Marketing Research Products

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge Studies in Marketing

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective

    By Tony Wilson

    Practice Theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organizational, psychological and social insight. Their hermeneutic focus is on…

    Hardback – 2018-07-01 
    Routledge Interpretive Marketing Research

  • All In

    Why Sustainability is the Future of Business

    By David Grayson, Chris Coulter, Mark Lee

    Written by three of the foremost thinkers in the field of sustainability, All In In identifies the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on the perspectives of…

    Paperback – 2018-05-31 

  • Taste, Consumption and Markets

    An Interdisciplinary Volume

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-05-11 
    Routledge Interpretive Marketing Research

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for high technology companies to tackle contemporary demanding market challenges, they frequently deploy time reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of…

    Hardback – 2018-05-09 
    Routledge Studies in Innovation, Organizations and Technology

  • Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory

    By Christopher Miles

    Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern…

    Hardback – 2018-04-30 
    Routledge Studies in Marketing

  • Understanding the Marketing Exceptionality of Prestige Perfumes

    By Nithda Horoszko, David Moskowitz, Howard Moskowitz

    Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive…

    Hardback – 2018-03-30 

  • Customer Engagement

    Contemporary issues and challenges

    Edited by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer…

    Paperback – 2017-12-21

  • Foundations of Marketing Thought

    The Influence of the German Historical School

    By D.G. Brian Jones, Mark Tadajewski

    The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional…

    Hardback – 2017-12-14
    Routledge Studies in the History of Marketing

  • Digital Channels and Social Media Management in Luxury Markets

    By Fabrizio Mosca, Chiara Civera

    In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies. The principal changes include the following: new geographical market development, such as in the Far East, India, and some parts of Africa (…

    Hardback – 2017-12-01

  • Young Consumer Behaviour

    A Research Companion

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23

  • Consumer Vulnerability

    Edited by Susan Dunnett, Kathy Hamilton, Maria Piacentini

    This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer…

    Hardback – 2017-11-08
    Key Issues in Marketing Management

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