Management of Technology Products

  • Information Technology and Competitive Advantage in Small Firms

    1st Edition

    By Brian Webb, Frank Schlemmer

    Does Information Technology matter? This book argues that even as Information Technology hardware, software, data and associated processes are becoming more of a commodity, it has never been more important to manage Information Technology as a strategic asset. However, managing Information…

    Paperback – 2015-03-04

  • Technology and Public Management

    1st Edition

    By Alan R. Shark

    At last, here is a textbook that covers the field of technology and public management in an informative and engaging style. Ever since the National Association of Schools of Public Affairs and Administration required greater infusion of technology into the curriculum, faculty and administrators…

    Paperback – 2015-03-03

  • Agile Readiness

    Four Spheres of Lean and Agile Transformation, 1st Edition

    By Thomas P. Wise, Reuben Daniel

    Agile Readiness is designed to provide guidance to the manager or business leader in establishing a successful environment to enable fast moving agile and lean project methods focused on business systems transformation. Agile and lean offer huge potential as methods for reducing risk and costs,…

    Hardback – 2015-01-28

  • Cyber Security Management

    A Governance, Risk and Compliance Framework, 1st Edition

    By Peter Trim, Yang-Im Lee

    Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber…

    Hardback – 2014-09-10

  • Bridging the Business-Project Divide

    Techniques for Reconciling Business-as-Usual and Project Cultures, 1st Edition

    By John Brinkworth

    In organizations these days, there are two cultures, two sets of expectations, two languages; that of the business-as-usual organization and separately that of projects. These cultures need to work together effectively. Unfortunately, the natural side-effect of two such different perspectives is…

    Hardback – 2014-08-29

  • Working on Innovation

    1st Edition

    Edited by Christophe Midler, Guy Minguet, Monique Vervaeke

    Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in…

    Paperback – 2014-08-12
    Routledge Studies in Innovation, Organizations and Technology

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace, 1st Edition

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;…

    Paperback – 2014-07-04

  • The Transformative Capacity of New Technologies

    A Theory of Sociotechnical Change, 1st Edition

    By Ulrich Dolata

    Scientific concepts on the co-evolution of technology and society, as well as recent sociotechnical system approaches, focus on the general interrelations between technology, socioeconomic structures, and institutions. Their aim is to study and explain processes and modes of technological change.…

    Paperback – 2014-07-04
    Routledge Advances in Sociology

  • The Coming of Age of Information Technologies and the Path of Transformational Growth

    A long run perspective on the late 2000s recession, 1st Edition

    By Davide Gualerzi

    In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand,…

    Paperback – 2014-06-23
    Routledge Advances in Heterodox Economics

  • The Out-of-Home Immersive Entertainment Frontier

    Expanding Interactive Boundaries in Leisure Facilities, 1st Edition

    By Kevin Williams, Michael Mascioni

    Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where…

    Paperback – 2014-05-28

  • Innovation, Knowledge and Power in Organizations

    1st Edition

    By Theodora Asimakou

    This book examines discourses of knowledge and innovation in post-industrial societies and knowledge-based organizations. The author investigates the value of knowledge and the question of innovation management in a fully commercial environment for a technology company. In contrast with most of…

    Paperback – 2014-05-19
    Routledge Studies in Global Competition

  • Organisational Capital

    Modelling, Measuring and Contextualising, 1st Edition

    Edited by Ahmed Bounfour

    There is much debate as to how companies carry out their activities in the context of new information and communication technologies influencing organizations to decentralize and develop new managerial practises including outsourcing and networking. Recent theories have emphasized the importance of…

    Paperback – 2014-05-19
    Routledge Studies in Innovation, Organizations and Technology

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