Marketing Research Products

  • The Internet of Things and Business

    By Martin De Saulles

    The rapidly developing Internet of Things (IoT) has the potential to radically change the way we live and work. The smart phones, watches and fitness trackers we carry with us, and the connected devices in our homes, are producing unprecedented volumes of data. This data is invaluable for the…

    Hardback – 2016-12-01 
    Routledge
    Routledge Focus on Business and Management

  • Gendering Theory in Marketing and Consumer Research

    Edited by Zeynep Arsel, Kirsi Eraranta, Johanna Moisander

    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and…

    Hardback – 2016-11-30 
    Routledge

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations…

    Hardback – 2016-10-05 
    Routledge
    Routledge Advances in Management and Business Studies

  • Value First then Price

    Quantifying value in Business to Business markets from the perspective of both buyers and sellers

    Edited by Andreas Hinterhuber, Todd Snelgrove

    Value-based pricing - pricing a product according to its value to the customer rather than its cost - is a powerful and often profitable strategy. Buyers need to evaluate the monetary benefits of a product against the price of its competitors. Sellers justify their price points through documenting…

    Paperback – 2016-09-29 
    Routledge

  • Alternative Market Research Methods

    Market Sensing

    Edited by David Longbottom, Alison Lawson

    Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables…

    Paperback – 2016-09-20 
    Routledge

  • Green Marketing in a Unified Europe

    By Alma T Mintu-Wimsatt, Hector R Lozada

    The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies…

    Paperback – 2016-08-31 
    Routledge

  • Social Media and Interactive Communications

    A service sector reflective on the challenges for practice and theory

    Edited by Mark Durkin, Aodheen McCartan, Mairead Brady

    The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the…

    Hardback – 2016-07-14
    Routledge Academic

  • The Routledge Companion to Contemporary Brand Management

    Edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson

    The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original…

    Hardback – 2016-07-13
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Historical Research in Marketing Management

    Edited by Mark Tadajewski, D.G. Brian Jones

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are…

    Hardback – 2016-06-01
    Routledge
    Key Issues in Marketing Management

  • Globalization of Consumer Markets

    Structures and Strategies

    By Erdener Kaynak, Salah Hassan

    The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s…

    Paperback – 2016-05-13
    Routledge

  • Customer Value Creation Behavior

    By Youjae Yi

    We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage…

    Paperback – 2016-04-21
    Routledge

  • The Practice of the Meal

    Food, Families and the Market Place

    Edited by Benedetta Cappellini, David Marshall, Elizabeth Parsons

    Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation,…

    Hardback – 2016-04-05
    Routledge
    Routledge Interpretive Marketing Research

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