Pharmaceutical Industries Products

  • Design for Health

    Edited by Emmanuel Tsekleves, Rachel Cooper

    One of the most complex global challenges is improving wellbeing and developing strategies for promoting health or preventing ‘illbeing’ of the population. The role of designers in indirectly supporting the promotion of healthy lifestyles or in their contribution to illbeing has emerged. This…

    Hardback – 2017-05-31 
    Routledge
    Design for Social Responsibility

  • Pharmaceutical Metrics

    Measuring and Improving R & D Performance

    By David S. Zuckerman

    'What gets measured gets fixed' and this is as true of the pharmaceutical industry as any other. The problem is that pharmaceutical businesses are complex. Drug research and development involves extended and expensive processes; defining appropriate metrics for these processes is not easy, yet…

    Paperback – 2017-03-06
    Routledge

  • Reinventing Patient Recruitment

    Revolutionary Ideas for Clinical Trial Success

    By Joan F. Bachenheimer, Bonnie A. Brescia

    During the last five years, clinical research and development costs have risen exponentially without a proportionate increase in the number of new medications. While patient recruitment for clinical studies is only one component in the development of a new medicine or treatment, it is one of the…

    Paperback – 2017-02-27
    Routledge

  • Knowledge Management in Healthcare

    Edited by Lorri Zipperer

    Knowledge management goes beyond data and information capture in computerized health records and ordering systems; it seeks to leverage the experiences of all who interact in healthcare to enhance care delivery, teamwork, and organizational learning. Knowledge management - if envisioned…

    Paperback – 2016-11-17
    Routledge

  • Pharmaceutical Process Design and Management

    By Kate McCormick, D. Wylie McVay Jr

    A quality product or service is the successful and profitable outcome of organising resources, as judged by the final customer. Every business unit needs processes in order to do this effectively; and all processes must be documented so that achievements can be measured and future improvements…

    Paperback – 2016-11-11
    Routledge

  • The Future of Health Economics

    Edited by Olivier Ethgen, Ulf Staginnus

    The pharmaceutical industry faces a well-documented perfect storm: on the one hand, the patent cliff; the lack of new blockbusters and, on the other, economic pressure on pricing from markets with growing expectations and shrinking budgets. In the face of such pressure, traditional health economics…

    Hardback – 2016-10-21
    Routledge

  • Darwin's Medicine

    How Business Models in the Life Sciences Industry are Evolving

    By Brian D. Smith

    Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the…

    Hardback – 2016-10-19
    Routledge

  • The Political Economy of Pharmaceutical Patents

    US Sectional Interests and the African Group at the WTO

    By Sherry S. Marcellin

    This book provides a fresh, multidisciplinary, and exciting look at the making and remaking of pharmaceutical patents at the GATT/WTO, by utilising a Coxian political economy of continuity and change in the global political economy (GPE). Marcellin focuses on the role of the transnational drug…

    Paperback – 2016-10-17
    Routledge
    Global Health

  • Patient Safety

    Perspectives on Evidence, Information and Knowledge Transfer

    Edited by Lorri Zipperer

    Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error. The book draws from multidisciplinary areas…

    Paperback – 2016-10-11
    Routledge

  • The Future of Pharma

    Evolutionary Threats and Opportunities

    By Brian D. Smith

    By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be…

    Paperback – 2016-10-03
    Routledge

  • Project Management for the Pharmaceutical Industry

    By Laura Brown, Tony Grundy

    The pharmaceutical industry has encountered major shifts in recent years, both within the industry, and in its external environment. The cost of healthcare rising due to an ageing population, the intensification of regulatory requirements and mergers within the industry have led to an increased…

    Paperback – 2016-10-03
    Routledge

  • Brand Planning for the Pharmaceutical Industry

    By Janice MacLennan

    Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and…

    Paperback – 2016-09-23
    Routledge

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