Relationship Marketing Products

  • Macro-Social Marketing Insights

    Systems Thinking for Wicked Problems, 1st Edition

    Edited by Ann-Marie Kennedy

    Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to…

    Hardback – 2019-08-07 
    Routledge
    Routledge Interpretive Marketing Research

Product Search