Relationship Marketing Products

  • Superior Customer Value

    By Art Weinstein

    Superior Customer Value is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance…

    Paperback – 2018-07-31 

  • Transformative Marketing

    A Roadmap for Driving Results in the Digital World

    By Ira Kaufman, Chris Horton

    Digital is more than just technology, it’s total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choice; it is a strategic imperative. The currency…

    Paperback – 2018-07-15 
    Productivity Press

  • The Emerging Technology of Big Data

    Its Impact as a Tool for ICT Development

    By Heru Susanto, Fang-Yie Leu, Chin Kang Chen

    Big Data is now highly regarded and accepted as a useful tool to help organizations manage their data and information effectively and efficiently. This new volume, The Emerging Technology of Big Data: Its Impact as a Tool for ICT Development, looks at the new technology that has emerged to meet the…

    Hardback – 2018-06-30 
    Apple Academic Press

  • Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    Paperback – 2018-06-09 
    Routledge Critical Studies in Public Management

  • Service Supply Chain Systems

    A Systems Engineering Approach

    Edited by Tsan-Ming Choi

    Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real "product" may take the form of a "…

    Paperback – 2018-05-27 
    CRC Press
    Communications in Cybernetics, Systems Science and Engineering

  • Financial and Economic Tools Used in the World Hospitality Industry

    Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Moscow, Russia

    Edited by Ford Lumban Gaol

    SERVE 2017 contains papers presented at the 2017 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality, covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of…

    Hardback – 2018-05-11 
    CRC Press

  • Interviewing in a Changing World

    Situations and Contexts, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23

  • Retail Supply Chain Management, Second Edition

    By James B. Ayers, Mary Ann Odegaard

    Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the…

    Hardback – 2017-10-02
    CRC Press

  • Contemporary Issues in Social Media Marketing

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-27

  • How to Win at CRM

    Strategy, Implementation, Management

    By Seth Kinnett

    This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the…

    Hardback – 2017-07-13
    Auerbach Publications

  • Public Relations and the Corporate Persona

    The Rise of the Affinitive Organization

    By Burton Saint John III

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations…

    Hardback – 2017-07-13
    Routledge New Directions in Public Relations & Communication Research

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