Relationship Marketing Products

  • The Emerging Technology of Big Data

    Its Impact as a Tool for ICT Development

    By Heru Susanto, Fang-Yie Leu, Chin Kang Chen

    Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the…

    Hardback – 2018-03-31 
    Apple Academic Press

  • Ethics and Professional Practice in Marketing

    By Catherine McGuinn, Kate Duke

    The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this in mind, this exciting new text considers marketing as a social activity—one that is as cultural, social and ethical as it is economic. Through this approach,…

    Paperback – 2018-03-05 
    Routledge

  • SERVE 2017

    Proceedings of the 5th International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017), 21-22 October, 2017, Discovery Kuta Hotel, Bali, Indonesia

    Edited by Ford Lumban Gaol

    SERVE 2017 contains papers presented at the 2017 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality, covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of…

    Hardback – 2018-03-04 
    CRC Press

  • Interviewing in a Changing World

    Contexts and Situations, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Retail Supply Chain Management, Second Edition

    By James B. Ayers, Mary Ann Odegaard

    Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the…

    Hardback – 2017-10-02
    CRC Press

  • Contemporary Issues in Social Media Marketing

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-27
    Routledge

  • How to Win at CRM

    Strategy, Implementation, Management

    By Seth Kinnett

    This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the…

    Hardback – 2017-07-13
    Auerbach Publications

  • Public Relations and the Corporate Persona

    The Rise of the Affinitive Organization

    By Burton Saint John III

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations…

    Hardback – 2017-07-13
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Managing Service, Education and Knowledge Management in the Knowledge Economic Era

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016), 8-9 October 2016 & 20-21 October 2016, Jakarta, Indonesia & Vladimir State University, Vladimir, Russia

    Edited by Ford Lumban Gaol, Natalia Filimonova, Fonny Hutagalung

    Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October…

    Hardback – 2017-06-20
    CRC Press

  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences

    Edited by Vinnie Jauhari

    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create…

    Hardback – 2017-06-19
    Apple Academic Press
    Advances in Hospitality and Tourism

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-10
    Routledge
    Routledge Interpretive Marketing Research

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