Relationship Marketing Products

  • Hospitality Marketing and Consumer Behavior

    Creating Memorable Experiences, 1st Edition

    Edited by Vinnie Jauhari

    Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer…

    Hardback – 2017-06-19
    Apple Academic Press
    Advances in Hospitality and Tourism

  • Sensory Marketing

    Theoretical and Empirical Grounds, 1st Edition

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2017-03-10
    Routledge
    Routledge Interpretive Marketing Research

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Frameworks for Market Strategy

    European Edition, 1st Edition

    By Noel Capon, Frank Go

    Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To…

    Paperback – 2016-12-13
    Routledge

  • The Internet of Things and Business

    1st Edition

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-13
    Routledge
    Routledge Focus on Business and Management

  • Consumer Satisfaction in Medical Practice

    1st Edition

    By William Winston, Paul A Sommers

    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent…

    Paperback – 2016-10-11
    Routledge

  • Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century, 1st Edition

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each…

    Paperback – 2016-08-04
    Routledge
    Routledge Interpretive Marketing Research

  • Business Excellence

    Exceeding Your Customers' Expectations Each Time, All the Time, 1st Edition

    By Suresh Patel

    An organization seeking to sustain and continually improve its competitive performance over many years must have a strategy – a Business Excellence Strategy.This book guides and illustrates the strategic journey to excellence, from major initiatives through everyday improvement programs, and helps…

    Hardback – 2016-08-01
    Productivity Press

  • Satellite Marketing

    Using Social Media to Create Engagement, 1st Edition

    By Kevin Popovic

    Satellite marketing uses multiple social media sites as a series of marketing sub-stations or "satellites." Each satellite is a stand-alone marketing effort, which means that if and when your prospects are engaged, they are being introduced to your brand, your product and services, and your…

    Paperback – 2016-05-24
    Productivity Press

  • Knowledge, Service, Tourism & Hospitality

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2015 (SERVE 2015), Bandung, Indonesia, 1-2 August 2015, 1st Edition

    Edited by Ford Lumban Gaol, Fonny Hutagalung, Abd Razak Zakaria, Zuwati Binti Hasim

    This proceedings volume contains papers presented at the 2015 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2015), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and…

    Hardback – 2016-04-05
    CRC Press

  • Contemporary Selling

    Building Relationships, Creating Value, 5th Edition

    By Mark W. Johnston, Greg W. Marshall

    Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to…

    Paperback – 2016-02-24
    Routledge

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-21
    Routledge

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