Brand Management Products

  • Customer Experience Management

    Service Design and Delivery

    By James Seligman

    In a world packed with competing demands on a consumer’s attention, it is more important than ever for businesses to deliver the best possible customer experience. A customer with a wealth of communication channels at their fingertips is less forgiving and more demanding, and any organisation that…

    Paperback – 2019-01-31 
    Routledge

  • The Art of Plain Speaking

    How to Write and Speak in a Way that Will Impress the People that Matter

    By Charlie Corbett

    After 12 years working as an editor and journalist, Charlie Corbett made his first, tentative steps into the corporate world in 2012. And was appalled by what he found there. A confusing and nonsensical place, where common sense and basic humanity had been replaced by jargon, dehumanising language…

    Hardback – 2018-12-20 
    Routledge

  • Social and Environmental Issues in Advertising

    Edited by Sukki Yoon, Sangdo Oh

    In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example,…

    Paperback – 2018-12-07 
    Routledge

  • Organizational Reputation in the Public Sector

    Edited by Arild Wæraas, Moshe Maor

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have…

    Paperback – 2018-11-10 
    Routledge
    Routledge Critical Studies in Public Management

  • The Routledge Companion to Transmedia Studies

    Edited by Matthew Freeman, Renira Rampazzo Gambarato

    Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and…

    Hardback – 2018-09-13 
    Routledge
    Routledge Media and Cultural Studies Companions

  • The Routledge Companion to Arts Marketing

    Edited by Daragh O'Reilly, Ruth Rentschler, Theresa A. Kirchner

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in…

    Paperback – 2018-09-13 
    Routledge

  • Gifts, Romance, and Consumer Culture

    Edited by Yuko Minowa, Russell W. Belk

    How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic…

    Hardback – 2018-09-10 
    Routledge
    Routledge Interpretive Marketing Research

  • The Business Developer's Playbook

    Relationship Selling Principles and the DNA of Dialogue Selling

    By Peter Nixon

    This book is not about selling products -- it is about selling yourself, your ideas, and your services. This book explains an innovative dialogue sales process, and the relationship sales principles that underpin it. In every sales situation, there is both a seller and a buyer and, at different…

    Hardback – 2018-08-30 
    Productivity Press

  • Winning With Data

    CRM and Analytics for the Business of Sports

    By Fiona Green

    For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The…

    Hardback – 2018-07-27
    Routledge

  • Brand Valuation

    By Luc Paugam, Paul André, Henri Philippe, Roula Harfouche

    In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex…

    Paperback – 2018-06-08
    Routledge
    Routledge Studies in Accounting

  • Taste, Consumption and Markets

    An Interdisciplinary Volume

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-06-01
    Routledge
    Routledge Interpretive Marketing Research

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