Media, Information & Communication Industries Products

  • Setting Agendas in Cultural Markets

    Organizations, Creators, Experiences

    By Philemon Bantimaroudis

    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public…

    Hardback – 2017-05-19 
    Routledge
    Routledge Research in Communication Studies

  • Choosing and Keeping Computer Staff

    Recruitment, Selection and Development of Computer Personnel

    By Anthony Chandor

    This clear and detailed analysis, first published in 1976, of recruitment methods, staff development techniques, staff motivation, and organisational structures will be valuable to data processing managers and personnel officers alike. Its practical flavour and real understanding will also be…

    Hardback – 2017-05-17 
    Routledge
    Routledge Library Editions: Human Resource Management

  • Investing in Movies

    Strategies for Investors and Producers

    By Joseph N. Cohen

    Investing in Movies: Strategies for Investors and Producers is a useful guide for investors and producers looking for an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, as well as the…

    Paperback – 2017-05-16 
    Focal Press

  • Platform Strategy

    How to Unlock the Power of Communities and Networks to Grow Your Business

    By Laure Claire Reillier, Benoit Reillier

    Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a…

    Hardback – 2017-04-20 
    Routledge

  • The Pornography Business

    By Frederick S. Lane

    Traditionally, the presence of pornography in American society has been mediated by two primary factors: legal restrictions and the relatively high cost of the product. The degree of legal restrictions on adult material has varied from era to era and community to community, but the porn premium has…

    Paperback – 2017-04-01 
    Routledge

  • Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market…

    Paperback – 2017-03-13
    Routledge

  • The Musician's Business and Legal Guide, Fifth Edition

    By Mark Halloran

    The Musician’s Business and Legal Guide provides vital information to help demystify the music business and the complex body of law that shapes it. This book answers such questions as how to protect name and copyright; what is and is not legal about sampling; what are the legal issues surrounding…

    Paperback – 2017-03-01
    Routledge

  • The Lean Newsroom

    A Manifesto for Media Change

    By Jonathan Groves, Carrie Brown

    Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully…

    Paperback – 2016-12-15
    Focal Press

  • Retail Design

    Theoretical Perspectives

    Edited by Ann Petermans, Anthony Kent

    The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part…

    Hardback – 2016-12-14
    Routledge

  • Media Today

    Mass Communication in a Converging World, 6th Edition

    By Joseph Turow

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The…

    Paperback – 2016-12-07
    Routledge

  • The Rise and Fall of the Italian Film Industry

    By Marina Nicoli

    Italian cinema triumphed globally in the 1960, with directors such as Rossellini, Fellini, and Leone, and actors like Sophia Loren and Marcello Mastroianni known to audiences around the world. But by the end of the 1980s, the Italian film industry was all but dead. The Rise and Fall of the…

    Hardback – 2016-12-02
    Routledge
    Routledge International Studies in Business History

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