Management of Technology Products

  • Technology and Innovation for Marketing

    1st Edition

    By Eleonora Pantano, Clara Bassano, Constantinos-Vasilios Priporas

    Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with…

    Paperback – 2018-08-28
    Routledge

  • e-HRM

    Digital Approaches, Directions & Applications, 1st Edition

    Edited by Mohan Thite

    As with other parts of business, technology is having a profound effect on the world of work and management of human resources. Technology is a key enabler for faster, cheaper and better delivery of HR services and in some cases can have a transformational as well as unintended negative effect.…

    Paperback – 2018-07-04
    Routledge

  • Managing Educational Technology

    School Partnerships and Technology Integration, 1st Edition

    By Sandra Schamroth Abrams, Xiaojun June Chen, Michael P. Downton

    Managing Educational Technology examines the ways in which stakeholders from businesses, K-12 schools, and universities can influence the quality and success of technology integration in primary and secondary classrooms.   Inspired by their experiences in the field as educators, education…

    Paperback – 2018-03-14
    Routledge

  • Business Process Management

    1st Edition

    By Akhil Kumar

    This book introduces students to business process management, an approach that aims to align the organization's business processes with the demands of the marketplace. Processes serve as a coordination mechanism, and the aim of business process management is to improve the organization’s…

    Paperback – 2018-02-12
    Routledge

  • Business Process Management

    Practical Guidelines to Successful Implementations, 4th Edition

    By John Jeston

    Business Process Management, a huge bestseller, has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add measurable value to their organizations. The book’s runaway success can be attributed partly to its overview of all major useful frameworks…

    Paperback – 2018-01-08
    Routledge

  • Creativity and Strategic Innovation Management

    Directions for Future Value in Changing Times, 2nd Edition

    By Malcolm Goodman, Sandra M. Dingli

    Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman…

    Paperback – 2017-03-27
    Routledge

  • Project Management for Engineering, Business and Technology

    5th Edition

    By John M. Nicholas, Herman Steyn

    Project Management for Engineering, Business and Technology, 5th edition, addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application.…

    Paperback – 2016-12-19
    Routledge

  • Innovation and Technology

    Business and economics approaches, 1st Edition

    By Nikos Vernardakis

    Innovation has revolutionized the world economy, yet it remains often misunderstood. This textbook seeks to elucidate the nature and impact of innovation for both undergraduate and graduate students. Innovation and Technology examines the impact of innovation on both economic theory and the real…

    Paperback – 2016-01-14
    Routledge
    Routledge Advanced Texts in Economics and Finance

  • Managing Technology Entrepreneurship and Innovation

    1st Edition

    By Paul Trott, Dap Hartmann, Patrick van der Duin, Victor Scholten, J. Roland Ortt

    Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors’ considerable experience…

    Paperback – 2015-11-30
    Routledge

  • Web Programming for Business

    PHP Object-Oriented Programming with Oracle, 1st Edition

    By David Paper

    Web Programming for Business: PHP Object-Oriented Programming with Oracle focuses on fundamental PHP coding, giving students practical, enduring skills to solve data and technical problems in business. Using Oracle as the backend database, the book is version-neutral, teaching students code…

    Paperback – 2015-06-02
    Routledge

  • Technology and Public Management

    1st Edition

    By Alan R. Shark

    At last, here is a textbook that covers the field of technology and public management in an informative and engaging style. Ever since the National Association of Schools of Public Affairs and Administration required greater infusion of technology into the curriculum, faculty and administrators…

    Paperback – 2015-03-03
    Routledge

  • Diving Into the Bitstream

    Information Technology Meets Society in a Digital World, 1st Edition

    By Barry M. Dumas

    Nationwide, and indeed worldwide, there has been a growing awareness of the importance of access to information. Accordingly, information technology (IT), broadly defined and its role beyond the internal workings of businesses has leapt into the social consciousness. Diving into the Bitstream…

    Paperback – 2012-08-29
    Routledge

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