Marketing Research Products

  • The Art of Co-Branding

    From Artists to Celebrities, to NGO's, Museums, Territories and More, 1st Edition

    By Geraldine Michel, Reine Willing

    Co-branding is widely considered the art of the perfect match. This book is a guide to understanding the complex process of co-branding as well as it explaining the key factors of success to build this specific form of a partnership. This book gives tangible examples of partnerships between various…

    Paperback – 2019-07-30 
    Routledge

  • Death in a Consumer Culture

    1st Edition

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    Paperback – 2019-06-06 
    Routledge

  • Food and Experiential Marketing

    Pleasure, Wellbeing and Consumption, 1st Edition

    Edited by Wided Batat

    Pleasure plays a significant but often neglected role in the creation of consumer well-being and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic,…

    Hardback – 2019-05-31 
    Routledge
    Routledge Interpretive Marketing Research

  • Researching Marketing Decisions

    The Indian Context, 1st Edition

    Edited by Ritu Mehta

    This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology,…

    Hardback – 2019-05-22 
    Routledge India

  • Customer Relationship Management

    Concepts and Technologies, 4th Edition

    By Francis Buttle, Stan Maklan

    Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition,…

    Paperback – 2019-05-01 
    Routledge

  • Contemporary Consumer Culture Theory

    1st Edition

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Paperback – 2019-04-15 
    Routledge

  • Relationship Marketing in the Digital Age

    1st Edition

    By Robert W. Palmatier, Lena Steinhoff

    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business…

    Hardback – 2019-01-02
    Routledge
    Routledge Studies in Marketing

  • Ethnic Marketing

    Theory, Practice and Entrepreneurship, 1st Edition

    By Guilherme D. Pires, John Stanton

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-12-13
    Routledge
    Routledge Studies in Marketing

  • Quantitative Research Methods in Consumer Psychology

    Contemporary and Data Driven Approaches, 1st Edition

    Edited by Paul Hackett

    Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their…

    Paperback – 2018-12-10
    Routledge

  • Intellectual Property in Chemistry

    A Guide to Applying for and Obtaining a Patent for Graduate Students and Postdoctoral Scholars, 1st Edition

    By Nelson Durán, Leandro Carneiro Fonseca, Amedea B. Seabra

    This book provides detailed instructions for reading and writing a patent. The book presents useful instructions for undergraduate and graduate students as well as post-doctoral, researchers and professors in the field of Chemistry and related areas. Written from a practical point of view it…

    Paperback – 2018-12-03
    CRC Press

  • Gendering Theory in Marketing and Consumer Research

    1st Edition

    Edited by Zeynep Arsel, Kirsi Eräranta, Johanna Moisander

    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and…

    Paperback – 2018-10-18
    Routledge
    Key Issues in Marketing Management

  • Marketing Performativity

    Theories, practices and devices, 1st Edition

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Paperback – 2018-10-18
    Routledge
    Key Issues in Marketing Management

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