Information / Knowledge Management Products

  • Consumer Behaviour and Analytics

    Data Driven Decision Making, 1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-09-02 
    Routledge

  • Developing Informed Intuition for Decision-Making

    1st Edition

    By Jay Liebowitz

    This book examines how to develop the main traits that are necessary to become an “informed intuitant”. Case studies and examples of successful “informed intuitants” are a major component of the book. “Intuitant” is someone who has the intuitive awareness to be successful. “Informed intuitant”…

    Hardback – 2019-08-07 
    Taylor & Francis
    Data Analytics Applications

  • The Connectivity of Innovation in the Construction Industry

    1st Edition

    Edited by Malena Ingemansson Havenvid, Åse Linné, Lena E. Bygballe, Chris Harty

    The construction industry is currently experiencing accelerating developments concerning societal demands along with project complexity, internationalization and digitalization. In an attempt to grasp the consequences of these demands on productivity and innovation, this edited book addresses how…

    Hardback – 2019-04-10
    Routledge
    Spon Research

  • Business Process Management

    1st Edition

    By Akhil Kumar

    This book introduces students to business process management, an approach that aims to align the organization's business processes with the demands of the marketplace. Processes serve as a coordination mechanism, and the aim of business process management is to improve the organization’s…

    Paperback – 2018-02-12
    Routledge

  • Customer Relationship Management

    The Foundation of Contemporary Marketing Strategy, 2nd Edition

    By Roger J. Baran, Robert J. Galka

    This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced…

    Paperback – 2016-12-15
    Routledge

  • Organisational Learning

    An integrated HR and knowledge management perspective, 1st Edition

    By Roderick Smith

    Organizational Learning: An Integrated HR and Knowledge Management Perspective draws on a broad and multi-disciplinary base to look at the origins and practice of organizational learning. It critically considers the nature of organizational knowledge as a social construct; pedagogical issues around…

    Paperback – 2016-05-05
    Routledge

  • Creating Value with Big Data Analytics

    Making Smarter Marketing Decisions, 1st Edition

    By Peter C. Verhoef, Edwin Kooge, Natasha Walk

    Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This…

    Paperback – 2016-01-14
    Routledge

  • Information Systems

    What Every Business Student Needs to Know, 1st Edition

    By Efrem G. Mallach

    Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. Information Systems: What Every Business Student Needs to Know takes a new approach to the required information systems course for business majors.For each topic…

    Paperback – 2015-08-21
    Chapman and Hall/CRC
    Chapman & Hall/CRC Textbooks in Computing

  • Straight Choices

    The Psychology of Decision Making, 2nd Edition

    By Ben R. Newell, David A. Lagnado, David R. Shanks

    Should I have this medical treatment or that one? Is this computer a better buy than that one? Should I invest in shares or keep my money under the bed? We all face a perplexing array of decisions every day. Thoroughly revised and updated throughout, the new edition of Straight Choices provides…

    Paperback – 2015-06-15
    Psychology Press

  • Web Programming for Business

    PHP Object-Oriented Programming with Oracle, 1st Edition

    By David Paper

    Web Programming for Business: PHP Object-Oriented Programming with Oracle focuses on fundamental PHP coding, giving students practical, enduring skills to solve data and technical problems in business. Using Oracle as the backend database, the book is version-neutral, teaching students code…

    Paperback – 2015-06-02
    Routledge

  • Knowledge Management

    Systems and Processes, 2nd Edition

    By Irma Becerra-Fernandez, Rajiv Sabherwal

    This text serves as a complete introduction to the subject of knowledge management, incorporating technical, and social aspects of knowledge management, as well as practical examples, traditional approaches, and emerging topics.…

    Hardback – 2014-12-17
    Routledge

  • Enterprise Integration and Information Architecture

    A Systems Perspective on Industrial Information Integration, 1st Edition

    By Li Da Xu

    Enterprise solutions have emerged as promising tools for integrating and extending business processes across business functions. Supplying a clear and comprehensive introduction to the field, this book provides a detailed description of enterprise information integration—from the development of…

    Hardback – 2014-07-10
    Auerbach Publications
    Advances in Systems Science and Engineering (ASSE)

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