Cinema Industry Products

  • Managing Organizations in the Creative Economy

    Organizational Behaviour for the Cultural Sector, 1st Edition

    By Paul Saintilan, David Schreiber

    The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.…

    Paperback – 2017-10-24
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Film Marketing

    2nd Edition

    By Finola Kerrigan

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market…

    Paperback – 2017-03-13
    Routledge

  • Marketing Strategy for Creative and Cultural Industries

    1st Edition

    By Bonita M. Kolb

    Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural…

    Paperback – 2016-02-01
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • The International Film Business

    A Market Guide Beyond Hollywood, 2nd Edition

    By Angus Finney

    The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what…

    Paperback – 2014-10-09
    Routledge

  • Disney Discourse

    Producing the Magic Kingdom, 1st Edition

    Edited by Eric Smoodin

    Hirohito and his Mickey Mouse watch, Goofy and Donald as our "Goodwill Ambassadors:" Disney Discourse is an interdisciplinary examination of the founder and his empire. These essays use an interdisciplinary approach to read through Disney's domestic cultural production "innocent" national icons, as…

    Paperback – 1994-03-22
    Routledge
    AFI Film Readers

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