Relationship Marketing Products

  • Strong Brands, Strong Relationships

    1st Edition

    Edited by Susan Fournier, Michael J Breazeale, Jill Avery

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand…

    Paperback – 2015-06-22

  • Marketing Above the Noise

    Achieve Strategic Advantage with Marketing That Matters, 1st Edition

    By Linda J. Popky

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. …

    Hardback – 2015-04-16

  • The Role of Service in the Tourism & Hospitality Industry

    Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2014 (SERVE 2014), Gran Melia, Jakarta, Indonesia, 23-24 August 2014, 1st Edition

    Edited by Ford Lumban Gaol, Fonny Hutagalung

    This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and…

    Hardback – 2015-04-09
    CRC Press

  • Implementing SAP® CRM

    The Guide for Business and Technology Managers, 1st Edition

    By Vivek Kale

    In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of…

    Hardback – 2014-12-03
    Auerbach Publications

  • An Introduction to Social Media Marketing

    1st Edition

    By Alan Charlesworth

    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step…

    Paperback – 2014-11-20

  • Interactive Marketing

    Revolution or Rhetoric?, 1st Edition

    By Christopher Miles

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have…

    Paperback – 2014-07-03
    Routledge Interpretive Marketing Research

  • Management and Technology in Knowledge, Service, Tourism & Hospitality

    1st Edition

    Edited by Ford Lumban Gaol, Wyne Mars, Hoga Saragih

    Management and Technology in Knowledge, Service, Tourism and Hospitality contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be…

    Hardback – 2014-04-29
    CRC Press

  • Consumer-Brand Relationships

    Theory and Practice, 1st Edition

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how…

    Paperback – 2013-03-06

  • The Customer Century

    Lessons from World Class Companies in Integrated Communications, 1st Edition

    By Anders Gronstedt

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn…

    Paperback – 2011-12-09
    Routledge Corporate Communication Series

  • Values-based Service for Sustainable Business

    Lessons from IKEA, 1st Edition

    By Bo Edvardsson, Bo Enquist

    The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of…

    Paperback – 2011-03-04
    Routledge Studies in Management, Organizations and Society

  • Listening to the Voice of the Market

    How to Increase Market Share and Satisfy Current Customers, 1st Edition

    By R. Eric Reidenbach

    Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking…

    Hardback – 2009-12-16
    Productivity Press

  • The Art of Mastering Sales Management

    1st Edition

    By Thomas A. Cook

    If you believe that the answer no is but a request for more information and understand that the best closing questions are rhetorical, you understand the basic art of sales. If you can teach that art to others, you have the makings of a good sales manager. But not all good sales managers are equal;…

    Hardback – 2009-11-24
    CRC Press

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