Routledge Interpretive Marketing Research

  • The Emerging Technology of Big Data

    Its Impact as a Tool for ICT Development

    By Heru Susanto, Fang-Yie Leu, Chin Kang Chen

    Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the…

    Hardback – 2018-08-30 
    Apple Academic Press

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2018-08-07 
    Routledge
    Routledge Interpretive Marketing Research

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-08-01 
    Routledge

  • Superior Customer Value

    By Art Weinstein

    Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance…

    Paperback – 2018-07-31 
    Routledge

  • Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    Paperback – 2018-06-09
    Routledge
    Routledge Critical Studies in Public Management

  • Financial and Economic Tools Used in the World Hospitality Industry

    Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Moscow, Russia

    Edited by Ford Lumban Gaol, Natalia Filimonova, Vladimir Maslennikov

    The 2017 Fifth International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017) was held on 21-22 October 2017 and on 30 November 2017, in Bali, Indonesia and at the Financial University under the Government of the Russian Federation, Moscow,…

    Hardback – 2018-06-06
    CRC Press

  • Service Supply Chain Systems

    A Systems Engineering Approach

    Edited by Tsan-Ming Choi

    Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real "product" may take the form of a "…

    Paperback – 2018-05-27
    CRC Press
    Communications in Cybernetics, Systems Science and Engineering

  • Interviewing in a Changing World

    Situations and Contexts, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24
    Routledge

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