Marketing Research Products

  • Ethnic Marketing

    Theory, Practice and Entrepreneurship, 1st Edition

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2019-01-10 
    Routledge
    Routledge Studies in Marketing

  • Relationship Marketing in the Digital Age

    1st Edition

    By Robert Palmatier, Lena Steinhoff

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business…

    Hardback – 2019-01-07 
    Routledge
    Routledge Studies in Marketing

  • Intellectual Property in Chemistry

    A Guide to Applying for and Obtaining a Patent for Graduate Students and Postdoctoral Scholars, 1st Edition

    By Nelson Durán, Leandro Carneiro Fonseca, Amedea B. Seabra

    This book provides detailed instructions for reading and writing a patent. The book presents useful instructions for undergraduate and graduate students as well as post-doctoral, researchers and professors in the field of Chemistry and related areas. Written from a practical point of view it…

    Paperback – 2018-12-05 
    CRC Press

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-29 
    Routledge

  • Gendering Theory in Marketing and Consumer Research

    1st Edition

    Edited by Zeynep Arsel, Kirsi Eräranta, Johanna Moisander

    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and…

    Paperback – 2018-10-18
    Routledge
    Key Issues in Marketing Management

  • Marketing Performativity

    Theories, practices and devices, 1st Edition

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Paperback – 2018-10-18
    Routledge
    Key Issues in Marketing Management

  • Qualitative Marketing Research

    Understanding Consumer Behaviour, 1st Edition

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-15
    Routledge

  • Historical Research in Marketing Management

    1st Edition

    Edited by Mark Tadajewski, D.G. Brian Jones

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are…

    Paperback – 2018-09-18
    Routledge
    Key Issues in Marketing Management

  • Gifts, Romance, and Consumer Culture

    1st Edition

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-17
    Routledge
    Routledge Interpretive Marketing Research

  • Taste, Consumption and Markets

    An Interdisciplinary Volume, 1st Edition

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-09-04
    Routledge
    Routledge Interpretive Marketing Research

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory, 1st Edition

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Paperback – 2018-09-04
    Routledge

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective, 1st Edition

    By Tony Wilson

    Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on…

    Hardback – 2018-08-14
    Routledge
    Routledge Interpretive Marketing Research

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