Marketing Research Products

  • Ethnic Marketing

    By John Stanton, Guilherme Pires

    Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understand, let alone control. Dominant…

    Hardback – 2018-09-15 
    Routledge
    Routledge Studies in Marketing

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations…

    Paperback – 2018-08-07 
    Routledge
    Routledge Advances in Management and Business Studies

  • Artificial Intelligence and Marketing

    By James Seligman

    The exponential growth of data has inspired companies to gather and process information using a systematic approach. Marketers now require a sound working knowledge of new technologies that can allow them to analyse large volumes of data and make decisions for competitive advantage. This book…

    Hardback – 2018-08-02 
    Routledge

  • History of Marketing in India

    By Rohit Varman, Hari Sreekumar

    The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and…

    Hardback – 2018-08-01 
    Routledge
    Routledge Studies in the History of Marketing

  • Consumption, Psychology and Practice Theories

    A Hermeneutic Perspective

    By Tony Wilson

    Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on…

    Hardback – 2018-07-12 
    Routledge
    Routledge Interpretive Marketing Research

  • All In

    The Future of Business Leadership

    By David Grayson, Chris Coulter, Mark Lee

    Written by three leading thinkers in the field of sustainability, All In defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research…

    Paperback – 2018-06-04 
    Routledge

  • Taste, Consumption and Markets

    An Interdisciplinary Volume

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-06-01 
    Routledge
    Routledge Interpretive Marketing Research

  • Strategic Marketing for High Technology Products

    An Integrated Approach

    By Thomas Fotiadis

    In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional…

    Hardback – 2018-05-01
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Marketing, Rhetoric and Control

    The Magical Foundations of Marketing Theory

    By Christopher Miles

    Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern…

    Hardback – 2018-04-26
    Routledge
    Routledge Studies in Marketing

  • Understanding the Marketing Exceptionality of Prestige Perfumes

    By Nithda Horoszko, David Moskowitz, Howard Moskowitz

    Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive…

    Hardback – 2018-03-27
    Routledge

  • Customer Engagement

    Contemporary issues and challenges

    Edited by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer…

    Paperback – 2017-12-21
    Routledge

  • Foundations of Marketing Thought

    The Influence of the German Historical School

    By D.G. Brian Jones, Mark Tadajewski

    The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional…

    Hardback – 2017-12-14
    Routledge
    Routledge Studies in the History of Marketing

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