Brand Management Products

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    Why read this book? Because in the digital age, where we are daily inundated with useless information, those people who can use language and stories to differentiate themselves will thrive. Personal and corporate brands must be built on ‘authenticity’. And there is no better way to be authentic…

    Hardback – 2018-11-05 
    Routledge

  • The Routledge Companion to Transmedia Studies

    Edited by Matthew Freeman, Renira Rampazzo Gambarato

    Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and…

    Hardback – 2018-09-26 
    Routledge
    Routledge Media and Cultural Studies Companions

  • The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-09-22 
    Routledge

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2018-09-20 
    Routledge

  • Gifts, Romance, and Consumer Culture

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-10 
    Routledge
    Routledge Interpretive Marketing Research

  • The Business Developer's Playbook

    Relationship Selling Principles and the DNA of Dialogue Selling

    By Peter Nixon

    This book explains an innovative Dialogue Sales Process, and the Relationship Sales Principles which underpin it, and captures the most important elements arising from decades of consulting and training for leaders around the world in search of practical solutions for selling professional services,…

    Hardback – 2018-08-28 
    Productivity Press

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-08-13 
    Routledge

  • Sensory Marketing

    Theoretical and Empirical Grounds

    By Bertil Hultén

    Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in…

    Paperback – 2018-08-07 
    Routledge
    Routledge Interpretive Marketing Research

  • User-Generated Content and the Law

    By Andrew Sparrow

    The term 'User-Generated Content' has come to be adopted for everything from Flickr photos and YouTube videos to blog comments, Twitter posts and reviews on Yelp or Amazon. You only have to consider today's best known websites from YouTube and Google to MySpace and Facebook, eBay and Wikipedia to…

    Hardback – 2018-07-30 
    Routledge

  • Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    Paperback – 2018-06-09
    Routledge
    Routledge Critical Studies in Public Management

  • Brand Valuation

    By Luc Paugam, Paul André, Henri Philippe, Roula Harfouche

    In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex…

    Paperback – 2018-06-08
    Routledge
    Routledge Studies in Accounting

  • Taste, Consumption and Markets

    An Interdisciplinary Volume

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-06-01
    Routledge
    Routledge Interpretive Marketing Research

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