Marketing Research Products

  • Shipping in Turkey

    A Marketing Analysis of the Passenger Ferry Sector, 1st Edition

    By Funda Yercan, Michael Roe

    First published in 1999, this volume is part of the Plymouth Studies in Contemporary Shipping series represents a unique collection of papers and edited texts from the leading maritime institute in Western Europe at the University of Plymouth. It covers all aspects of the industry from operations…

    Paperback – 2020-02-01 
    Routledge
    Routledge Revivals

  • The Art of Successful Brand Collaborations

    Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More, 1st Edition

    By Géraldine Michel, Reine Willing

    Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand…

    Paperback – 2020-01-29 
    Routledge

  • Market Assessment with OR Applications

    1st Edition

    By Adarsh Anand, Deepti Aggrawal, Mohini Agarwal

    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of…

    Hardback – 2019-12-23 
    CRC Press
    Mathematical Engineering, Manufacturing, and Management Sciences

  • Value in Marketing

    Retrospective and Perspective Stance, 1st Edition

    Edited by Marin A. Marinov

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end consumers or business users. It is the unique value…

    Hardback – 2019-12-11 
    Routledge
    Routledge Frontiers in the Development of International Business, Management and Marketing

  • Bridging Boundaries in Consumption, Markets and Culture

    1st Edition

    Edited by Karen V. Fernandez, Bernardo Figueiredo

    This book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, and cultural meanings. Answering the challenge to do more than merely cross the boundaries between these fields, the authors in this volume also undertake the far harder work of bridging…

    Hardback – 2019-09-10
    Routledge

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension, 1st Edition

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    Paperback – 2019-07-17
    Routledge

  • Food and Experiential Marketing

    Pleasure, Wellbeing and Consumption, 1st Edition

    Edited by Wided Batat

    Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic,…

    Hardback – 2019-06-25
    Routledge
    Routledge Interpretive Marketing Research

  • Contemporary Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Paperback – 2019-06-06
    Routledge

  • Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    Paperback – 2019-05-09
    Routledge

  • Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-04-30
    Routledge India

  • Death in a Consumer Culture

    1st Edition

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    Paperback – 2019-03-28
    Routledge

  • Relationship Marketing in the Digital Age

    1st Edition

    By Robert W. Palmatier, Lena Steinhoff

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business…

    Hardback – 2019-01-02
    Routledge
    Routledge Studies in Marketing

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