Brand Management Products

  • Perspectives on Impact

    Leading Voices On Making Systemic Change in the Twenty-First Century, 1st Edition

    Edited by Nina Montgomery

    This book offers a snapshot of how the ‘impact’ industry is tackling the complex, multi-dimensional challenges facing our world. The book's chapters apply a systems thinking lens to (1) dimensionalize various approaches to social change, and (2) call for greater cross-sectoral and interdiscplinary…

    Paperback – 2019-01-30 
    Routledge

  • Perspectives on Purpose

    Building Brands and Businesses for the Twenty-First Century, 1st Edition

    Edited by Nina Montgomery

    Purpose is everywhere. But as an industry, in our purpose fervor we have become fairly flippant in our usage of the term to the point where it has become somewhat flimsy, diluted by imprecise and varied applications across LinkedIn posts and strategy decks. At its most basic, the purpose of this…

    Paperback – 2019-01-28 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter, 1st Edition

    By Charlie Corbett

    After more than a decade working as an editor and journalist, Charlie Corbett took his first, tentative steps into the corporate world in 2012. And was appalled by what he found there: a confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising…

    Hardback – 2018-12-20 
    Routledge

  • The Political Economy of City Branding

    1st Edition

    By Ari-Veikko Anttiroiko

    Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric…

    Paperback – 2018-11-22 
    Routledge

  • Organizational Reputation in the Public Sector

    1st Edition

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    Paperback – 2018-11-10 
    Routledge
    Routledge Critical Studies in Public Management

  • Social and Environmental Issues in Advertising

    1st Edition

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-10-18
    Routledge

  • Marketing Performativity

    Theories, practices and devices, 1st Edition

    Edited by Katy Mason, Hans Kjellberg, Johan Hagberg

    Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice…

    Paperback – 2018-10-18
    Routledge
    Key Issues in Marketing Management

  • The Routledge Companion to Transmedia Studies

    1st Edition

    Edited by Matthew Freeman, Renira Rampazzo Gambarato

    Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and…

    Hardback – 2018-10-02
    Routledge
    Routledge Media and Cultural Studies Companions

  • The Business Developer's Playbook

    Relationship Selling Principles and the DNA of Dialogue Selling, 1st Edition

    By Peter Nixon

    This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different…

    Hardback – 2018-09-18
    Productivity Press

  • Historical Research in Marketing Management

    1st Edition

    Edited by Mark Tadajewski, D.G. Brian Jones

    This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are…

    Paperback – 2018-09-18
    Routledge
    Key Issues in Marketing Management

  • Gifts, Romance, and Consumer Culture

    1st Edition

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-17
    Routledge
    Routledge Interpretive Marketing Research

  • Taste, Consumption and Markets

    An Interdisciplinary Volume, 1st Edition

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-09-04
    Routledge
    Routledge Interpretive Marketing Research

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