Relationship Marketing Products

  • Alignment

    A Provider's Guide to Managing the Practice of Health Care, 1st Edition

    By William Winston, Paul A Sommers

    Alignment: A Provider’s Guide to Managing the Practice of Health Care uses the method of alignment with proven examples and strategies to help health care providers achieve and maintain optimum effectiveness through continuous enhancement. Focusing on defining information and using it to…

    Hardback – 1999-05-26

  • Relationship Marketing

    1st Edition

    By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning…

    Hardback – 1999-05-13

  • The Role of the Hospitality Industry in the Lives of Individuals and Families

    1st Edition

    By Pamela R Cummings, Francis A Kwansa, Marvin B Sussman

    The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give…

    Paperback – 1998-10-05

  • Implementation of Total Quality Management

    A Comprehensive Training Program, 1st Edition

    By Erdener Kaynak, Rolf E Rogers

    Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all…

    Paperback – 1997-03-06

  • Relationship Marketing in Professional Services

    A Study of Agency-Client Dynamics in the Advertising Sector, 1st Edition

    By Aino Halinen

    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.…

    Hardback – 1996-11-14
    Routledge Advances in Management and Business Studies

  • Marketing Planning in a Total Quality Environment

    1st Edition

    By William Winston, John L Stanton, Robert E Linneman

    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and…

    Hardback – 1995-08-21

  • Marketing for Attorneys and Law Firms

    1st Edition

    By William Winston

    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as…

    Paperback – 1993-10-05

  • Warranty Cost Analysis

    1st Edition

    Edited by Wallace Blischke

    Considers cost and optimization problems from the manufacturer's and the buyer's points of view. The work discusses a variety of warranty policies and the mathematical models for the analysis of related engineering and management issues. All standard consumer product warranties are covered.…

    Hardback – 1993-09-17
    CRC Press

  • Integrating Total Quality Management in a Library Setting

    1st Edition

    By Susan Jurow, Susan Barnard

    Improve the delivery of library services by implementing total quality management (TQM), a system of continuous improvement employing participative management and centered on the needs of customers. Although TQM was originally designed for and successfully applied in business and manufacturing…

    Paperback – 1993-08-19

  • Factory Information Systems

    Design and Implementation for Cim Management and Control, 1st Edition

    By John Gaylord

    Hardback – 1987-06-23
    CRC Press
    Manufacturing Engineering and Materials Processing

  • Marketing and the Library

    1st Edition

    By Gary Ford

    The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.…

    Hardback – 1984-01-01

  • Marketing the Group Practice

    Practical Methods for the Health Care Practitioner, 1st Edition

    By William Winston

    A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such as advertising, public relations, fund raising, and “word of mouth” from satisfied clients.…

    Hardback – 1983-01-01

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