Pharmaceutical Industries Products

  • Darwin's Medicine

    How Business Models in the Life Sciences Industry are Evolving

    By Brian D. Smith

    Darwin’s Medicine is the sequel to Brian D. Smith’s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin’s Medicine goes much deeper into the…

    Hardback – 2016-11-18 
    Routledge

  • The Future of Health Economics

    Edited by Olivier Ethgen, Ulf Staginnus

    The pharmaceutical industry faces a well-documented perfect storm: on the one hand, the patent cliff; the lack of new blockbusters and, on the other, economic pressure on pricing from markets with growing expectations and shrinking budgets. In the face of such pressure, traditional health economics…

    Hardback – 2016-10-25 
    Routledge

  • Patient Safety

    Perspectives on Evidence, Information and Knowledge Transfer

    Edited by Lorri Zipperer

    Patient Safety: Perspectives on Evidence, Information and Knowledge Transfer provides background on the patient safety movement, systems safety, human error and other key philosophies that support change and innovation in the reduction of medical error. The book draws from multidisciplinary areas…

    Paperback – 2016-08-31 
    Routledge

  • Brand Planning for the Pharmaceutical Industry

    By Janice MacLennan

    Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and…

    Paperback – 2016-08-31 
    Routledge

  • The Future of Pharma

    Evolutionary Threats and Opportunities

    By Brian D. Smith

    By any standard, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends. However, that important contribution appears to be…

    Paperback – 2016-08-31 
    Routledge

  • Project Management for the Pharmaceutical Industry

    By Laura Brown, Tony Grundy

    The pharmaceutical industry has encountered major shifts in recent years, both within the industry, and in its external environment. The cost of healthcare rising due to an ageing population, the intensification of regulatory requirements and mergers within the industry have led to an increased…

    Paperback – 2016-08-31 
    Routledge

  • Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

    By Stuart St P Slatter

    This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market…

    Paperback – 2015-12-11
    Routledge
    Routledge Library Editions: Marketing

  • Stem Cell Research and the Collaborative Regulation of Innovation

    By Sarah Devaney

    Hopes are high that stem cell (SC) research will lead to treatments and cures for some of the most serious diseases affecting humankind today. SC science has been used in a treatment setting in the replacement of patients’ windpipes and in restoring sight to patients who were blind in one eye and…

    Paperback – 2015-12-09
    Routledge
    Biomedical Law and Ethics Library

  • Innovation and Global Competitiveness

    Case of India's Manufacturing Sector

    Edited by N.S. Siddharthan, K. Narayanan

    In the post-liberalization period, India has slowly but steadily tried to foster innovation to improve competitive efficiency of Indian manufacturing and thus boost global competitiveness of the industrial sector. Foreign direct investment was looked upon as a major source of technology paradigm…

    Hardback – 2015-11-16
    Routledge

  • Pharmaceutical Industry and Public Policy in Post-reform India

    By Reji K. Joseph

    This book examines the impact of economic reforms in India on the pharmaceutical industry and access to medicines. It traces the changing production and trade pattern of the industry, research and development (R&D) preferences and strategies of Indian pharmaceutical firms, patent system…

    Hardback – 2015-08-04
    Routledge India
    Critical Political Economy of South Asia

  • Socialize Your Patient Engagement Strategy

    How Social Media and Mobile Apps Can Boost Health Outcomes

    By Letizia Affinito, John Mack

    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide…

    Hardback – 2015-07-28
    Routledge

  • Managing Projects in Research and Development

    By Ron Basu

    Research and Development is the vehicle by which organizations and economies create opportunity, innovation and secure a stream of future products and services.These outcomes are all critically important sources of sustainability in a world that is changing faster than most companies can keep…

    Hardback – 2015-07-28
    Routledge

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