Brand Management Products

  • Routledge Handbook on Consumption

    Edited by Margit Keller, Bente Halkier, Terhi-Anna Wilska, Monica Truninger

    Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for…

    Hardback – 2017-02-07 
    Routledge International Handbooks

  • Personality, Design and Marketing

    Matching design to customer personal preferences

    Edited by Gloria Moss

    It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to…

    Hardback – 2017-02-03 

  • Marketing Performativity

    Theories, practices and devices

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Hardback – 2017-01-23 
    Key Issues in Marketing Management

  • Retail Design

    Theoretical Perspectives

    Edited by Ann Petermans, Anthony Kent

    The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part…

    Hardback – 2016-12-15 

  • Customer Loyalty Programmes and Clubs

    2nd Edition

    By Stephan A. Butscher

    In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right…

    Paperback – 2016-11-30 

  • Social and Environmental Issues in Advertising

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Hardback – 2016-11-07 

  • What the New Breed of CMOs Know That You Don't

    By MaryLee Sachs

    This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their…

    Paperback – 2016-10-31 

  • Shopping 3.0

    Shopping, the Internet or Both?

    By Cor Molenaar

    Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of…

    Paperback – 2016-10-31 

  • The End of Shops

    Social Buying and the Battle for the Customer

    By Cor Molenaar

    Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future…

    Paperback – 2016-10-31 

  • Six Sigma in Transactional and Service Environments

    By Hasan Akpolat

    In 1987, Motorola developed Six Sigma out of a need for improvement in their pager manufacturing processes. Since then, Six Sigma has been implemented by a number of manufacturing companies, predominantly in the USA. In the late 1990s, however, Six Sigma gained wider and international popularity…

    Paperback – 2016-10-31 

  • Delivering Excellent Service Quality in Aviation

    A Practical Guide for Internal and External Service Providers

    By Mario Kossmann

    A practical and realistic guide for both external and internal service providers in an aviation context to implementing an effective way to control the service quality as perceived by their customers, Delivering Excellent Service Quality in Aviation is essential for those service providers that are…

    Paperback – 2016-10-19

  • Creating Innovative Products and Services

    The FORTH Innovation Method

    By Gijs van Wulfen

    Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new…

    Paperback – 2016-10-11

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