Brand Management Products

  • Brazilian Mobilities

    1st Edition

    Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    Hardback – 2020-03-30 
    Routledge
    Changing Mobilities

  • Public Relations, Branding and Authenticity

    Brand Communications in the Digital Age, 1st Edition

    By Sian Rees

    Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge…

    Hardback – 2020-03-10 
    Routledge
    Routledge New Directions in PR & Communication Research

  • Brand Positioning

    Connecting Marketing Strategy and Communications, 1st Edition

    By Erik Kostelijk, Karel Jan Alsem

    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. Divided into three key parts, the book works step-by-step through the creation of an effective…

    Paperback – 2020-02-18 
    Routledge

  • The Art of Successful Brand Collaborations

    Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause…and More, 1st Edition

    By Géraldine Michel, Reine Willing

    Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand…

    Paperback – 2020-01-29 
    Routledge

  • Market Assessment with OR Applications

    1st Edition

    By Adarsh Anand, Deepti Aggrawal, Mohini Agarwal

    This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis. It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of…

    Hardback – 2019-12-23 
    CRC Press
    Mathematical Engineering, Manufacturing, and Management Sciences

  • Museum Marketization

    Cultural Institutions in the Neoliberal Era, 1st Edition

    Edited by Karin M Ekström

    This wide-ranging book explores the impact of marketisation on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…

    Paperback – 2019-12-20 
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Place Branding

    Connecting Tourist Experiences to Places, 1st Edition

    Edited by Pantea Foroudi, Chiara Mauri, Charles Dennis, T C Melewar

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place…

    Hardback – 2019-12-19 
    Routledge

  • Contemporary Issues in Branding

    1st Edition

    Edited by Pantea Foroudi, Maria Palazzo

    This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present…

    Paperback – 2019-12-18 
    Routledge

  • Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-11-25 
    Routledge

  • Sport Branding Insights

    1st Edition

    By Constantino Stavros, Aaron C.T. Smith

    In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking…

    Hardback – 2019-11-08 
    Routledge
    Sport Business Insights

  • International Luxury Brand Strategy

    1st Edition

    Edited by Pierre Xiao Lu

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a worldwide luxury brand in the 21st century. The book gives an overview on how a luxury brand is created through economic rules and…

    Paperback – 2019-10-31 
    Routledge

  • The Evolution of Luxury

    1st Edition

    By Ian Malcolm Taplin

    This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being…

    Paperback – 2019-09-25
    Routledge

5Series in Brand Management

Product Search