Relationship Marketing Products

  • The Intimate Supply Chain

    Leveraging the Supply Chain to Manage the Customer Experience, 1st Edition

    By David Frederick Ross

    The growing power being exercised by today’s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It’s no longer so much about improving the manufacturing process as it…

    Hardback – 2008-06-09
    Auerbach Publications

  • Total Relationship Marketing

    3rd Edition

    By Evert Gummesson

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought…

    Paperback – 2008-05-29

  • Public Relations Law

    A Supplemental Text, 1st Edition

    By L. Marie Parkinson, Michael G. Parkinson

    This supplemental text on PR law is intended to be used with other mass communication textbooks.  It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass…

    Paperback – 2007-10-31

  • Routledge Handbook of Sports Sponsorship

    Successful Strategies, 1st Edition

    By Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill

    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative…

    Paperback – 2006-11-17

  • Handbook of CRM

    1st Edition

    By Adrian Payne

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that…

    Hardback – 2005-10-31

  • Strategic Service Management

    A Guide into 20 Different Models, Theories and Concepts, 1st Edition

    By Bettie M.J. Goud, Aart P.J. Goud

    Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational. This book is about services and has been written for service managers and practitioners as well…

    Paperback – 2004-08-01

  • Managing High-Tech Services Using a CRM Strategy

    1st Edition

    By Donald F. Blumberg

    As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer…

    Hardback – 2002-12-23
    CRC Press

  • Relationship Marketing

    1st Edition

    By Martin Christopher, Adrian Payne, David Ballantyne

    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship…

    Paperback – 2002-10-30

  • Customer Relationship Management

    1st Edition

    By Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book…

    Hardback – 2002-10-29

  • Customer Relationship Management Systems Handbook

    1st Edition

    By Duane E. Sharp

    The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an…

    Paperback – 2002-07-19
    Auerbach Publications

  • Understanding Business Processes

    1st Edition

    Edited by David Barnes

    What do business organisations do?The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process perspective, this book demonstrates that any…

    Paperback – 2000-10-19
    Understanding Business

  • Acquiring, Processing, and Deploying

    Voice of the Customer, 1st Edition

    By M. Larry Shillito

    Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer. Meeting their wants, needs, and desires better than anyone else will be paramount to your organization's success. Acquiring,…

    Hardback – 2000-09-25
    CRC Press

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