Services Marketing Products

  • Financial Services Marketing

    An International Guide to Principles and Practice, 3rd Edition

    By Christine Ennew, Nigel Waite, Roisin Waite

    Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is…

    Paperback – 2017-09-12 
    Routledge

  • The Routledge Handbook of Tourism Marketing

    Edited by Scott McCabe

    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real…

    Paperback – 2017-05-28
    Routledge

  • Platform Strategy

    How to Unlock the Power of Communities and Networks to Grow Your Business

    By Laure Claire Reillier, Benoit Reillier

    During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform…

    Hardback – 2017-04-10
    Routledge

  • Routledge Handbook of Football Marketing

    Edited by Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport…

    Hardback – 2017-03-23
    Routledge
    Routledge International Handbooks

  • Contemporary Sport Marketing

    Global perspectives

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Hardback – 2017-02-09
    Routledge
    World Association for Sport Management Series

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Hardback – 2016-07-14
    Routledge Academic

  • Customer Value Creation Behavior

    By Youjae Yi

    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage…

    Paperback – 2016-04-21
    Routledge

  • Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Hardback – 2015-12-15
    Routledge
    Routledge International Handbooks

  • Competitive Marketing (RLE Marketing)

    A Strategic Approach

    By John O'Shaughnessy

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Marketing

  • Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Hardback – 2015-11-05
    Routledge
    Routledge Advances in Tourism

  • On the Marketisation and Marketing of Higher Education

    Edited by Anthony Lowrie, Jane Hemsley-Brown

    Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research,…

    Paperback – 2015-07-23
    Routledge
    Key Issues in Marketing Management

  • Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and…

    Paperback – 2015-03-23
    Routledge
    Routledge International Handbooks

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