Management of Technology Products

  • Artificial Intelligence and Marketing

    By James Seligman

    The exponential growth of data has inspired companies to gather and process information using a systematic approach. Marketers now require a sound working knowledge of new technologies that can allow them to analyse large volumes of data and make decisions for competitive advantage. This book…

    Paperback – 2019-01-31 
    Routledge

  • Digital Transformation and Marketing Management

    By James Seligman

    Digital Transformation and Marketing Management provides a comprehensive overview of the current theory and practice of marketing from a technology perspective, and its use and application in the context of organizations today. The book explores and delivers new thinking on marketing management…

    Paperback – 2019-01-31 
    Routledge
    Business and Digital Transformation

  • E-business

    Technology, Strategy and Management

    By Paul Bocij

    With the rapid progress of technologies and their prevalence in the business world, the term 'E-business' is one that applies to the majority of current businesses. Information and communications technology (ICT) has transformed organisations, bringing new business models, new ways of managing the…

    Paperback – 2019-01-30 
    Routledge

  • Leading the Project Revolution

    Reframing the Human Dynamics of Successful Projects

    Edited by Darren Dalcher

    People play a vital part in the success of projects, initiatives and organisations, yet traditional project management sources offer limited guidance and insights that extend beyond technical roles and prescriptions. Leading the Project Revolution delves into the dynamics of people, teams and…

    Hardback – 2019-01-10 
    Routledge
    Advances in Project Management

  • Marketing Interaction & Technology

    By Dirk vom Lehn

    Marketing Interaction & Technology takes an interactionist perspective to study the relationship between marketing, interaction and technology. Current thought and research in marketing and associated fields like consumer research are still pervaded by behaviorist concepts that simplify the…

    Hardback – 2019-01-01 
    Routledge
    Routledge Studies in Marketing

  • Boundary Crossing in Policy and Public Management

    The Critical Challenges

    Edited by Luke Craven, Helen Dickinson, Gemma Carey

    This book aims to develop four key challenges that remain unresolved in the boundary-spanning literature, which span from the conceptual, to the practice, to the translational. In doing so, it tackles the question of boundary-spanning from four different angles, providing an in-depth investigation…

    Hardback – 2018-11-15 
    Routledge
    Routledge Critical Studies in Public Management

  • Open Source Innovation

    The Phenomenon, Participant's Behaviour, Business Implications

    By Cornelius Herstatt, Daniel Ehls

    Open Source Innovation (OSI) has gained considerable momentum within the last years. Academic and management practice interest grows as more and more end-users consider and even participate in Open Source product development like Linux, Android, or Wikipedia. Open Source Innovation: Phenomenon,…

    Paperback – 2018-11-10 
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Public Administration Reformation

    Market Demand from Public Organizations

    Edited by Yogesh K. Dwivedi, Mahmud Shareef, Sanjay K Pandey, Vinod Kumar

    In an attempt to instil trust in their performance, credibility, integrity, efficiency, cost-effectiveness, and good governance, many public organizations are in effect viewing tax-paying citizens as consumers. Little research exists to explore synergies between the market economy, public…

    Paperback – 2018-09-26 
    Routledge
    Routledge Critical Studies in Public Management

  • Technology and Innovation for Marketing

    By Eleonora Pantano, Clara Bassano, Constantinos-Vasilios Priporas

    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with…

    Paperback – 2018-08-31 
    Routledge

  • Blockchain

    Transforming Your Business and Our World

    By Mark Van Rijmenam, Philippa Ryan

    The internet was envisaged as a decentralised global network, but in the past 25 years it has come to be controlled by a few, very powerful, centralised companies. Blockchain is a technological paradigm shift that allows secure, reliable, and direct information transfer between individuals,…

    Paperback – 2018-08-15
    Routledge

  • The Ultimate Route to Market

    How Technology Professionals Can Work Successfully with Global Systems Integrators, Outsourcers and Consulting Firms

    By Ian Shanahan

    Global systems integrators, outsourcers and consulting firms are responsible for directly leveraging or influencing most IT investment in large corporations. Original equipment manufacturers (OEMs), software companies and other technology providers aspire to create mutually successful partnerships…

    Hardback – 2018-08-14
    Routledge

  • The Organization of Transport

    A History of Users, Industry, and Public Policy

    Edited by Massimo Moraglio, Christopher Kopper

    Over the past ten years, the study of mobility has demonstrated groundbreaking approaches and new research patterns. These investigations criticize the concept of mobility itself, suggesting the need to merge transport and communication research, and to approach the topic with novel instruments and…

    Paperback – 2018-08-07
    Routledge
    Routledge International Studies in Business History

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