Information Technology Industries Products

  • Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-08-28
    Routledge

  • Writing for the Web

    Composing, Coding, and Constructing Web Sites, 1st Edition

    By J.D. Applen

    Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics…

    Paperback – 2013-06-26
    Routledge

  • Qualitative Research in Technical Communication

    1st Edition

    Edited by James Conklin, George F. Hayhoe

    Addressing the explosive growth in qualitative research in recent years, this volume represents the first anthology to bring together a representative sample from this growing body of work, and comments on the reasons for the extraordinary interest in qualitative research. Contributors to the…

    Paperback – 2010-09-20
    Routledge

  • Mastering e-Business

    1st Edition

    By Paul Grefen

    e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough…

    Paperback – 2010-06-24
    Routledge

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