Services Marketing Products

  • Hospitality Sales and Marketing

    An Evolutionary Journey with Howard Feiertag, 1st Edition

    By Howard Feiertag

    Hospitality Sales and Marketing: Through a Period of Evolutions showcases a collection of the best “Sales Clinic” columns written by the author over the course of 35 years. The volume provides an eye-opening account from one of the industry’s true leaders, defining how hospitality sales have…

    Hardback – 2019-06-15 
    Apple Academic Press

  • Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-05-22 
    Routledge India

  • International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richelieu

    How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of…

    Hardback – 2019-04-25
    Routledge
    Routledge Research in Sport Business and Management

  • Contemporary Sport Marketing

    Global perspectives, 1st Edition

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Paperback – 2018-09-27
    Routledge
    World Association for Sport Management Series

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge

  • The Routledge Companion to Arts Marketing

    1st Edition

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-08-23
    Routledge

  • Promotional Marketing

    2nd Edition

    By Roddy Mullin

    In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and…

    Paperback – 2018-05-17
    Routledge

  • Strategic Marketing for High Technology Products

    An Integrated Approach, 1st Edition

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Destination Marketing

    An international perspective, 1st Edition

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Paperback – 2018-04-25
    Routledge
    Routledge Advances in Tourism

  • Advanced Theory and Practice in Sport Marketing

    3rd Edition

    By Eric C. Schwarz, Jason D. Hunter

    Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced…

    Paperback – 2017-12-19
    Routledge

  • Routledge Handbook of Sports Marketing

    1st Edition

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Paperback – 2017-12-12
    Routledge
    Routledge International Handbooks

  • Digital Channels and Social Media Management in Luxury Markets

    1st Edition

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-12-01
    Routledge
    Routledge-Giappichelli Studies in Business and Management

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