Relationship Marketing Products

  • The Internet of Things and Business

    1st Edition

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-13
    Routledge
    Routledge Focus on Business and Management

  • Consumer Satisfaction in Medical Practice

    1st Edition

    By William Winston, Paul A Sommers

    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent…

    Paperback – 2016-10-11
    Routledge

  • Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century, 1st Edition

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    Paperback – 2016-08-04
    Routledge
    Routledge Interpretive Marketing Research

  • Business Excellence

    Exceeding Your Customers' Expectations Each Time, All the Time, 1st Edition

    By Suresh Patel

    An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps…

    Hardback – 2016-08-01
    Productivity Press

  • Satellite Marketing

    Using Social Media to Create Engagement, 1st Edition

    By Kevin Popovic

    Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your…

    Paperback – 2016-05-24
    Productivity Press

  • Knowledge, Service, Tourism & Hospitality

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2015 (SERVE 2015), Bandung, Indonesia, 1-2 August 2015, 1st Edition

    Edited by Ford Lumban Gaol, Fonny Hutagalung, Abd Razak Zakaria, Zuwati Binti Hasim

    This proceedings volume contains papers presented at the 2015 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2015), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and…

    Hardback – 2016-04-05
    CRC Press

  • Contemporary Selling

    Building Relationships, Creating Value, 5th Edition

    By Mark W. Johnston, Greg W. Marshall

    Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to…

    Paperback – 2016-02-24
    Routledge

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-21
    Routledge

  • Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the…

    Paperback – 2015-11-26
    Routledge

  • The Dark Side of CRM

    Customers, Relationships and Management, 1st Edition

    Edited by Bang Nguyen, Lyndon Simkin, Ana Isabel Canhoto

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and…

    Paperback – 2015-09-04
    Routledge

  • Strong Brands, Strong Relationships

    1st Edition

    Edited by Susan Fournier, Michael J Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand…

    Paperback – 2015-06-22
    Routledge

  • Marketing Above the Noise

    Achieve Strategic Advantage with Marketing That Matters, 1st Edition

    By Linda J. Popky

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. …

    Hardback – 2015-04-16
    Routledge

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