Retail Marketing Products

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for high technology companies to tackle contemporary demanding market challenges, they frequently deploy time reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of…

    Hardback – 2018-04-10 
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Promotional Marketing

    Second Edition

    By Roddy Mullin

    This is a new edition of an established book now covering mobile, on-line and bricks-and-mortar sales and marketing, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made. This book clarifies why a focus on the customer is key…

    Paperback – 2018-04-01 
    Routledge

  • Fashion Marketing

    Contemporary Issues, 3rd Edition

    By Tony Hines

    This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders now include pedagogical features,…

    Paperback – 2018-03-31 
    Routledge

  • The Psychology of Fashion

    By Carolyn Mair

    The Psychology of Fashion provides a succinct overview of how our thinking and behavior is affected by the fashion industry, examining how fashion design can undermine healthy body image, and how psychology can inform a more sustainable perspective on the production and disposal of clothing.…

    Paperback – 2018-03-15 
    Routledge
    The Psychology of Everything

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-12-05 
    Routledge

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-24 
    Routledge

  • Design Management

    Organisation and Marketing Perspectives

    By Sotiris T. Lalaounis

    Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers…

    Paperback – 2017-10-02
    Routledge

  • Transforming Organizations for the Subscription Economy

    Starting from Scratch

    By Alexander Manu

    The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to…

    Paperback – 2017-08-29
    Routledge

  • Digitalizing Consumption

    How devices shape consumer culture

    Edited by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre, Niklas Sörum

    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices…

    Hardback – 2017-06-05
    Routledge
    Routledge Interpretive Marketing Research

  • Routledge Handbook on Consumption

    Edited by Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger

    Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for…

    Hardback – 2017-02-28
    Routledge
    Routledge International Handbooks

  • Internet Retailing and Future Perspectives

    2nd Edition

    By Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach

    Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to…

    Paperback – 2016-12-05
    Routledge

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-21
    Routledge

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