Marketing Research Products

  • Consumer Vulnerability

    Edited by Susan Dunnett, Kathy Hamilton, Maria Piacentini

    This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer…

    Hardback – 2017-10-10 
    Routledge
    Key Issues in Marketing Management

  • Digital Analytics for Marketing

    By Marshall Sponder, Gohar F. Khan

    This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing…

    Paperback – 2017-10-02 
    Routledge

  • Innovation in Pricing

    Contemporary Theories and Best Practices, 2nd Edition

    Edited by Andreas Hinterhuber, Stephan M. Liozu

    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the…

    Paperback – 2017-08-10 
    Routledge

  • Contemporary Consumer Culture Theory

    Edited by John F. Sherry, Eileen M Fischer

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen…

    Hardback – 2017-06-01
    Routledge
    Routledge Studies in Marketing

  • Marketing for Health and Wellness Programs

    By James Busbin, Donald Self

    Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in…

    Paperback – 2017-02-27
    Routledge

  • Marketing Performativity

    Theories, practices and devices

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Hardback – 2017-02-07
    Routledge
    Key Issues in Marketing Management

  • The Internet of Things and Business

    By Martin De Saulles

    The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial…

    Hardback – 2016-12-16
    Routledge
    Routledge Focus on Business and Management

  • Ethnic Marketing

    By Guilherme Pires

    Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of…

    Paperback – 2016-12-12
    Routledge

  • Qualitative Research in Digital Environments

    A Research Toolkit

    By Alessandro Caliandro, Alessandro Gandini

    This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally…

    Paperback – 2016-12-12
    Routledge

  • Gendering Theory in Marketing and Consumer Research

    Edited by Zeynep Arsel, Kirsi Eräranta, Johanna Moisander

    Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and…

    Hardback – 2016-12-12
    Routledge
    Key Issues in Marketing Management

  • Marketing Health Care Into the Twenty-First Century

    The Changing Dynamic

    By Alan K Vitberg

    Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an…

    Paperback – 2016-10-17
    Routledge

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