Marketing Research Products

  • Marketing Interaction & Technology

    By Dirk vom Lehn

    Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the…

    Hardback – 2019-01-01 
    Routledge
    Routledge Studies in Marketing

  • Intellectual Property in Chemistry

    A Guide to Applying for and Obtaining a Patent for Graduate Students and Postdoctoral Scholars

    By Nelson Durán, Leandro Carneiro Fonseca, Amedea B. Seabra

    This book provides detailed instructions for reading and writing a patent. The book presents useful instructions for undergraduate and graduate students as well as post-doctoral, researchers and professors in the field of Chemistry and related areas. Written from a practical point of view it…

    Paperback – 2018-12-15 
    CRC Press

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in the area of quantitative consumer research.…

    Paperback – 2018-11-19 
    Routledge Academic

  • Qualitative Marketing Research

    Understanding Consumer Behaviour

    By Dominika Maison

    This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes.…

    Paperback – 2018-10-08 
    Routledge

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge
    Routledge Studies in Marketing

  • Gifts, Romance, and Consumer Culture

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-10 
    Routledge
    Routledge Interpretive Marketing Research

  • Artificial Intelligence and Marketing

    By James Seligman

    The exponential growth of data has inspired companies to gather and process information using a systematic approach. Marketers now require a sound working knowledge of new technologies that can allow them to analyse large volumes of data and make decisions for competitive advantage. This book…

    Paperback – 2018-08-08 
    Routledge

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective

    By Tony Wilson

    Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on…

    Hardback – 2018-08-07 
    Routledge
    Routledge Interpretive Marketing Research

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations…

    Paperback – 2018-08-07 
    Routledge
    Routledge Advances in Management and Business Studies

  • History of Marketing in India

    By Rohit Varman, Hari Sreekumar

    The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and…

    Hardback – 2018-08-01 
    Routledge
    Routledge Studies in the History of Marketing

  • All In

    The Future of Business Leadership

    By David Grayson, Chris Coulter, Mark Lee

    Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research…

    Paperback – 2018-06-07
    Routledge

  • Taste, Consumption and Markets

    An Interdisciplinary Volume

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-06-01
    Routledge
    Routledge Interpretive Marketing Research

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