Marketing Research Products

  • Addiction as Consumer Choice

    Exploring the Cognitive Dimension

    By Gordon Foxall

    A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further…

    Hardback – 2016-02-19 
    Routledge Studies in Marketing

  • The Routledge Companion to Marketing History

    Edited by D.G. Brian Jones, Mark Tadajewski

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this…

    Hardback – 2016-02-10 
    Routledge Companions in Business, Management and Accounting

  • Branding Masculinity

    Tracing the Cultural Foundations of Brand Meaning

    By Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories…

    Hardback – 2016-01-29 
    Routledge Interpretive Marketing Research

  • The Marketing / Accounting Interface

    Edited by Robin Roslender, Richard M.S. Wilson

    When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in…

    Paperback – 2016-01-28 
    Key Issues in Marketing Management

  • Customer Engagement

    Contemporary issues and challenges

    Edited by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

    How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer…

    Hardback – 2015-12-17 

  • Brand Meaning

    Meaning, Myth and Mystique in Today’s Brands, 2nd Edition

    By Mark Batey

    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect…

    Paperback – 2015-12-16 

  • Death in a Consumer Culture

    Edited by Susan Dobscha

    Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities. Death in a…

    Hardback – 2015-12-16 
    Routledge Interpretive Marketing Research

  • The Foundations of Marketing Practice

    A history of book marketing in Germany

    By Ronald A. Fullerton

    Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This…

    Hardback – 2015-12-16 
    Routledge Studies in the History of Marketing

  • Cult of Analytics

    Data analytics for marketing, 2nd Edition

    By Steve Jackson

    Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the…

    Paperback – 2015-11-26

  • Assembling Consumption

    Researching actors, networks and markets

    Edited by Robin Canniford, Domen Bajde

    Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the…

    Paperback – 2015-09-23

  • The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon R. Foxall

    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the…

    Hardback – 2015-09-08
    Routledge Companions in Business, Management and Accounting

  • Marketing Management in Asia.

    Edited by Stanley Paliwoda, Tim Andrews, Junsong Chen

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’…

    Paperback – 2015-09-03
    Routledge Studies in International Business and the World Economy

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