Relationship Marketing Products

  • Winning With Data

    CRM and Analytics for the Business of Sports, 1st Edition

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-07-27
    Routledge

  • Financial and Economic Tools Used in the World Hospitality Industry

    Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Moscow, Russia, 1st Edition

    Edited by Ford Lumban Gaol, Natalia Filimonova, Vladimir Maslennikov

    The 2017 Fifth International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2017) was held on 21-22 October 2017 and on 30 November 2017, in Bali, Indonesia and at the Financial University under the Government of the Russian Federation, Moscow,…

    Hardback – 2018-06-06
    CRC Press

  • Interviewing in a Changing World

    Situations and Contexts, 2nd Edition

    By Jonathan H. Amsbary, Larry Powell

    Interviewing in a Changing World offers students the broadest coverage of interviewing available today by including several unique interview situations. Students begin to develop a better understanding of how to utilize strong interviewing skills in several different settings, as this text…

    Paperback – 2018-01-24
    Routledge

  • Routledge Handbook of Sports Marketing

    1st Edition

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Paperback – 2017-12-12
    Routledge
    Routledge International Handbooks

  • Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Retail Supply Chain Management

    2nd Edition

    By James B. Ayers, Mary Ann Odegaard

    Retail supply chain consists of multiple segments from sales to distribution to finance. Retail manufacturers rely on a complicated web of suppliers. Customer demand and market competition today requires extreme efficiency from end to end. This book offers the retail supply chain executive with the…

    Hardback – 2017-10-02
    CRC Press

  • Contemporary Issues in Social Media Marketing

    1st Edition

    Edited by Bikramjit Rishi, Subir Bandyopadhyay

    In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies…

    Paperback – 2017-07-27
    Routledge

  • How to Win at CRM

    Strategy, Implementation, Management, 1st Edition

    By Seth Kinnett

    This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the…

    Hardback – 2017-07-13
    Auerbach Publications

  • Public Relations and the Corporate Persona

    The Rise of the Affinitive Organization, 1st Edition

    By Burton Saint John III

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations…

    Hardback – 2017-07-13
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Managing Service, Education and Knowledge Management in the Knowledge Economic Era

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016), 8-9 October 2016 & 20-21 October 2016, Jakarta, Indonesia & Vladimir State University, Vladimir, Russia, 1st Edition

    Edited by Ford Lumban Gaol, Natalia Filimonova, Fonny Hutagalung

    Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October…

    Hardback – 2017-06-20
    CRC Press

  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences, 1st Edition

    Edited by Vinnie Jauhari

    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer…

    Hardback – 2017-06-19
    Apple Academic Press
    Advances in Hospitality and Tourism

  • Sensory Marketing

    Theoretical and Empirical Grounds, 1st Edition

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-10
    Routledge
    Routledge Interpretive Marketing Research

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