Relationship Marketing Products

  • Macro-Social Marketing Insights

    Systems Thinking for Wicked Problems, 1st Edition

    Edited by Ann-Marie Kennedy

    Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to…

    Hardback – 2019-08-07 
    Routledge
    Routledge Interpretive Marketing Research

  • Loyalty Management

    From Loyalty Programs to Omnichannel Customer Experiences, 1st Edition

    By Cristina Ziliani, Marco Ieva

    In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in…

    Hardback – 2019-10-02 
    Routledge

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