Pharmaceutical Industries Products

  • Stem Cell Research and the Collaborative Regulation of Innovation

    By Sarah Devaney

    Hopes are high that stem cell (SC) research will lead to treatments and cures for some of the most serious diseases affecting humankind today. SC science has been used in a treatment setting in the replacement of patients’ windpipes and in restoring sight to patients who were blind in one eye and…

    Paperback – 2015-12-09
    Routledge
    Biomedical Law and Ethics Library

  • Innovation and Global Competitiveness

    Case of India's Manufacturing Sector

    Edited by N.S. Siddharthan, K. Narayanan

    In the post-liberalization period, India has slowly but steadily tried to foster innovation to improve competitive efficiency of Indian manufacturing and thus boost global competitiveness of the industrial sector. Foreign direct investment was looked upon as a major source of technology paradigm…

    Hardback – 2015-11-16
    Routledge

  • Managing Projects in Research and Development

    By Ron Basu

    Research and Development is the vehicle by which organizations and economies create opportunity, innovation and secure a stream of future products and services.These outcomes are all critically important sources of sustainability in a world that is changing faster than most companies can keep…

    Hardback – 2015-08-14
    Routledge

  • Socialize Your Patient Engagement Strategy

    How Social Media and Mobile Apps Can Boost Health Outcomes

    By Letizia Affinito, John Mack

    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide…

    Hardback – 2015-08-07
    Routledge

  • Pharmaceutical Industry and Public Policy in Post-reform India

    By Reji K. Joseph

    This book examines the impact of economic reforms in India on the pharmaceutical industry and access to medicines. It traces the changing production and trade pattern of the industry, research and development (R&D) preferences and strategies of Indian pharmaceutical firms, patent system…

    Hardback – 2015-08-04
    Routledge India
    Critical Political Economy of South Asia

  • Global Issues in Pharmaceutical Marketing

    By Lea Prevel Katsanis

    Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine…

    Paperback – 2015-07-24
    Routledge

  • Forecasting for the Pharmaceutical Industry

    Models for New Product and In-Market Forecasting and How to Use Them, 2nd Edition

    By Arthur G. Cook

    Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of…

    Hardback – 2015-05-08
    Gower

  • The Price of Global Health

    Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation, 2nd Edition

    By Ed Schoonveld

    Public debate on the rising cost of new biotechnology drug treatments has intensified over the last few years as healthcare budget pressures have mounted under a strained economy. Meanwhile, the demand for new, effective medical and drug treatments continues to rise as unhealthy lifestyles cause…

    Hardback – 2015-01-02
    Routledge

  • Knowledge Management in the Pharmaceutical Industry

    Enhancing Research, Development and Manufacturing Performance

    By Elisabeth Goodman, John Riddell

    The Pharmaceutical Industry has been undergoing a major transformation since the heady days of 'big pharma' in the 1970s and 80s. Patent expiry, the rise of generics, and the decline of the blockbuster drug have all changed the landscape over the last 10-15 years. It's an environment where…

    Hardback – 2014-08-29
    Routledge

  • Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

    By Stuart St P Slatter

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market…

    Hardback – 2014-08-22
    Routledge
    Routledge Library Editions: Marketing

  • Applying Lean Six Sigma in the Pharmaceutical Industry

    By Bikash Chatterjee

    Bikash Chatterjee emphasizes the criticality of applying the principles of Lean and Six Sigma within the paradigm of the drug development process. His guide to operational excellence in the pharmaceutical and biotech industries is a focused summary of the application of Lean Six Sigma theory to the…

    Hardback – 2014-07-16
    Gower

  • Patient Safety

    Perspectives on Evidence, Information and Knowledge Transfer

    Edited by Lorri Zipperer

    Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error. The book draws from multidisciplinary areas…

    Hardback – 2014-06-02
    Routledge

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