Retail Marketing Products

  • Retail and the Artifice of Social Change

    By Steven Miles

    In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world. Retail has become increasingly influential in homogenising the urban experience.…

    Hardback – 2015-11-18 
    Routledge
    Routledge Advances in Sociology

  • Contemporary Issues in Green and Ethical Marketing

    Edited by Morven G. McEachern, Marylyn Carrigan

    In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption…

    Paperback – 2015-08-26
    Routledge
    Key Issues in Marketing Management

  • On The Origins of Self-Service

    By Franck Cochoy

    Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this perspective and takes a close look at the…

    Hardback – 2015-08-11
    Routledge
    Routledge Studies in the History of Marketing

  • Principles of Retailing

    2nd Edition

    By John Fernie, Suzanne Fernie, Christopher Moore

    Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely…

    Paperback – 2015-05-05
    Routledge

  • Retail Marketing

    By Frank Quix, van der Kind Rob

    In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside…

    Paperback – 2015-03-26
    Routledge

  • The Routledge Companion to Financial Services Marketing

    Edited by Tina Harrison, Hooman Estelami

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the…

    Hardback – 2014-12-03
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Retailing in Emerging Markets

    A policy and strategy perspective

    Edited by Malobi Mukherjee, Richard Cuthbertson, Elizabeth Howard

    Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in…

    Hardback – 2014-09-18
    Routledge
    Routledge Studies in International Business and the World Economy

  • Retail Product Management

    Buying and merchandising, 3rd Edition

    By Rosemary Varley

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the…

    Paperback – 2014-09-16
    Routledge

  • Multicultural Perspectives in Customer Behaviour

    Edited by Maria G. Piacentini, Charles C. Cui

    With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important…

    Paperback – 2014-07-04
    Routledge
    Key Issues in Marketing Management

  • The New Psychology of Money

    By Adrian Furnham

    The New Psychology of Money is an accessible and engrossing analysis of our psychological relationship to money in all its forms. Comprehensive and insightful, Adrian Furnham explores the role that money plays in a range of contexts, from the family to the high street, and asks whether the…

    Paperback – 2014-05-01
    Routledge

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber

    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results,…

    Paperback – 2014-01-23
    Routledge

  • Global Strategies in Retailing

    Asian and European Experiences

    Edited by John Dawson, Masao Mukoyama

    Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers…

    Hardback – 2013-09-10
    Routledge
    Routledge Studies in International Business and the World Economy

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