Relationship Marketing Products

  • Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    Hardback – 2019-09-25 
    Routledge

  • GDPR

    How To Achieve and Maintain Compliance, 1st Edition

    By Mark Foulsham, Brian Hitchen, Andrew Denley

    Following the implementation of the new General Data Protect Regulation on 25 May 2018, organizations should now be fully compliant with their national interpretation of this far-reaching data protection standard. The reality is that most are not; whether through their inappropriate use of online…

    Hardback – 2019-01-11
    Routledge

  • Organizational Reputation in the Public Sector

    1st Edition

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    Paperback – 2018-10-25
    Routledge
    Routledge Critical Studies in Public Management

  • Historical Research in Marketing Management

    1st Edition

    Edited by Mark Tadajewski, D.G. Brian Jones

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are…

    Paperback – 2018-09-18
    Routledge
    Key Issues in Marketing Management

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge

  • Service Supply Chain Systems

    A Systems Engineering Approach, 1st Edition

    Edited by Tsan-Ming Choi

    Supply chain management is a well-developed area. The traditional supply chains are dynamic systems which include the forward and reverse flows of physical products and the related information and fund. However, a service supply chain is different because the real "product" may take the form of a "…

    Paperback – 2018-08-23
    CRC Press
    Communications in Cybernetics, Systems Science and Engineering

  • Winning With Data

    CRM and Analytics for the Business of Sports, 1st Edition

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-07-27
    Routledge

  • Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Retail Supply Chain Management

    2nd Edition

    By James B. Ayers, Mary Ann Odegaard

    Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the…

    Hardback – 2017-10-02
    CRC Press

  • Contemporary Issues in Social Media Marketing

    1st Edition

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-27
    Routledge

  • How to Win at CRM

    Strategy, Implementation, Management, 1st Edition

    By Seth Kinnett

    This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the…

    Hardback – 2017-07-13
    Auerbach Publications

  • Sensory Marketing

    Theoretical and Empirical Grounds, 1st Edition

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-10
    Routledge
    Routledge Interpretive Marketing Research

Product Search