Media, Information & Communication Industries Products

  • Media Today

    Mass Communication in a Converging World, 6th Edition

    By Joseph Turow

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The…

    Paperback – 2016-11-04 
    Routledge

  • Open for Business

    Harnessing the Power of Platform Ecosystems

    By Laure Claire, Benoit Reillier

    Open for Business translates the complex management and economic models behind commercial platforms such as Uber, Etsy, Airbnb into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years. Developing a platform-based business involves learning new…

    Hardback – 2016-10-28 
    Routledge

  • Popular Communication, Piracy and Social Change

    Edited by Jonas Andersson Schwarz, Patrick Burkart

    Digital piracy cultures and peer-to-peer technologies combined to spark transformations in audio-visual distribution between the late 1990s and the mid-2000s. Digital piracy also inspired the creation of a global anti-piracy law and policy regime, and counter-movements such as the Swedish and…

    Hardback – 2016-10-11 
    Routledge

  • The Business of Gamification

    A Critical Analysis

    Edited by Mikolaj Dymek, Peter Zackariasson

    At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on marketing and, more broadly, on the organizations…

    Hardback – 2016-10-05 
    Routledge
    Routledge Advances in Management and Business Studies

  • Sustainability at Work

    Careers that make a difference

    By Marilyn Waite

    Sustainability at Work is a compelling guide for everyone who wants to have both a successful career and a career that makes a positive difference in society. Containing career advice of great value to students of sustainability, and explaining how they can apply their knowledge to their future…

    Paperback – 2016-10-04 
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how media is planned,…

    Paperback – 2016-09-21 
    Routledge
    Routledge Communication Series

  • The Media Economy

    2nd Edition

    By Alan B. Albarran

    The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis…

    Paperback – 2016-08-17 
    Routledge
    Media Management and Economics Series

  • Marketing Technologies

    Corporate Cultures and Technological Change

    By Elena Simakova

    Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these…

    Paperback – 2016-07-31 
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Management and Information Technology

    Challenges for the Modern Organization

    Edited by Peter Ekman, Peter Dahlin

    Information technology has come to play an important role in organizations over the last few decades. Though it began as an entity dealt with by specialists, IT has evolved to become an everyday tool with both operational and strategic impacts. Most modern organizations have adopted different forms…

    Paperback – 2016-07-15
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • The Music Industry Handbook

    2nd Edition

    By Paul Rutter

    The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the…

    Paperback – 2016-06-27
    Routledge
    Media Practice

  • The Political Economy and Media Coverage of the European Economic Crisis

    The case of Ireland

    By Julien Mercille

    The European economic crisis has been ongoing since 2008 and while austerity has spread over the continent, it has failed to revive economies. The media have played an important ideological role in presenting the policies of economic and political elites in a favourable light, even if the latter’s…

    Paperback – 2016-06-20
    Routledge
    Routledge Frontiers of Political Economy

  • The Communications Industries in the Era of Convergence

    By Catherine E.A. Mulligan

    This book provides a unique view of the evolution of these industries, drawing out how technology and economic forces have worked together to create platforms around which different companies interact. Through identifying the key aspects of this evolution over the past decades, the author is able…

    Paperback – 2016-06-20
    Routledge
    Routledge Studies in Global Competition

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